A data profile of the people who buy, follow and care about Brunch in Spain — modelled from more than twelve digital signal sources. Brunch has an estimated audience of 3,492,578 people in Spain.
The average Brunch fan in Spain is 42.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Sunday Brunch, Local food, Delivery order, with strongest over-indexing on Sunday Brunch (14.67× the country average).
Demographically, the Brunch audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Brunch fan in Spain is more female, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Sunday Brunch.
The key figures that characterise the Brunch profile in Spain.
61.0% are female, 39.0% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 42.2 |
| Estimated audience size | 3,492,578 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Brunch audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.7% |
| Japan | 11.8% |
| China | 6.5% |
Where the Brunch audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~2M | 3.40× | |
| 02 | Balearic Islands | ~200K | 2.52× | |
| 03 | Community of Madrid | ~1M | 1.76× | |
| 04 | Canary Islands | ~300K | 1.63× | |
| 05 | Andalusia | ~900K | 1.37× | |
| 06 | Comunidad Valenciana | ~500K | 1.24× | |
| 07 | Galicia | ~100K | 0.89× | |
| 08 | Basque Autonomous Country | ~100K | 0.82× | |
| 09 | Cantabria | ~20K | 0.55× | |
| 10 | La Rioja | ~10K | 0.53× | |
| 11 | Aragon | ~50K | 0.52× | |
| 12 | Principality of Asturias | ~40K | 0.51× | |
| 13 | Castile and León | ~70K | 0.43× | |
| 14 | Navarre | ~20K | 0.43× | |
| 15 | Region of Murcia | ~40K | 0.36× | |
| 16 | Extremadura | ~30K | 0.36× | |
| 17 | Castilla-La Mancha | ~50K | 0.34× |
The strongest cross-interests of the Brunch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunday Brunch | Kids & Family | 14.67× | ||
| 02 | Simply Recipes | Food & Beverages | 14.18× | ||
| 03 | Birthday cake | Food & Beverages | 11.29× | ||
| 04 | Full breakfast | Food & Beverages | 10.39× | ||
| 05 | Chocolate cake | Food & Beverages | 8.32× | ||
| 06 | Delivery order | Food & Beverages | 7.87× | ||
| 07 | Cooking show | Food & Beverages | 7.53× | ||
| 08 | Cake decorating | Food & Beverages | 6.90× | ||
| 09 | Chocolate brownie | Food & Beverages | 6.25× | ||
| 10 | Lunch | Food & Beverages | 5.80× | ||
| 11 | Breakfast | Food & Beverages | 5.48× | ||
| 12 | Local food | Food & Beverages | 5.25× | ||
| 13 | Dinner | Food & Beverages | 5.10× | ||
| 14 | Wine tasting | Food & Beverages | 4.55× | ||
| 15 | Gourmet Foods | Food & Beverages | 3.55× | ||
| 16 | Cookbook | Food & Beverages | 3.22× | ||
| 17 | Cake | Food & Beverages | 2.92× | ||
| 18 | Take-out | Food & Beverages | 2.72× | ||
| 19 | Healthy diet | Health | 2.49× | ||
| 20 | Online shopping | Shopping | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.62× | |
| Healthy Lifestyle | BALANCE | 2.08× | |
| Luxury Orientation | PREMIUM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Community Orientation | OPEN | 0.93× |
Brunch has an estimated audience of 3,492,578 people in Spain, concentrated in Catalonia and Community of Madrid.
61.0% of Brunch fans are female, 39.0% are male, with an average age of 42.2 years.
Brunch fans show strongest brand affinity for Sunday Brunch (14.67×), Local food (5.25×), and Delivery order (7.87×) over the country average.
Brunch fans in Spain are most concentrated in Catalonia (reach ~2M), Community of Madrid (reach ~1M), and Andalusia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Brunch itself, the audience over-indexes on Local food (5.25×), Delivery order (7.87×), Breakfast (5.48×), and Lunch (5.8×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Brunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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