Rascasse Audience Intelligence

Crafts Audience in Brazil

A data profile of the people who buy, follow and care about Crafts in Brazil — modelled from more than twelve digital signal sources. Crafts has an estimated audience of 16,856,115 people in Brazil.

#142among Topic in Brazil#8in Home & Garden

The average Crafts fan in Brazil is 43.5 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crafts profile in Brazil.

Audience size
16.9M
in Brazil
Gender
67.0%♀
33.0% male
Age
43.5
average years
Country rank
#216
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crafts fans

67.0% are female, 33.0% are male, average age 43.5.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Crafts audience in Brazil
MetricValue
Female67.0%
Male33.0%
Average age43.5
Estimated audience size16,856,115
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Crafts audience in Brazil
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4924%
50+29%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Crafts audience comes from Brazil.

Worldwide audience distribution share by country for Crafts
CountryShare
United States21.0%
United Kingdom5.1%
India4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crafts audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Crafts fans by region: top regions in Brazil
#RegionReachAffinity×
01Pará~600K1.16×
02Maranhão~500K1.16×
03Paraná~1M1.13×
04Amapá~70K1.11×
05Amazonas~300K1.10×
06Rondônia~200K1.08×
07São Paulo~4.5M1.07×
08Acre~60K1.04×
09Roraima~50K1.04×
10Sergipe~200K1.03×
11Alagoas~300K1.02×
12Paraíba~300K1.01×
13Santa Catarina~800K1.00×
14Piauí~200K1.00×
15Pernambuco~800K0.99×
16Rio Grande do Norte~300K0.97×
17Ceará~700K0.95×
18Espírito Santo~300K0.94×
19Mato Grosso~300K0.93×
20Mato Grosso do Sul~200K0.93×
21Tocantins~100K0.93×
22Bahia~1M0.92×
23Rio Grande do Sul~900K0.92×
24Goiás~600K0.90×
25Minas Gerais~1.5M0.87×
26Federal District~200K0.79×
27Rio de Janeiro~1M0.77×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Brazil

See Crafts audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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