Rascasse Audience Intelligence

Botany Audience in United States

A data profile of the people who buy, follow and care about Botany in United States — modelled from more than twelve digital signal sources. Botany has an estimated audience of 30,704,302 people in United States.

#48among Field of study in United States#616among Topic in United States#60in Home & Garden

The average Botany fan in United States is 43.9 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Alabama.

Top brand affinities include Planet Fitness, Real property, Flower, with strongest over-indexing on Planet Fitness (1.8× the country average).

Demographically, the Botany audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Botany fan in United States is more female, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Planet Fitness.

Category: Home & Garden · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Botany profile in United States.

Audience size
30.7M
in United States
Gender
66.2%♀
33.8% male
Age
43.9
average years
Country rank
#890
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Botany fans

66.2% are female, 33.8% are male, average age 43.9.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Botany audience in United States
MetricValue
Female66.2%
Male33.8%
Average age43.9
Estimated audience size30,704,302
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Botany audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Botany audience comes from United States.

Worldwide audience distribution share by country for Botany
CountryShare
United States22.4%
Italy6.5%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Botany audience in United States is strongest.

Fig. 05

Top regions by affinity

Botany fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~2.5M5.85×
02Ohio~3.5M3.83×
03Connecticut~900K2.80×
04New Jersey~1.5M1.92×
05Hawaii~200K1.30×
06Massachusetts~800K1.27×
07Maine~100K1.09×
08Georgia~1M1.08×
09Arkansas~300K1.02×
10Utah~300K0.95×
11Kansas~200K0.94×
12Pennsylvania~900K0.90×
13California~3M0.88×
14New York~1.5M0.87×
15Oregon~300K0.87×
16Delaware~70K0.86×
17Mississippi~200K0.84×
18Alaska~50K0.83×
19Washington~500K0.82×
20Oklahoma~300K0.81×
21Washington, District of Columbia~80K0.81×
22Louisiana~300K0.80×
23Virginia~600K0.79×
24South Dakota~60K0.79×
25West Virginia~100K0.78×
26North Carolina~700K0.77×
27Montana~70K0.77×
28North Dakota~50K0.77×
29Texas~2M0.76×
30Arizona~500K0.76×
31Maryland~400K0.75×
32Kentucky~300K0.75×
33Vermont~40K0.75×
34Florida~1.5M0.74×
35Michigan~600K0.74×
36Wisconsin~300K0.74×
37Minnesota~300K0.74×
38Idaho~100K0.74×
39Missouri~400K0.73×
40New Mexico~100K0.73×
41Rhode Island~70K0.73×
42Tennessee~400K0.72×
43Indiana~400K0.72×
44Iowa~200K0.72×
45Nebraska~100K0.71×
46New Hampshire~90K0.71×
47Illinois~700K0.70×
48South Carolina~300K0.70×
49Nevada~200K0.70×
50Colorado~300K0.67×
Fig. 06

Affinity by region

Affinity by region — Botany, United States
0.67×1.00×5.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Botany audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Botany audience
#·InterestCategoryAffinity×
01Diaper bagKids & Family2.57×
02Non-alcoholic beverageFood & Beverages2.42×
03LumberHome & Garden2.27×
04Real propertyHome & Garden2.13×
05MetaphysicsBusiness & Career2.12×
06PatioHome & Garden1.95×
07DoughFood & Beverages1.92×
08Made in USABusiness & Career1.82×
09Planet FitnessSports1.80×
10GeneticsKids & Family1.76×
11CabinetryHome & Garden1.75×
12InnovationBusiness & Career1.71×
13DentistryBusiness & Career1.68×
14VegetableFood & Beverages1.63×
15BiologyHealth1.62×
16Ace HardwareHome & Garden1.60×
17LivestockPets & Animals1.54×
18FlowerHome & Garden1.53×
19Subscription business modelShopping1.52×
20DrawingHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Botany audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Botany audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.44×
Urban LifestyleOPEN1.39×
DIY MentalityTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Botany audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
Pet OwnershipJOY0.90×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Botany have in United States?

Botany has an estimated audience of 30,704,302 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Botany fans?

66.2% of Botany fans are female, 33.8% are male, with an average age of 43.9 years.

03

Which brands do Botany fans like most?

Botany fans show strongest brand affinity for Planet Fitness (1.8×), Real property (2.13×), and Flower (1.53×) over the country average.

04

Where do Botany fans live in United States?

Botany fans in United States are most concentrated in Ohio (reach ~3.5M), California (reach ~3M), and Alabama (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Botany fans also like?

Beyond Botany itself, the audience over-indexes on Real property (2.13×), Flower (1.53×), Diaper bag (2.57×), and Vegetable (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Botany audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Botany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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