A data profile of the people who buy, follow and care about Water in Portugal — modelled from more than twelve digital signal sources. Water has an estimated audience of 2,786,516 people in Portugal.
Water has an estimated audience of 2,786,516 people in Portugal. 59.2% are female, 40.8% are male, average age 46.2. Top brand affinities: Auchan, Dinner, Pizza, EDreams, Romance novels.
Top brand affinities include Auchan, Dinner, Pizza, with strongest over-indexing on Auchan (1.51× the country average).
Demographically, the Water audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Water fan in Portugal is more female, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for Auchan.
The key figures that characterise the Water profile in Portugal.
59.2% are female, 40.8% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 46.2 |
| Estimated audience size | 2,786,516 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Water audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bricomarché | Home & Garden | 1.76× | ||
| 02 | Toilet | Home & Garden | 1.72× | ||
| 03 | Origami | Kids & Family | 1.67× | ||
| 04 | Norauto | Cars & Mobility | 1.66× | ||
| 05 | Microwave oven | Home & Garden | 1.66× | ||
| 06 | Macau | Travel & Leisure | 1.60× | ||
| 07 | French cuisine | Food & Beverages | 1.58× | ||
| 08 | Cholesterol | Food & Beverages | 1.57× | ||
| 09 | Cortefiel | Fashion & Accessoires | 1.57× | ||
| 10 | Europcar | Cars & Mobility | 1.57× | ||
| 11 | Pizza | Food & Beverages | 1.56× | ||
| 12 | Fast food restaurants | Food & Beverages | 1.56× | ||
| 13 | Rio Ave F.C. | Sports | 1.56× | ||
| 14 | Rayo Vallecano | Travel & Leisure | 1.56× | ||
| 15 | EDreams | Travel & Leisure | 1.55× | ||
| 16 | Grocery store | Food & Beverages | 1.54× | ||
| 17 | Dinner | Food & Beverages | 1.53× | ||
| 18 | Romance novels | Literature | 1.52× | ||
| 19 | Auchan | Shopping | 1.51× | ||
| 20 | CAC 40 | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.28× | |
| Indulgence | JOY | 1.27× | |
| Pet Ownership | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.94× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Mindfulness | BALANCE | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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