A data profile of the people who buy, follow and care about Correio da Manhã in Portugal — modelled from more than twelve digital signal sources. Correio da Manhã has an estimated audience of 8,096,228 people in Portugal.
The average Correio da Manhã fan in Portugal is 44.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Fnac, Betclic, with strongest over-indexing on WhatsApp (1.64× the country average).
Demographically, the Correio da Manhã audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Correio da Manhã fan in Portugal is more female, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Correio da Manhã profile in Portugal.
57.3% are female, 42.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 44.0 |
| Estimated audience size | 8,096,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Correio da Manhã audience comes from Portugal.
| Country | Share |
|---|---|
| Portugal | 74.3% |
| France | 4.6% |
| Switzerland | 4.0% |
Where the Correio da Manhã audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~900K | 1.47× | |
| 02 | Lisbon District | ~2.5M | 1.38× | |
| 03 | Évora District | ~100K | 1.24× | |
| 04 | Leiria District | ~400K | 1.23× | |
| 05 | Beja District | ~100K | 1.23× | |
| 06 | Coimbra District | ~400K | 1.22× | |
| 07 | Viseu District | ~300K | 1.17× | |
| 08 | Castelo Branco District | ~100K | 1.08× | |
| 09 | Faro District | ~500K | 1.07× | |
| 10 | Aveiro District | ~600K | 1.06× | |
| 11 | Guarda District | ~100K | 1.01× | |
| 12 | Porto District | ~1.5M | 0.94× | |
| 13 | Santarém District | ~400K | 0.94× | |
| 14 | Portalegre District | ~80K | 0.88× | |
| 15 | Braga District | ~700K | 0.86× | |
| 16 | Bragança District | ~80K | 0.82× | |
| 17 | Viana do Castelo District | ~200K | 0.79× | |
| 18 | Vila Real District | ~100K | 0.72× | |
| 19 | Madeira | ~100K | 0.49× | |
| 20 | Azores | ~80K | 0.35× |
The strongest cross-interests of the Correio da Manhã audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | S.C. Braga | Sports | 2.05× | ||
| 02 | Purchase discount | Shopping | 1.87× | ||
| 03 | EDreams | Travel & Leisure | 1.85× | ||
| 04 | Vitória S.C. | Sports | 1.80× | ||
| 05 | Fnac | Shopping | 1.75× | ||
| 06 | Black Friday (shopping) | Shopping | 1.75× | ||
| 07 | Romance novels | Literature | 1.75× | ||
| 08 | Donation | Business & Career | 1.75× | ||
| 09 | Costume jewelry | Fashion & Accessoires | 1.74× | ||
| 10 | Grocery store | Food & Beverages | 1.71× | ||
| 11 | Betclic | Games | 1.70× | ||
| 12 | Shampoo | Beauty & Wellness | 1.69× | ||
| 13 | Fast food restaurants | Food & Beverages | 1.68× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.66× | ||
| 15 | Real property | Home & Garden | 1.65× | ||
| 16 | Internet & Social Media | 1.64× | |||
| 17 | Portugal national football team | Sports | 1.64× | ||
| 18 | Expensive Taste | Business & Career | 1.63× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.59× | ||
| 20 | MSN | News | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.37× | |
| Need for Security | CONSERVATISM | 1.27× | |
| Community Orientation | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Sustainability | BALANCE | 0.87× | |
| Career Orientation | POWER | 0.87× |
Correio da Manhã has an estimated audience of 8,096,228 people in Portugal, concentrated in Lisbon District and Porto District.
57.3% of Correio da Manhã fans are female, 42.7% are male, with an average age of 44.0 years.
Correio da Manhã fans show strongest brand affinity for WhatsApp (1.64×), Fnac (1.75×), and Betclic (1.7×) over the country average.
Correio da Manhã fans in Portugal are most concentrated in Lisbon District (reach ~2.5M), Porto District (reach ~1.5M), and Setúbal District (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Correio da Manhã itself, the audience over-indexes on Fnac (1.75×), Betclic (1.7×), Real property (1.65×), and Black Friday (shopping) (1.75×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Correio da Manhã. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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