A data profile of the people who buy, follow and care about Meat in Italy — modelled from more than twelve digital signal sources. Meat has an estimated audience of 13,099,179 people in Italy.
The average Meat fan in Italy is 43.0 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Veganism, Voluntary association, Subito.it, with strongest over-indexing on Veganism (1.59× the country average).
Demographically, the Meat audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Spirituality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Meat fan in Italy is balanced, around 43.0 years old, with strong Spirituality tendencies and a notable affinity for Veganism.
The key figures that characterise the Meat profile in Italy.
53.9% are female, 46.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 43.0 |
| Estimated audience size | 13,099,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Meat audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.6% |
| United Kingdom | 4.2% |
Where the Meat audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~2.5M | 1.61× | |
| 02 | Tuscany | ~1M | 1.43× | |
| 03 | Sicilia | ~1.5M | 1.37× | |
| 04 | Lombardy | ~3M | 1.25× | |
| 05 | Puglia | ~1M | 1.23× | |
| 06 | Campania | ~2M | 1.20× | |
| 07 | Trentino-Alto Adige/Südtirol | ~300K | 1.07× | |
| 08 | Sardinia | ~400K | 1.06× | |
| 09 | Veneto | ~1M | 1.03× | |
| 10 | Piedmont | ~1M | 1.01× | |
| 11 | Aosta Valley | ~30K | 0.96× | |
| 12 | Molise | ~60K | 0.94× | |
| 13 | Liguria | ~300K | 0.93× | |
| 14 | Friuli-Venezia Giulia | ~200K | 0.92× | |
| 15 | Basilicata | ~100K | 0.92× | |
| 16 | Emilia-Romagna | ~1M | 0.91× | |
| 17 | Abruzzo | ~300K | 0.89× | |
| 18 | Calabria | ~400K | 0.88× | |
| 19 | Umbria | ~200K | 0.87× | |
| 20 | Marche | ~300K | 0.86× |
The strongest cross-interests of the Meat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Animal husbandry | Politics & Society | 1.69× | ||
| 02 | Rabbits | Pets & Animals | 1.64× | ||
| 03 | Natural gas | Cars & Mobility | 1.61× | ||
| 04 | Veganism | Food & Beverages | 1.59× | ||
| 05 | Fish | Pets & Animals | 1.59× | ||
| 06 | Angel | Politics & Society | 1.58× | ||
| 07 | Subito.it | Shopping | 1.56× | ||
| 08 | Cheese | Food & Beverages | 1.56× | ||
| 09 | Milk | Food & Beverages | 1.54× | ||
| 10 | Voluntary association | Politics & Society | 1.53× | ||
| 11 | Dough | Food & Beverages | 1.53× | ||
| 12 | Catering | Food & Beverages | 1.53× | ||
| 13 | Quotation | Business & Career | 1.53× | ||
| 14 | Coop | Food & Beverages | 1.52× | ||
| 15 | Flour | Food & Beverages | 1.52× | ||
| 16 | Nutrient | Food & Beverages | 1.52× | ||
| 17 | Botany | Home & Garden | 1.51× | ||
| 18 | Sugar | Food & Beverages | 1.51× | ||
| 19 | Oven | Home & Garden | 1.50× | ||
| 20 | Ancient history | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.37× | |
| Indulgence | JOY | 1.32× | |
| Community Orientation | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Design Affinity | PREMIUM | 0.92× | |
| Urban Lifestyle | OPEN | 0.95× |
Meat has an estimated audience of 13,099,179 people in Italy, concentrated in Lombardy and Lazio.
53.9% of Meat fans are female, 46.1% are male, with an average age of 43.0 years.
Meat fans show strongest brand affinity for Veganism (1.59×), Voluntary association (1.53×), and Subito.it (1.56×) over the country average.
Meat fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~2.5M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Meat itself, the audience over-indexes on Voluntary association (1.53×), Subito.it (1.56×), Coop (1.52×), and Fish (1.59×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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