A data profile of the people who buy, follow and care about Real property in Portugal — modelled from more than twelve digital signal sources. Real property has an estimated audience of 2,624,335 people in Portugal.
The average Real property fan in Portugal is 47.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include IKEA, Correio da Manhã, WhatsApp, with strongest over-indexing on IKEA (1.94× the country average).
Demographically, the Real property audience skews more female with an average age of 47.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Real property fan in Portugal is more female, around 47.6 years old, with strong DIY Mentality tendencies and a notable affinity for IKEA.
The key figures that characterise the Real property profile in Portugal.
57.3% are female, 42.7% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 47.6 |
| Estimated audience size | 2,624,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 38% |
of the worldwide Real property audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 6.2% |
| Italy | 5.9% |
Where the Real property audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~500K | 2.69× | |
| 02 | Beja District | ~50K | 1.11× | |
| 03 | Viseu District | ~90K | 1.01× | |
| 04 | Madeira | ~80K | 0.99× | |
| 05 | Coimbra District | ~100K | 0.97× | |
| 06 | Leiria District | ~100K | 0.96× | |
| 07 | Aveiro District | ~200K | 0.95× | |
| 08 | Setúbal District | ~300K | 0.93× | |
| 09 | Braga District | ~200K | 0.93× | |
| 10 | Porto District | ~500K | 0.89× | |
| 11 | Santarém District | ~100K | 0.89× | |
| 12 | Lisbon District | ~700K | 0.83× |
The strongest cross-interests of the Real property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apartment | Business & Career | 2.02× | ||
| 02 | IKEA | Home & Garden | 1.94× | ||
| 03 | Modern architecture | Arts & Culture | 1.94× | ||
| 04 | Living room | Home & Garden | 1.93× | ||
| 05 | Price | Shopping | 1.68× | ||
| 06 | Correio da Manhã | News | 1.65× | ||
| 07 | House | Home & Garden | 1.62× | ||
| 08 | Investment | Business & Career | 1.62× | ||
| 09 | Finance | Business & Career | 1.62× | ||
| 10 | Money | Business & Career | 1.59× | ||
| 11 | Supermarket | Shopping | 1.58× | ||
| 12 | Internet & Social Media | 1.55× | |||
| 13 | Video | Movies & TV | 1.54× | ||
| 14 | Ryanair | Travel & Leisure | 1.54× | ||
| 15 | Manufacturing | Business & Career | 1.54× | ||
| 16 | Painting | Arts & Culture | 1.54× | ||
| 17 | Infant | Kids & Family | 1.52× | ||
| 18 | Hair products | Beauty & Wellness | 1.52× | ||
| 19 | Crafts | Home & Garden | 1.51× | ||
| 20 | Algarve | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.53× | |
| Quality Awareness | PREMIUM | 1.51× | |
| Community Orientation | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.94× | |
| Early Adopter Mentality | POWER | 0.94× | |
| Mindfulness | BALANCE | 1.01× |
Real property has an estimated audience of 2,624,335 people in Portugal, concentrated in Lisbon District and Porto District.
57.3% of Real property fans are female, 42.7% are male, with an average age of 47.6 years.
Real property fans show strongest brand affinity for IKEA (1.94×), Correio da Manhã (1.65×), and WhatsApp (1.55×) over the country average.
Real property fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~500K), and Faro District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Real property itself, the audience over-indexes on Correio da Manhã (1.65×), WhatsApp (1.55×), House (1.62×), and Apartment (2.02×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Real property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.