A data profile of the people who buy, follow and care about Botany in United Kingdom — modelled from more than twelve digital signal sources. Botany has an estimated audience of 7,811,947 people in United Kingdom.
The average Botany fan in United Kingdom is 46.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Northern Ireland.
Top brand affinities include Wikipedia, Hobby, Kitchen, with strongest over-indexing on Wikipedia (3.08× the country average).
Demographically, the Botany audience skews more female with an average age of 46.0, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Botany fan in United Kingdom is more female, around 46.0 years old, with strong DIY Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Botany profile in United Kingdom.
71.1% are female, 28.9% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 46.0 |
| Estimated audience size | 7,811,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Botany audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 6.5% |
| United Kingdom | 5.7% |
Where the Botany audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~700K | 2.98× | |
| 02 | North East | ~600K | 1.82× | |
| 03 | Yorkshire and the Humber | ~1M | 1.57× | |
| 04 | West Midlands | ~400K | 1.24× | |
| 05 | South West | ~600K | 0.87× | |
| 06 | South East | ~700K | 0.67× | |
| 07 | East Midlands | ~400K | 0.65× | |
| 08 | East of England | ~500K | 0.64× | |
| 09 | North West | ~500K | 0.59× | |
| 10 | Wales | ~200K | 0.50× | |
| 11 | Scotland | ~200K | 0.29× | |
| 12 | England | ~2M | 0.25× |
The strongest cross-interests of the Botany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forestry | Home & Garden | 3.21× | ||
| 02 | Wikipedia | Internet & Social Media | 3.08× | ||
| 03 | Adoption | Kids & Family | 2.69× | ||
| 04 | Sketch comedy | Movies & TV | 2.49× | ||
| 05 | Fish and chips | Food & Beverages | 2.36× | ||
| 06 | Risk management | Business & Career | 2.27× | ||
| 07 | Esso | Cars & Mobility | 2.26× | ||
| 08 | Hot tub | Home & Garden | 2.25× | ||
| 09 | Satire | Literature | 2.24× | ||
| 10 | Refrigerator | Home & Garden | 2.23× | ||
| 11 | Hobby | Home & Garden | 2.15× | ||
| 12 | Mobile home | Cars & Mobility | 2.13× | ||
| 13 | Mother's Day | Kids & Family | 2.04× | ||
| 14 | Vegetable | Food & Beverages | 1.78× | ||
| 15 | Distilled beverage | Food & Beverages | 1.65× | ||
| 16 | William Hill (bookmaker) | Games | 1.64× | ||
| 17 | Aldi | Shopping | 1.62× | ||
| 18 | Volunteering | Politics & Society | 1.61× | ||
| 19 | Internet & Social Media | 1.56× | |||
| 20 | Kitchen | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.38× | |
| Urban Lifestyle | OPEN | 1.30× | |
| Sustainability | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Social Media Usage | JOY | 0.94× | |
| Career Orientation | POWER | 0.95× |
Botany has an estimated audience of 7,811,947 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
71.1% of Botany fans are female, 28.9% are male, with an average age of 46.0 years.
Botany fans show strongest brand affinity for Wikipedia (3.08×), Hobby (2.15×), and Kitchen (1.54×) over the country average.
Botany fans in United Kingdom are most concentrated in England (reach ~2M), Yorkshire and the Humber (reach ~1M), and Northern Ireland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Botany itself, the audience over-indexes on Hobby (2.15×), Kitchen (1.54×), Forestry (3.21×), and Refrigerator (2.23×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Botany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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