A data profile of the people who buy, follow and care about Crafts in Portugal — modelled from more than twelve digital signal sources. Crafts has an estimated audience of 3,746,037 people in Portugal.
The average Crafts fan in Portugal is 47.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Sewing, Crochet, Knitting, with strongest over-indexing on Sewing (1.63× the country average).
Demographically, the Crafts audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Creativity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 20 regions tracked by Rascasse.
The typical Crafts fan in Portugal is more female, around 47.3 years old, with strong Creativity tendencies and a notable affinity for Sewing.
The key figures that characterise the Crafts profile in Portugal.
59.1% are female, 40.9% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 47.3 |
| Estimated audience size | 3,746,037 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 39% |
of the worldwide Crafts audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.0% |
| United Kingdom | 5.1% |
| India | 4.9% |
Where the Crafts audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Évora District | ~100K | 2.22× | |
| 02 | Azores | ~100K | 1.30× | |
| 03 | Lisbon District | ~1.5M | 1.12× | |
| 04 | Porto District | ~900K | 1.04× | |
| 05 | Santarém District | ~200K | 1.04× | |
| 06 | Braga District | ~400K | 1.03× | |
| 07 | Faro District | ~200K | 1.01× | |
| 08 | Coimbra District | ~200K | 1.00× | |
| 09 | Setúbal District | ~400K | 0.98× | |
| 10 | Aveiro District | ~300K | 0.97× | |
| 11 | Leiria District | ~200K | 0.97× | |
| 12 | Castelo Branco District | ~70K | 0.96× | |
| 13 | Madeira | ~100K | 0.95× | |
| 14 | Bragança District | ~40K | 0.95× | |
| 15 | Portalegre District | ~40K | 0.95× | |
| 16 | Beja District | ~60K | 0.94× | |
| 17 | Guarda District | ~50K | 0.94× | |
| 18 | Viseu District | ~100K | 0.93× | |
| 19 | Viana do Castelo District | ~90K | 0.93× | |
| 20 | Vila Real District | ~60K | 0.93× |
The strongest cross-interests of the Crafts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tunisian crochet | Home & Garden | 2.04× | ||
| 02 | Needlework | Home & Garden | 1.87× | ||
| 03 | Crochet | Home & Garden | 1.73× | ||
| 04 | Folk art | Arts & Culture | 1.72× | ||
| 05 | Warp knitting | Kids & Family | 1.69× | ||
| 06 | Knitting | Home & Garden | 1.67× | ||
| 07 | Sewing | Home & Garden | 1.63× | ||
| 08 | Textile arts | Arts & Culture | 1.63× | ||
| 09 | Artesanato Passo a Passo Já | Home & Garden | 1.63× | ||
| 10 | Moda a Crochet | Fashion & Accessoires | 1.61× | ||
| 11 | Arte que Faz | Internet & Social Media | 1.59× | ||
| 12 | Yarn | Fashion & Accessoires | 1.58× | ||
| 13 | Patchwork | Home & Garden | 1.58× | ||
| 14 | Stitch (textile arts) | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.31× | |
| DIY Mentality | THRILL | 1.11× | |
| Mindfulness | BALANCE | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.73× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Career Orientation | POWER | 0.78× |
Crafts has an estimated audience of 3,746,037 people in Portugal, concentrated in Lisbon District and Porto District.
59.1% of Crafts fans are female, 40.9% are male, with an average age of 47.3 years.
Crafts fans show strongest brand affinity for Sewing (1.63×), Crochet (1.73×), and Knitting (1.67×) over the country average.
Crafts fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~900K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Crafts itself, the audience over-indexes on Crochet (1.73×), Knitting (1.67×), Yarn (1.58×), and Textile arts (1.63×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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