Gastronomy Audience in Spain
Gastronomy has an estimated audience of 14,981,542 people in Spain. 62.0% are female, 38.0% are male, average age 45.0. Top brand affinities: Lunch, Livemusic, Iberia (airline), WhatsApp, Aldi.
Top brand affinities include Lunch, Livemusic, Iberia (airline), with strongest over-indexing on Lunch (3.74× the country average). Demographically, the Gastronomy audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Community Orientation.
Category: Food & Beverages · Type: Touchpoint · Subtype: Field of study
Demographics of Gastronomy fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 45.0 |
| Estimated audience size | 14,981,542 |
Audience persona
The typical Gastronomy fan in Spain is more female, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for Lunch.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lunch | 3.74× | Food & Beverages |
| Livemusic | 3.37× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| 1.62× | Internet & Social Media | |
| Aldi | 1.83× | Shopping |
| Coches.net | 1.59× | Cars & Mobility |
| MSN | 1.78× | News |
| Flower | 1.58× | Home & Garden |
| Local food | 1.74× | Food & Beverages |
| Liam Neeson | 3.29× | Movies & TV |
| Wedding dress | 2.15× | Fashion & Accessoires |
| TripAdvisor | 1.69× | Travel & Leisure |
| CAC 40 | 1.6× | Business & Career |
| Conforama | 1.85× | Home & Garden |
| Hipercor | 1.67× | Shopping |
| Kundalini yoga | 2.89× | Health |
| Mapfre | 1.56× | Business & Career |
| Carrefour Market | 1.57× | Shopping |
| El Mueble | 1.72× | Home & Garden |
| Dinner | 1.63× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.11 |
| Community Orientation | OPEN | 0.99 |
| DIY Mentality | THRILL | 0.98 |
| Creativity | OPEN | 0.91 |
| Convenience Orientation | PREMIUM | 0.91 |
| Design Affinity | PREMIUM | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.5% |
| Brazil | 8.2% |
See Gastronomy audiences in other countries
More Field of study audiences in Spain
- Music (25,479,471)
- Politics and social issues (18,124,549)
- Psychology (15,047,740)
- Education (14,931,332)
- Philosophy (13,201,802)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Gastronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.