Botany Audience in Italy
Botany has an estimated audience of 8,880,725 people in Italy. 62.3% are female, 37.7% are male, average age 46.2. Top brand affinities: Instant messaging, General practitioner, Slovenia, University, Rose.
Top brand affinities include Instant messaging, General practitioner, Slovenia, with strongest over-indexing on Instant messaging (2.94× the country average). Demographically, the Botany audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Category: Home & Garden · Type: Topic · Subtype: Field of study
Demographics of Botany fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 46.2 |
| Estimated audience size | 8,880,725 |
Audience persona
The typical Botany fan in Italy is more female, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for Instant messaging.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.94× | Internet & Social Media |
| General practitioner | 4.02× | Health |
| Slovenia | 2.62× | Travel & Leisure |
| University | 2.29× | Business & Career |
| Rose | 4.07× | Home & Garden |
| Dentistry | 3.22× | Business & Career |
| Expert (company) | 2.71× | Shopping |
| Doctor of Medicine | 3.2× | Business & Career |
| Voucher | 2.54× | Shopping |
| Meat | 1.75× | Food & Beverages |
| Enoteca | 2.77× | Food & Beverages |
| Library | 2.72× | Literature |
| Pergola | 3.5× | Home & Garden |
| Milk | 1.72× | Food & Beverages |
| La Dolce Vita | 4.97× | Movies & TV |
| Weather | 2.4× | Home & Garden |
| Google Maps | 1.52× | Internet & Social Media |
| New Testament | 3.48× | Politics & Society |
| Volunteering | 1.5× | Politics & Society |
| Futon | 3.41× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.3 |
| DIY Mentality | THRILL | 1.25 |
| Creativity | OPEN | 1.14 |
| Spirituality | BALANCE | 1.1 |
| Sustainability | BALANCE | 1.08 |
| Pet Ownership | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 6.5% |
| United Kingdom | 5.7% |
See Botany audiences in other countries
More Field of study audiences in Italy
- Music (40,110,040)
- Politics and social issues (32,887,575)
- Psychology (23,209,829)
- Philosophy (23,149,976)
- Architecture (22,238,215)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Botany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.