A data profile of the people who buy, follow and care about Fine art in Spain — modelled from more than twelve digital signal sources. Fine art has an estimated audience of 5,150,819 people in Spain.
The average Fine art fan in Spain is 44.9 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Art exhibition, Movies, Modern art, with strongest over-indexing on Art exhibition (3.53× the country average).
Demographically, the Fine art audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Fine art fan in Spain is more female, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for Art exhibition.
The key figures that characterise the Fine art profile in Spain.
59.7% are female, 40.3% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 44.9 |
| Estimated audience size | 5,150,819 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Fine art audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 7.5% |
| United Kingdom | 5.6% |
Where the Fine art audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~1.5M | 1.68× | |
| 02 | Catalonia | ~1M | 1.23× | |
| 03 | Basque Autonomous Country | ~200K | 1.18× | |
| 04 | Comunidad Valenciana | ~600K | 1.12× | |
| 05 | La Rioja | ~40K | 1.08× | |
| 06 | Community of Madrid | ~900K | 1.01× | |
| 07 | Principality of Asturias | ~100K | 1.00× | |
| 08 | Cantabria | ~60K | 0.99× | |
| 09 | Navarre | ~60K | 0.98× | |
| 10 | Extremadura | ~100K | 0.97× | |
| 11 | Galicia | ~200K | 0.96× | |
| 12 | Balearic Islands | ~100K | 0.95× | |
| 13 | Aragon | ~100K | 0.95× | |
| 14 | Region of Murcia | ~200K | 0.94× | |
| 15 | Canary Islands | ~200K | 0.93× | |
| 16 | Castilla-La Mancha | ~200K | 0.93× | |
| 17 | Castile and León | ~200K | 0.91× |
The strongest cross-interests of the Fine art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oil painting | Arts & Culture | 3.70× | ||
| 02 | Art exhibition | Arts & Culture | 3.53× | ||
| 03 | Digital illustration | Arts & Culture | 3.39× | ||
| 04 | Watercolor painting | Arts & Culture | 3.36× | ||
| 05 | Abstract art | Arts & Culture | 3.23× | ||
| 06 | Modern art | Arts & Culture | 2.95× | ||
| 07 | Digital art | Arts & Culture | 2.91× | ||
| 08 | Paint | Home & Garden | 2.83× | ||
| 09 | Contemporary art | Arts & Culture | 2.82× | ||
| 10 | Illustration | Arts & Culture | 2.71× | ||
| 11 | Art museum | Arts & Culture | 2.36× | ||
| 12 | Museum | Arts & Culture | 2.29× | ||
| 13 | Self-love | Health | 2.15× | ||
| 14 | Drawing | Home & Garden | 2.08× | ||
| 15 | Self-awareness | Health | 1.92× | ||
| 16 | Graphic design | Business & Career | 1.79× | ||
| 17 | Crafts | Home & Garden | 1.75× | ||
| 18 | Movies | Movies & TV | 1.64× | ||
| 19 | Harry Potter | Movies & TV | 1.61× | ||
| 20 | TikTok | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.63× | |
| Creativity | OPEN | 1.55× | |
| Extroversion | THRILL | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Family Orientation | CONSERVATISM | 0.88× |
Fine art has an estimated audience of 5,150,819 people in Spain, concentrated in Andalusia and Catalonia.
59.7% of Fine art fans are female, 40.3% are male, with an average age of 44.9 years.
Fine art fans show strongest brand affinity for Art exhibition (3.53×), Movies (1.64×), and Modern art (2.95×) over the country average.
Fine art fans in Spain are most concentrated in Andalusia (reach ~1.5M), Catalonia (reach ~1M), and Community of Madrid (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Fine art itself, the audience over-indexes on Movies (1.64×), Modern art (2.95×), Contemporary art (2.82×), and Crafts (1.75×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Fine art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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