A data profile of the people who buy, follow and care about Espresso in Portugal — modelled from more than twelve digital signal sources. Espresso has an estimated audience of 1,365,831 people in Portugal.
The average Espresso fan in Portugal is 44.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Expresso, Notícias ao Minuto, SIC Notícias, with strongest over-indexing on Expresso (3.01× the country average).
Demographically, the Espresso audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Espresso fan in Portugal is more female, around 44.6 years old, with strong Tradition tendencies and a notable affinity for Expresso.
The key figures that characterise the Espresso profile in Portugal.
60.0% are female, 40.0% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 44.6 |
| Estimated audience size | 1,365,831 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Espresso audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 13.1% |
| Japan | 8.7% |
| China | 7.4% |
Where the Espresso audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~700K | 1.62× | |
| 02 | Faro District | ~100K | 1.41× | |
| 03 | Setúbal District | ~200K | 1.18× | |
| 04 | Porto District | ~300K | 1.17× | |
| 05 | Santarém District | ~80K | 1.17× | |
| 06 | Leiria District | ~80K | 1.13× | |
| 07 | Madeira | ~40K | 1.09× | |
| 08 | Évora District | ~30K | 1.09× | |
| 09 | Coimbra District | ~70K | 1.03× | |
| 10 | Castelo Branco District | ~30K | 1.03× | |
| 11 | Azores | ~40K | 1.01× | |
| 12 | Beja District | ~20K | 0.97× | |
| 13 | Braga District | ~100K | 0.96× | |
| 14 | Portalegre District | ~10K | 0.95× | |
| 15 | Bragança District | ~10K | 0.93× | |
| 16 | Vila Real District | ~20K | 0.92× | |
| 17 | Guarda District | ~20K | 0.92× | |
| 18 | Viseu District | ~40K | 0.90× | |
| 19 | Viana do Castelo District | ~30K | 0.90× | |
| 20 | Aveiro District | ~90K | 0.89× |
The strongest cross-interests of the Espresso audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Expresso | Business & Career | 3.01× | ||
| 02 | Latte | Food & Beverages | 1.98× | ||
| 03 | Cappuccino | Food & Beverages | 1.96× | ||
| 04 | Dolce Gusto | Food & Beverages | 1.96× | ||
| 05 | Dinheiro Vivo | Movies & TV | 1.78× | ||
| 06 | Marcelo Rebelo de Sousa | Politics & Society | 1.69× | ||
| 07 | Diabetes mellitus awareness | Health | 1.69× | ||
| 08 | Notícias ao Minuto | News | 1.66× | ||
| 09 | Coffee culture | Food & Beverages | 1.66× | ||
| 10 | TV7 Dias | Movies & TV | 1.65× | ||
| 11 | Nespresso | Food & Beverages | 1.64× | ||
| 12 | SIC Notícias | Movies & TV | 1.63× | ||
| 13 | Diário de Notícias | News | 1.63× | ||
| 14 | Impresa | Movies & TV | 1.59× | ||
| 15 | Nova Gente | News | 1.58× | ||
| 16 | Vortex | Health | 1.57× | ||
| 17 | Television set | Technology & Electronics | 1.55× | ||
| 18 | Pedagogy | Kids & Family | 1.53× | ||
| 19 | Subscription business model | Shopping | 1.51× | ||
| 20 | The Secret (2006 film) | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.07× | |
| Spirituality | BALANCE | 1.06× | |
| Creativity | OPEN | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Extroversion | THRILL | 0.72× | |
| Early Adopter Mentality | POWER | 0.74× |
Espresso has an estimated audience of 1,365,831 people in Portugal, concentrated in Lisbon District and Porto District.
60.0% of Espresso fans are female, 40.0% are male, with an average age of 44.6 years.
Espresso fans show strongest brand affinity for Expresso (3.01×), Notícias ao Minuto (1.66×), and SIC Notícias (1.63×) over the country average.
Espresso fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Espresso itself, the audience over-indexes on Notícias ao Minuto (1.66×), SIC Notícias (1.63×), Nova Gente (1.58×), and Subscription business model (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Espresso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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