A data profile of the people who buy, follow and care about Brunch in Italy — modelled from more than twelve digital signal sources. Brunch has an estimated audience of 4,321,363 people in Italy.
The average Brunch fan in Italy is 40.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Consumer electronics, Tea, Full breakfast, with strongest over-indexing on Consumer electronics (1.51× the country average).
Demographically, the Brunch audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Risk Appetite, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Brunch fan in Italy is more female, around 40.6 years old, with strong Risk Appetite tendencies and a notable affinity for Consumer electronics.
The key figures that characterise the Brunch profile in Italy.
64.9% are female, 35.1% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 40.6 |
| Estimated audience size | 4,321,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Brunch audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.7% |
| Japan | 11.8% |
| China | 6.5% |
Where the Brunch audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.98× | |
| 02 | Lazio | ~900K | 1.78× | |
| 03 | Tuscany | ~500K | 1.78× | |
| 04 | Veneto | ~600K | 1.68× | |
| 05 | Piedmont | ~500K | 1.43× | |
| 06 | Trentino-Alto Adige/Südtirol | ~100K | 1.42× | |
| 07 | Emilia-Romagna | ~500K | 1.35× | |
| 08 | Friuli-Venezia Giulia | ~90K | 1.11× | |
| 09 | Liguria | ~100K | 0.96× | |
| 10 | Sicilia | ~300K | 0.85× | |
| 11 | Aosta Valley | ~9K | 0.82× | |
| 12 | Campania | ~400K | 0.76× | |
| 13 | Sardinia | ~90K | 0.76× | |
| 14 | Molise | ~20K | 0.75× | |
| 15 | Marche | ~80K | 0.71× | |
| 16 | Umbria | ~50K | 0.71× | |
| 17 | Basilicata | ~30K | 0.67× | |
| 18 | Puglia | ~200K | 0.60× | |
| 19 | Abruzzo | ~60K | 0.58× | |
| 20 | Calabria | ~80K | 0.57× |
The strongest cross-interests of the Brunch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Full breakfast | Food & Beverages | 6.75× | ||
| 02 | Sunday Brunch | Kids & Family | 5.55× | ||
| 03 | romantic comedies | Movies & TV | 3.47× | ||
| 04 | Online food ordering | Food & Beverages | 2.71× | ||
| 05 | Breakfast | Food & Beverages | 2.53× | ||
| 06 | Sandwich | Food & Beverages | 2.46× | ||
| 07 | Bakery | Food & Beverages | 2.13× | ||
| 08 | Tea | Food & Beverages | 1.97× | ||
| 09 | Seafood | Food & Beverages | 1.88× | ||
| 10 | Barbecue | Food & Beverages | 1.75× | ||
| 11 | Local food | Food & Beverages | 1.72× | ||
| 12 | Cake | Food & Beverages | 1.71× | ||
| 13 | Gastronomy | Food & Beverages | 1.68× | ||
| 14 | Meat | Food & Beverages | 1.67× | ||
| 15 | UniEuro | Shopping | 1.65× | ||
| 16 | Fruit | Food & Beverages | 1.65× | ||
| 17 | Confectionery | Food & Beverages | 1.64× | ||
| 18 | Veganism | Food & Beverages | 1.55× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.51× | ||
| 20 | Men's clothing | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.47× | |
| Healthy Lifestyle | BALANCE | 1.41× | |
| Design Affinity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Career Orientation | POWER | 0.90× |
Brunch has an estimated audience of 4,321,363 people in Italy, concentrated in Lombardy and Lazio.
64.9% of Brunch fans are female, 35.1% are male, with an average age of 40.6 years.
Brunch fans show strongest brand affinity for Consumer electronics (1.51×), Tea (1.97×), and Full breakfast (6.75×) over the country average.
Brunch fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Veneto (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Brunch itself, the audience over-indexes on Tea (1.97×), Full breakfast (6.75×), Breakfast (2.53×), and Barbecue (1.75×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Brunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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