A data profile of the people who buy, follow and care about Museum in Spain — modelled from more than twelve digital signal sources. Museum has an estimated audience of 6,209,239 people in Spain.
The average Museum fan in Spain is 45.3 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana.
Top brand affinities include Art exhibition, Modern art, Art museum, with strongest over-indexing on Art exhibition (2.97× the country average).
Demographically, the Museum audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Museum fan in Spain is more female, around 45.3 years old, with strong Design Affinity tendencies and a notable affinity for Art exhibition.
The key figures that characterise the Museum profile in Spain.
59.8% are female, 40.2% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 45.3 |
| Estimated audience size | 6,209,239 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Museum audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.4% |
| Japan | 9.1% |
| China | 6.6% |
Where the Museum audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~300K | 1.98× | |
| 02 | Catalonia | ~2M | 1.88× | |
| 03 | Canary Islands | ~600K | 1.88× | |
| 04 | Comunidad Valenciana | ~1M | 1.66× | |
| 05 | Andalusia | ~1.5M | 1.33× | |
| 06 | Community of Madrid | ~1M | 1.06× | |
| 07 | Basque Autonomous Country | ~200K | 1.06× | |
| 08 | Cantabria | ~70K | 0.91× | |
| 09 | Region of Murcia | ~200K | 0.86× | |
| 10 | Principality of Asturias | ~100K | 0.82× | |
| 11 | La Rioja | ~30K | 0.74× | |
| 12 | Galicia | ~200K | 0.65× | |
| 13 | Aragon | ~100K | 0.65× | |
| 14 | Navarre | ~50K | 0.63× | |
| 15 | Castile and León | ~200K | 0.60× | |
| 16 | Extremadura | ~70K | 0.55× | |
| 17 | Castilla-La Mancha | ~100K | 0.49× |
The strongest cross-interests of the Museum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Museology | Politics & Society | 4.52× | ||
| 02 | Art history | Arts & Culture | 4.52× | ||
| 03 | Abstract art | Arts & Culture | 3.31× | ||
| 04 | Oil painting | Arts & Culture | 3.25× | ||
| 05 | Watercolor painting | Arts & Culture | 2.99× | ||
| 06 | Art exhibition | Arts & Culture | 2.97× | ||
| 07 | Paint | Home & Garden | 2.85× | ||
| 08 | Library | Literature | 2.82× | ||
| 09 | Modern art | Arts & Culture | 2.77× | ||
| 10 | Digital illustration | Arts & Culture | 2.71× | ||
| 11 | Art museum | Arts & Culture | 2.58× | ||
| 12 | Cultural heritage | Politics & Society | 2.50× | ||
| 13 | Cultural history | Arts & Culture | 2.50× | ||
| 14 | Contemporary art | Arts & Culture | 2.27× | ||
| 15 | Fine art | Business & Career | 2.19× | ||
| 16 | Illustration | Arts & Culture | 2.10× | ||
| 17 | Architecture & Design | Business & Career | 1.90× | ||
| 18 | Modern architecture | Arts & Culture | 1.83× | ||
| 19 | Self-love | Health | 1.76× | ||
| 20 | Graphic design | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.61× | |
| Creativity | OPEN | 1.39× | |
| Mindfulness | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Career Orientation | POWER | 0.89× |
Museum has an estimated audience of 6,209,239 people in Spain, concentrated in Catalonia and Andalusia.
59.8% of Museum fans are female, 40.2% are male, with an average age of 45.3 years.
Museum fans show strongest brand affinity for Art exhibition (2.97×), Modern art (2.77×), and Art museum (2.58×) over the country average.
Museum fans in Spain are most concentrated in Catalonia (reach ~2M), Andalusia (reach ~1.5M), and Comunidad Valenciana (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Museum itself, the audience over-indexes on Modern art (2.77×), Art museum (2.58×), Abstract art (3.31×), and Contemporary art (2.27×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.