Crafts Audience in Spain
Crafts has an estimated audience of 11,225,421 people in Spain. 60.0% are female, 40.0% are male, average age 46.7. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Handicraft, Do it yourself (DIY), Sewing, Crochet, Knitting.
The average Crafts fan in Spain is 46.7 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Handicraft, Do it yourself (DIY), Sewing, with strongest over-indexing on Handicraft (1.68× the country average). Demographically, the Crafts audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Community Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Crafts fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 46.7 |
| Estimated audience size | 11,225,421 |
Audience persona
The typical Crafts fan in Spain is more female, around 46.7 years old, with strong Community Orientation tendencies and a notable affinity for Handicraft.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,776,936 | 1.37× |
| Andalusia | 2,289,043 | 1.04× |
| Community of Madrid | 2,183,187 | 1.15× |
| Comunidad Valenciana | 1,428,457 | 1.13× |
| Canary Islands | 666,630 | 1.19× |
| Galicia | 583,484 | 1.11× |
| Basque Autonomous Country | 465,381 | 1.11× |
| Castile and León | 446,110 | 0.91× |
| Castilla-La Mancha | 403,673 | 0.89× |
| Region of Murcia | 364,519 | 0.95× |
| Balearic Islands | 332,316 | 1.05× |
| Aragon | 294,739 | 1× |
| Principality of Asturias | 216,885 | 0.82× |
| Extremadura | 186,374 | 0.77× |
| Navarre | 129,184 | 0.92× |
| Cantabria | 118,367 | 0.84× |
| La Rioja | 55,393 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handicraft | 1.68× | Home & Garden |
| Do it yourself (DIY) | 1.52× | Home & Garden |
| Sewing | 1.95× | Home & Garden |
| Crochet | 1.93× | Home & Garden |
| Knitting | 1.9× | Home & Garden |
| Self-love | 1.54× | Health |
| Decorative arts | 1.58× | Arts & Culture |
| Yarn | 1.94× | Fashion & Accessoires |
| Decoration | 1.66× | Home & Garden |
| Art exhibition | 1.52× | Arts & Culture |
| Natural skin care | 1.54× | Beauty & Wellness |
| Zara Home | 1.53× | Home & Garden |
| Fine art | 1.51× | Business & Career |
| Handmade | 1.93× | Home & Garden |
| Illustration | 1.52× | Arts & Culture |
| El Mueble | 1.51× | Home & Garden |
| Home Design | 1.6× | Home & Garden |
| Handmade jewelry | 1.67× | Fashion & Accessoires |
| Pattern (sewing) | 1.97× | Home & Garden |
| Home Interior Design | 1.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.3 |
| Creativity | OPEN | 1.19 |
| Design Affinity | PREMIUM | 1.18 |
| DIY Mentality | THRILL | 1.16 |
| Luxury Orientation | PREMIUM | 1.1 |
| Travelling | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| United Kingdom | 5.1% |
| India | 4.9% |
See Crafts audiences in other countries
More Home & Garden audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Crafts have in Spain?
Crafts has an estimated audience of 11,225,421 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Crafts fans?
60.0% of Crafts fans are female, 40.0% are male, with an average age of 46.7 years.
Which brands do Crafts fans like most?
Crafts fans show strongest brand affinity for Handicraft (1.68×), Do it yourself (DIY) (1.52×), and Sewing (1.95×) over the country average.
Where do Crafts fans live in Spain?
Crafts fans in Spain are most concentrated in Catalonia (reach 2,776,936), Andalusia (reach 2,289,043), and Community of Madrid (reach 2,183,187). These three regions account for the largest share of the active audience.
What other brands do Crafts fans also like?
Beyond Crafts itself, the audience over-indexes on Do it yourself (DIY) (1.52×), Sewing (1.95×), Crochet (1.93×), and Knitting (1.9×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Crafts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.