Fine art Audience in Spain
Fine art has an estimated audience of 5,150,819 people in Spain. 59.7% are female, 40.3% are male, average age 44.9. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Art exhibition, Movies, Modern art, Contemporary art, TikTok.
The average Fine art fan in Spain is 44.9 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Art exhibition, Movies, Modern art, with strongest over-indexing on Art exhibition (3.53× the country average). Demographically, the Fine art audience skews more female with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Fine art fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 44.9 |
| Estimated audience size | 5,150,819 |
Audience persona
The typical Fine art fan in Spain is more female, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for Art exhibition.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,881,212 | 1.86× |
| Catalonia | 1,215,003 | 1.3× |
| Community of Madrid | 878,922 | 1.01× |
| Comunidad Valenciana | 687,123 | 1.19× |
| Basque Autonomous Country | 264,503 | 1.37× |
| Galicia | 213,912 | 0.89× |
| Canary Islands | 199,185 | 0.78× |
| Castile and León | 137,014 | 0.61× |
| Castilla-La Mancha | 134,787 | 0.65× |
| Principality of Asturias | 123,436 | 1.02× |
| Region of Murcia | 114,967 | 0.65× |
| Balearic Islands | 113,018 | 0.78× |
| Aragon | 93,192 | 0.69× |
| Extremadura | 80,437 | 0.72× |
| Cantabria | 59,600 | 0.92× |
| La Rioja | 59,414 | 1.77× |
| Navarre | 51,466 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Art exhibition | 3.53× | Arts & Culture |
| Movies | 1.64× | Movies & TV |
| Modern art | 2.95× | Arts & Culture |
| Contemporary art | 2.82× | Arts & Culture |
| TikTok | 1.53× | Internet & Social Media |
| Crafts | 1.75× | Home & Garden |
| Illustration | 2.71× | Arts & Culture |
| Museum | 2.29× | Arts & Culture |
| Watercolor painting | 3.36× | Arts & Culture |
| Harry Potter | 1.61× | Movies & TV |
| Digital illustration | 3.39× | Arts & Culture |
| Oil painting | 3.7× | Arts & Culture |
| Abstract art | 3.23× | Arts & Culture |
| Self-love | 2.15× | Health |
| Art museum | 2.36× | Arts & Culture |
| Paint | 2.83× | Home & Garden |
| Drawing | 2.08× | Home & Garden |
| Self-awareness | 1.92× | Health |
| Graphic design | 1.79× | Business & Career |
| Digital art | 2.91× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.55 |
| Sustainability | BALANCE | 1.43 |
| Early Adopter Mentality | POWER | 1.42 |
| Design Affinity | PREMIUM | 1.42 |
| Urban Lifestyle | OPEN | 1.35 |
| Mindfulness | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 7.5% |
| United Kingdom | 5.6% |
See Fine art audiences in other countries
More Field of study audiences in Spain
- Music (25,479,471)
- Politics and social issues (18,124,549)
- Psychology (15,047,740)
- Education (14,931,332)
- Philosophy (13,201,802)
Frequently asked questions
How many fans does Fine art have in Spain?
Fine art has an estimated audience of 5,150,819 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Fine art fans?
59.7% of Fine art fans are female, 40.3% are male, with an average age of 44.9 years.
Which brands do Fine art fans like most?
Fine art fans show strongest brand affinity for Art exhibition (3.53×), Movies (1.64×), and Modern art (2.95×) over the country average.
Where do Fine art fans live in Spain?
Fine art fans in Spain are most concentrated in Andalusia (reach 1,881,212), Catalonia (reach 1,215,003), and Community of Madrid (reach 878,922). These three regions account for the largest share of the active audience.
What other brands do Fine art fans also like?
Beyond Fine art itself, the audience over-indexes on Movies (1.64×), Modern art (2.95×), Contemporary art (2.82×), and TikTok (1.53×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Fine art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.