A data profile of the people who buy, follow and care about Digital illustration in Spain — modelled from more than twelve digital signal sources. Digital illustration has an estimated audience of 2,703,543 people in Spain.
Digital illustration has an estimated audience of 2,703,543 people in Spain. 54.6% are female, 45.4% are male, average age 36.8. Top brand affinities: Abstract art, Oil painting, Watercolor painting, Digital art, Acrylic paint.
Top brand affinities include Abstract art, Oil painting, Watercolor painting, with strongest over-indexing on Abstract art (18.51× the country average).
Demographically, the Digital illustration audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Extroversion.
The typical Digital illustration fan in Spain is balanced, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for Abstract art.
The key figures that characterise the Digital illustration profile in Spain.
54.6% are female, 45.4% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 36.8 |
| Estimated audience size | 2,703,543 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Digital illustration audience comes from Spain.
| Country | Share |
|---|---|
| China | 20.8% |
| Japan | 18.4% |
| United States | 14.4% |
The strongest cross-interests of the Digital illustration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oil painting | Arts & Culture | 20.14× | ||
| 02 | Abstract art | Arts & Culture | 18.51× | ||
| 03 | Acrylic paint | Arts & Culture | 18.02× | ||
| 04 | Watercolor painting | Arts & Culture | 17.00× | ||
| 05 | Digital art | Arts & Culture | 13.23× | ||
| 06 | Fine-art photography | Technology & Electronics | 7.48× | ||
| 07 | Modern art | Arts & Culture | 7.34× | ||
| 08 | Contemporary art gallery | Arts & Culture | 6.86× | ||
| 09 | Book discussion club | Literature | 5.27× | ||
| 10 | Travel photography | Technology & Electronics | 4.88× | ||
| 11 | Bohemian style | Fashion & Accessoires | 4.34× | ||
| 12 | Anime and manga fandom | Literature | 4.24× | ||
| 13 | Wildlife photography | Technology & Electronics | 4.00× | ||
| 14 | Art exhibition | Arts & Culture | 3.87× | ||
| 15 | Retro style | Fashion & Accessoires | 3.70× | ||
| 16 | Fine art | Business & Career | 3.39× | ||
| 17 | Contemporary art | Arts & Culture | 3.22× | ||
| 18 | Superman | Movies & TV | 2.74× | ||
| 19 | Museum | Arts & Culture | 2.71× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 2.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.08× | |
| Extroversion | THRILL | 1.88× | |
| Travelling | THRILL | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.63× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Family Orientation | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Digital illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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