A data profile of the people who buy, follow and care about Crafts in Mexico — modelled from more than twelve digital signal sources. Crafts has an estimated audience of 7,923,239 people in Mexico.
The average Crafts fan in Mexico is 35.3 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Sewing, Crochet, Knitting, with strongest over-indexing on Sewing (2.08× the country average).
Demographically, the Crafts audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Creativity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Crafts fan in Mexico is more female, around 35.3 years old, with strong Creativity tendencies and a notable affinity for Sewing.
The key figures that characterise the Crafts profile in Mexico.
56.9% are female, 43.1% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 35.3 |
| Estimated audience size | 7,923,239 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Crafts audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.0% |
| United Kingdom | 5.1% |
| India | 4.9% |
Where the Crafts audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aguascalientes | ~600K | 5.85× | |
| 02 | Zacatecas | ~100K | 1.22× | |
| 03 | Baja California Sur | ~80K | 1.22× | |
| 04 | Jalisco | ~700K | 1.15× | |
| 05 | Baja California | ~300K | 0.98× | |
| 06 | State of Mexico | ~1M | 0.94× | |
| 07 | Puebla | ~400K | 0.92× | |
| 08 | Nuevo Leon | ~400K | 0.87× | |
| 09 | Nayarit | ~70K | 0.87× | |
| 10 | Colima | ~40K | 0.87× | |
| 11 | Yucatan | ~100K | 0.86× | |
| 12 | Campeche | ~50K | 0.86× | |
| 13 | Distrito Federal | ~900K | 0.85× | |
| 14 | Veracruz (state) | ~400K | 0.83× | |
| 15 | Morelos | ~100K | 0.83× | |
| 16 | Tlaxcala | ~80K | 0.83× | |
| 17 | Chihuahua | ~200K | 0.82× | |
| 18 | Chiapas | ~200K | 0.82× | |
| 19 | Guerrero | ~200K | 0.82× | |
| 20 | Hidalgo | ~200K | 0.82× | |
| 21 | Durango | ~90K | 0.81× | |
| 22 | Michoacan de Ocampo | ~200K | 0.80× | |
| 23 | Coahuila de Zaragoza | ~200K | 0.80× | |
| 24 | Guanajuato | ~300K | 0.78× | |
| 25 | Oaxaca | ~200K | 0.77× | |
| 26 | Sinaloa | ~200K | 0.74× |
The strongest cross-interests of the Crafts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nursery rhyme | Kids & Family | 2.15× | ||
| 02 | Sewing needle | Home & Garden | 2.13× | ||
| 03 | Sewing | Home & Garden | 2.08× | ||
| 04 | Masha and the Bear | Movies & TV | 1.95× | ||
| 05 | Knitting | Home & Garden | 1.94× | ||
| 06 | Needlework | Home & Garden | 1.94× | ||
| 07 | Textile arts | Arts & Culture | 1.87× | ||
| 08 | Pattern (sewing) | Home & Garden | 1.80× | ||
| 09 | Ace Frehley | Music & Radio | 1.78× | ||
| 10 | Crochet | Home & Garden | 1.75× | ||
| 11 | Agricultural science | Business & Career | 1.74× | ||
| 12 | Yarn | Fashion & Accessoires | 1.73× | ||
| 13 | Embroidery | Home & Garden | 1.69× | ||
| 14 | Folk art | Arts & Culture | 1.62× | ||
| 15 | Fernando Colunga | Movies & TV | 1.58× | ||
| 16 | Los Temerarios | Music & Radio | 1.58× | ||
| 17 | Baião (music) | Music & Radio | 1.55× | ||
| 18 | Ana Gabriel | Movies & TV | 1.53× | ||
| 19 | Family and consumer science | Kids & Family | 1.52× | ||
| 20 | Park Ji-min | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.38× | |
| Tradition | CONSERVATISM | 1.19× | |
| DIY Mentality | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.73× | |
| Career Orientation | POWER | 0.74× | |
| Early Adopter Mentality | POWER | 0.77× |
Crafts has an estimated audience of 7,923,239 people in Mexico, concentrated in State of Mexico and Distrito Federal.
56.9% of Crafts fans are female, 43.1% are male, with an average age of 35.3 years.
Crafts fans show strongest brand affinity for Sewing (2.08×), Crochet (1.75×), and Knitting (1.94×) over the country average.
Crafts fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~900K), and Jalisco (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Crafts itself, the audience over-indexes on Crochet (1.75×), Knitting (1.94×), Embroidery (1.69×), and Yarn (1.73×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.