Crafts Audience in France
Crafts has an estimated audience of 12,279,613 people in France. 58.2% are female, 41.8% are male, average age 44.7. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Home improvement, Handicraft, Decoration, Sewing, Home Design.
The average Crafts fan in France is 44.7 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Home improvement, Handicraft, Decoration, with strongest over-indexing on Home improvement (1.63× the country average). Demographically, the Crafts audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Crafts fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 44.7 |
| Estimated audience size | 12,279,613 |
Audience persona
The typical Crafts fan in France is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Home improvement.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,470,087 | 1.12× |
| Auvergne-Rhône-Alpes | 1,800,415 | 1.25× |
| Hauts-de-France | 1,173,182 | 1.09× |
| Nouvelle-Aquitaine | 1,136,512 | 1.05× |
| Occitanie | 1,116,554 | 1.05× |
| Grand Est | 1,038,655 | 1.05× |
| Provence-Alpes-Côte d'Azur | 825,381 | 0.91× |
| Pays de la Loire | 655,773 | 0.96× |
| Normandy | 594,234 | 0.99× |
| Bourgogne-Franche-Comté | 564,152 | 1.14× |
| Brittany | 557,272 | 0.93× |
| Centre-Val de Loire | 366,876 | 0.79× |
| Corsica | 41,118 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home improvement | 1.63× | Home & Garden |
| Handicraft | 1.87× | Home & Garden |
| Decoration | 2.33× | Home & Garden |
| Sewing | 2.36× | Home & Garden |
| Home Design | 2.31× | Home & Garden |
| Knitting | 2.24× | Home & Garden |
| Etsy | 2.5× | Fashion & Accessoires |
| MONDIAL TISSUS | 2.74× | Fashion & Accessoires |
| Crochet | 2.39× | Home & Garden |
| Decorative arts | 1.7× | Arts & Culture |
| Home Interior Design | 2.06× | Home & Garden |
| Maisons du Monde | 1.89× | Home & Garden |
| vertbaudet | 1.83× | Fashion & Accessoires |
| Fine art | 1.57× | Business & Career |
| Handmade | 2.4× | Home & Garden |
| Yarn | 2.28× | Fashion & Accessoires |
| Sewing machine | 2.51× | Home & Garden |
| Art exhibition | 1.56× | Arts & Culture |
| Embroidery | 1.95× | Home & Garden |
| Modern art | 1.5× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.07 |
| Mindfulness | BALANCE | 2.15 |
| Community Orientation | OPEN | 1.76 |
| Indulgence | JOY | 1.6 |
| DIY Mentality | THRILL | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| United Kingdom | 5.1% |
| India | 4.9% |
See Crafts audiences in other countries
More Home & Garden audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Crafts have in France?
Crafts has an estimated audience of 12,279,613 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Crafts fans?
58.2% of Crafts fans are female, 41.8% are male, with an average age of 44.7 years.
Which brands do Crafts fans like most?
Crafts fans show strongest brand affinity for Home improvement (1.63×), Handicraft (1.87×), and Decoration (2.33×) over the country average.
Where do Crafts fans live in France?
Crafts fans in France are most concentrated in Île-de-France (reach 2,470,087), Auvergne-Rhône-Alpes (reach 1,800,415), and Hauts-de-France (reach 1,173,182). These three regions account for the largest share of the active audience.
What other brands do Crafts fans also like?
Beyond Crafts itself, the audience over-indexes on Handicraft (1.87×), Decoration (2.33×), Sewing (2.36×), and Home Design (2.31×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.