A data profile of the people who buy, follow and care about Notícias ao Minuto in Portugal — modelled from more than twelve digital signal sources. Notícias ao Minuto has an estimated audience of 5,844,393 people in Portugal.
The average Notícias ao Minuto fan in Portugal is 44.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include EasyJet, Espresso, Trivago, with strongest over-indexing on EasyJet (1.51× the country average).
Demographically, the Notícias ao Minuto audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Tradition, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Notícias ao Minuto fan in Portugal is more female, around 44.4 years old, with strong Tradition tendencies and a notable affinity for EasyJet.
The key figures that characterise the Notícias ao Minuto profile in Portugal.
63.4% are female, 36.6% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 44.4 |
| Estimated audience size | 5,844,393 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 28% |
Where the Notícias ao Minuto audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~2.5M | 1.44× | |
| 02 | Aveiro District | ~500K | 1.27× | |
| 03 | Porto District | ~1.5M | 1.21× | |
| 04 | Santarém District | ~300K | 1.21× | |
| 05 | Braga District | ~700K | 1.20× | |
| 06 | Coimbra District | ~300K | 1.20× | |
| 07 | Setúbal District | ~700K | 1.16× | |
| 08 | Leiria District | ~400K | 1.14× | |
| 09 | Viseu District | ~200K | 1.08× | |
| 10 | Castelo Branco District | ~100K | 1.02× | |
| 11 | Viana do Castelo District | ~100K | 1.00× | |
| 12 | Guarda District | ~70K | 1.00× | |
| 13 | Vila Real District | ~90K | 0.89× | |
| 14 | Bragança District | ~60K | 0.87× | |
| 15 | Évora District | ~90K | 0.86× | |
| 16 | Beja District | ~80K | 0.84× | |
| 17 | Faro District | ~300K | 0.80× | |
| 18 | Portalegre District | ~50K | 0.78× | |
| 19 | Azores | ~100K | 0.70× | |
| 20 | Madeira | ~100K | 0.57× |
The strongest cross-interests of the Notícias ao Minuto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Adam | Cars & Mobility | 4.12× | ||
| 02 | Mineral water | Food & Beverages | 2.02× | ||
| 03 | Crocs | Fashion & Accessoires | 1.92× | ||
| 04 | Urban agriculture | Business & Career | 1.77× | ||
| 05 | Lottery | Games | 1.76× | ||
| 06 | Internet service provider | Technology & Electronics | 1.73× | ||
| 07 | Low-cost carrier | Travel & Leisure | 1.68× | ||
| 08 | Sugar substitute | Food & Beverages | 1.68× | ||
| 09 | Espresso | Food & Beverages | 1.66× | ||
| 10 | Day spa | Beauty & Wellness | 1.66× | ||
| 11 | Weather forecasting | Home & Garden | 1.64× | ||
| 12 | Anne Hathaway | Movies & TV | 1.64× | ||
| 13 | Momondo | Travel & Leisure | 1.63× | ||
| 14 | Microwave oven | Home & Garden | 1.60× | ||
| 15 | Rail transport | Travel & Leisure | 1.57× | ||
| 16 | Trivago | Travel & Leisure | 1.53× | ||
| 17 | Tupperware | Home & Garden | 1.53× | ||
| 18 | Individualism | Politics & Society | 1.52× | ||
| 19 | EasyJet | Travel & Leisure | 1.51× | ||
| 20 | Non-alcoholic beverage | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.28× | |
| Indulgence | JOY | 1.27× | |
| Community Orientation | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.66× | |
| Extroversion | THRILL | 0.83× | |
| Mindfulness | BALANCE | 0.85× |
Notícias ao Minuto has an estimated audience of 5,844,393 people in Portugal, concentrated in Lisbon District and Porto District.
63.4% of Notícias ao Minuto fans are female, 36.6% are male, with an average age of 44.4 years.
Notícias ao Minuto fans show strongest brand affinity for EasyJet (1.51×), Espresso (1.66×), and Trivago (1.53×) over the country average.
Notícias ao Minuto fans in Portugal are most concentrated in Lisbon District (reach ~2.5M), Porto District (reach ~1.5M), and Setúbal District (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Notícias ao Minuto itself, the audience over-indexes on Espresso (1.66×), Trivago (1.53×), Microwave oven (1.6×), and Rail transport (1.57×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Notícias ao Minuto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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