Botany Audience in United States

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Botany has an estimated audience of 30,704,302 people in United States. 66.2% are female, 33.8% are male, average age 43.9. Top regions: Ohio, California, Texas. Top brand affinities: Israel, Nebraska Cornhuskers football, Bank account, Jeep Wagoneer, Jesse Plemons.

The average Botany fan in United States is 43.9 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Texas. Top brand affinities include Israel, Nebraska Cornhuskers football, Bank account, with strongest over-indexing on Israel (2.04× the country average). Demographically, the Botany audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Field of study

Demographics of Botany fans

Demographic split for Botany audience in United States
MetricValue
Female66.2%
Male33.8%
Average age43.9
Estimated audience size30,704,302

Audience persona

The typical Botany fan in United States is more female, around 43.9 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Botany in United States
RegionReachAffinity
Ohio3,680,7663.89×
California2,952,3620.87×
Texas2,031,0150.77×
Alabama1,864,9994.35×
New York1,756,5981.02×
Florida1,607,8320.77×
New Jersey1,603,0942.05×
Connecticut1,056,2453.43×
Georgia1,011,8351.07×
Pennsylvania841,9770.81×
Massachusetts819,1731.35×
Illinois748,2580.73×
North Carolina726,8260.79×
Michigan617,3670.77×
Virginia603,9700.81×
Washington530,0860.86×
Arizona484,4040.77×
Tennessee467,8120.76×
Indiana397,6880.71×
Maryland397,4250.75×
Missouri358,5860.72×
Colorado346,3910.72×
Wisconsin333,2380.72×
Minnesota325,8230.74×
South Carolina323,7170.7×
Oregon322,3830.92×
Louisiana319,7170.81×
Kentucky278,7620.72×
Oklahoma267,6300.78×
Arkansas254,2291×
Utah227,2340.83×
Kansas225,7530.93×
Nevada209,7850.71×
Mississippi200,1690.79×
Iowa171,8010.68×
Hawaii166,2871.26×
New Mexico106,2260.69×
Idaho105,0830.68×
West Virginia104,3940.73×
Nebraska102,7910.67×
Maine99,5320.9×
New Hampshire82,9590.69×
Washington, District of Columbia80,8140.88×
Rhode Island66,7230.68×
Delaware61,6910.73×
Montana59,6110.7×
Alaska48,6320.74×
South Dakota46,3060.65×
North Dakota40,3300.64×
Vermont35,4260.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Botany audience
BrandAffinityCategory
Israel2.04×Travel & Leisure
Nebraska Cornhuskers football3.13×Sports
Bank account1.92×Business & Career
Jeep Wagoneer3.6×Cars & Mobility
Jesse Plemons1.99×Movies & TV
Kendra Scott1.59×Fashion & Accessoires
Cam Ward1.95×Sports
Urban horticulture1.75×Home & Garden
Charlamagne Tha God4.21×Movies & TV
Steampunk1.91×Fashion & Accessoires
Vicky Kaushal5.41×Movies & TV
Kento Yamazaki4.19×Movies & TV
Jaws2.05×Movies & TV
Iron Man (film)1.76×Movies & TV
Home staging1.93×Home & Garden
Hayward, California3.99×Travel & Leisure
Nipsey Hussle1.88×Music & Radio
Kodiak, Alaska2.65×Travel & Leisure
UK garage1.7×Music & Radio
JamBase3.52×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Botany audience
TraitClusterScore
ExtroversionTHRILL1.4
DIY MentalityTHRILL1.39
Urban LifestyleOPEN1.37
SustainabilityBALANCE1.35
Healthy LifestyleBALANCE1.28
Community OrientationOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Botany
CountryShare
United States22.4%
Italy6.5%
United Kingdom5.7%

See Botany audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Botany have in United States?

Botany has an estimated audience of 30,704,302 people in United States, concentrated in Ohio and California.

What is the gender split and age of Botany fans?

66.2% of Botany fans are female, 33.8% are male, with an average age of 43.9 years.

Which brands do Botany fans like most?

Botany fans show strongest brand affinity for Israel (2.04×), Nebraska Cornhuskers football (3.13×), and Bank account (1.92×) over the country average.

Where do Botany fans live in United States?

Botany fans in United States are most concentrated in Ohio (reach 3,680,766), California (reach 2,952,362), and Texas (reach 2,031,015). These three regions account for the largest share of the active audience.

What other brands do Botany fans also like?

Beyond Botany itself, the audience over-indexes on Nebraska Cornhuskers football (3.13×), Bank account (1.92×), Jeep Wagoneer (3.6×), and Jesse Plemons (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Botany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.