A data profile of the people who buy, follow and care about Gastronomy in Spain — modelled from more than twelve digital signal sources. Gastronomy has an estimated audience of 14,981,542 people in Spain.
Gastronomy has an estimated audience of 14,981,542 people in Spain. 62.0% are female, 38.0% are male, average age 45.0. Top brand affinities: Iberia (airline), Aldi, WhatsApp, Real property, Volunteering.
Top brand affinities include Iberia (airline), Aldi, WhatsApp, with strongest over-indexing on Iberia (airline) (1.57× the country average).
Demographically, the Gastronomy audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Gastronomy fan in Spain is more female, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Gastronomy profile in Spain.
62.0% are female, 38.0% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 45.0 |
| Estimated audience size | 14,981,542 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Gastronomy audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
The strongest cross-interests of the Gastronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paula Echevarría | Movies & TV | 3.16× | ||
| 02 | Avianca | Travel & Leisure | 3.06× | ||
| 03 | Real property | Home & Garden | 2.34× | ||
| 04 | Volunteering | Politics & Society | 2.29× | ||
| 05 | Home Delivery | Food & Beverages | 2.12× | ||
| 06 | Rayo Vallecano | Travel & Leisure | 2.09× | ||
| 07 | Aldi | Shopping | 1.92× | ||
| 08 | Wedding dress | Fashion & Accessoires | 1.89× | ||
| 09 | Refrigerator | Home & Garden | 1.88× | ||
| 10 | Dinner | Food & Beverages | 1.71× | ||
| 11 | Fast food restaurants | Food & Beverages | 1.71× | ||
| 12 | Mango | Shopping | 1.68× | ||
| 13 | Brunch | Food & Beverages | 1.68× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.60× | ||
| 15 | Preventive healthcare | Health | 1.60× | ||
| 16 | Iberia (airline) | Travel & Leisure | 1.57× | ||
| 17 | Internet & Social Media | 1.56× | |||
| 18 | Breakfast | Food & Beverages | 1.55× | ||
| 19 | Carrefour Market | Shopping | 1.55× | ||
| 20 | Distilled beverage | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.49× | |
| Convenience Orientation | PREMIUM | 1.21× | |
| Sustainability | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.89× | |
| Mindfulness | BALANCE | 0.92× | |
| Risk Appetite | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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