A data profile of the people who buy, follow and care about Botany in Italy — modelled from more than twelve digital signal sources. Botany has an estimated audience of 8,880,725 people in Italy.
Botany has an estimated audience of 8,880,725 people in Italy. 62.3% are female, 37.7% are male, average age 46.2. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Volunteering, Satire.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (4.02× the country average).
Demographically, the Botany audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Botany fan in Italy is more female, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Botany profile in Italy.
62.3% are female, 37.7% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 46.2 |
| Estimated audience size | 8,880,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Botany audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 6.5% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Botany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.02× | ||
| 02 | Improvisation | Music & Radio | 3.91× | ||
| 03 | New Testament | Politics & Society | 3.74× | ||
| 04 | Satire | Literature | 3.25× | ||
| 05 | Rose | Home & Garden | 2.88× | ||
| 06 | General practitioner | Health | 2.59× | ||
| 07 | Doctor of Medicine | Business & Career | 2.52× | ||
| 08 | Mediaset | Technology & Electronics | 2.34× | ||
| 09 | Herbalism | Health | 2.24× | ||
| 10 | Volunteering | Politics & Society | 2.18× | ||
| 11 | Genetics | Kids & Family | 2.16× | ||
| 12 | Champagne | Food & Beverages | 2.04× | ||
| 13 | Coop | Food & Beverages | 1.82× | ||
| 14 | Internet & Social Media | 1.78× | |||
| 15 | Slovenia | Travel & Leisure | 1.78× | ||
| 16 | Singer-songwriter | Music & Radio | 1.66× | ||
| 17 | Milk | Food & Beverages | 1.66× | ||
| 18 | Instant messaging | Internet & Social Media | 1.64× | ||
| 19 | Personal finance | Business & Career | 1.59× | ||
| 20 | Meat | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Convenience Orientation | PREMIUM | 1.40× | |
| Spirituality | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Sports Activity | POWER | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Botany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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