Meat Audience in Italy
Meat has an estimated audience of 13,099,179 people in Italy. 53.9% are female, 46.1% are male, average age 43.0. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Veganism, Voluntary association, Subito.it, Coop, Fish.
The average Meat fan in Italy is 43.0 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Veganism, Voluntary association, Subito.it, with strongest over-indexing on Veganism (1.59× the country average). Demographically, the Meat audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Spirituality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Meat fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 43.0 |
| Estimated audience size | 13,099,179 |
Audience persona
The typical Meat fan in Italy is balanced, around 43.0 years old, with strong Spirituality tendencies and a notable affinity for Veganism.
Meat fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~3M | 1.25× |
| Lazio | ~2.5M | 1.61× |
| Campania | ~2M | 1.2× |
| Sicilia | ~1.5M | 1.37× |
| Tuscany | ~1M | 1.43× |
| Puglia | ~1M | 1.23× |
| Veneto | ~1M | 1.03× |
| Piedmont | ~1M | 1.01× |
| Emilia-Romagna | ~1M | 0.91× |
| Sardinia | ~400K | 1.06× |
| Calabria | ~400K | 0.88× |
| Liguria | ~300K | 0.93× |
| Marche | ~300K | 0.86× |
| Trentino-Alto Adige/Südtirol | ~300K | 1.07× |
| Abruzzo | ~300K | 0.89× |
| Friuli-Venezia Giulia | ~200K | 0.92× |
| Umbria | ~200K | 0.87× |
| Basilicata | ~100K | 0.92× |
| Molise | ~60K | 0.94× |
| Aosta Valley | ~30K | 0.96× |
Top brand affinities of Meat fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Veganism | 1.59× | Food & Beverages |
| Voluntary association | 1.53× | Politics & Society |
| Subito.it | 1.56× | Shopping |
| Coop | 1.52× | Food & Beverages |
| Fish | 1.59× | Pets & Animals |
| Cheese | 1.56× | Food & Beverages |
| Milk | 1.54× | Food & Beverages |
| Flour | 1.52× | Food & Beverages |
| Animal husbandry | 1.69× | Politics & Society |
| Nutrient | 1.52× | Food & Beverages |
| Botany | 1.51× | Home & Garden |
| Angel | 1.58× | Politics & Society |
| Oven | 1.5× | Home & Garden |
| Sugar | 1.51× | Food & Beverages |
| Rabbits | 1.64× | Pets & Animals |
| Dough | 1.53× | Food & Beverages |
| Catering | 1.53× | Food & Beverages |
| Ancient history | 1.5× | Politics & Society |
| Natural gas | 1.61× | Cars & Mobility |
| Quotation | 1.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.37 |
| Indulgence | JOY | 1.32 |
| Community Orientation | OPEN | 1.22 |
| Sustainability | BALANCE | 1.18 |
| Need for Security | CONSERVATISM | 1.18 |
| Creativity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.6% |
| United Kingdom | 4.2% |
See Meat audiences in other countries
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Meat have in Italy?
Meat has an estimated audience of 13,099,179 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Meat fans?
53.9% of Meat fans are female, 46.1% are male, with an average age of 43.0 years.
Which brands do Meat fans like most?
Meat fans show strongest brand affinity for Veganism (1.59×), Voluntary association (1.53×), and Subito.it (1.56×) over the country average.
Where do Meat fans live in Italy?
Meat fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~2.5M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Meat fans also like?
Beyond Meat itself, the audience over-indexes on Voluntary association (1.53×), Subito.it (1.56×), Coop (1.52×), and Fish (1.59×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.