Botany Audience in France
Botany has an estimated audience of 5,948,133 people in France. 68.2% are female, 31.8% are male, average age 46.7. Top regions: Auvergne-Rhône-Alpes, Grand Est, Provence-Alpes-Côte d'Azur. Top brand affinities: Google News, Real property, Anthropology, Voici, Orange.
The average Botany fan in France is 46.7 years old, more female, and lives primarily in Auvergne-Rhône-Alpes. The audience is concentrated in Auvergne-Rhône-Alpes, Grand Est, Provence-Alpes-Côte d'Azur. Top brand affinities include Google News, Real property, Anthropology, with strongest over-indexing on Google News (2.53× the country average). Demographically, the Botany audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Mindfulness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Field of study
Demographics of Botany fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 46.7 |
| Estimated audience size | 5,948,133 |
Audience persona
The typical Botany fan in France is more female, around 46.7 years old, with strong Mindfulness tendencies and a notable affinity for Google News.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Auvergne-Rhône-Alpes | 2,417,929 | 3.45× |
| Grand Est | 792,253 | 1.65× |
| Provence-Alpes-Côte d'Azur | 782,192 | 1.77× |
| Occitanie | 702,249 | 1.37× |
| Île-de-France | 585,715 | 0.55× |
| Bourgogne-Franche-Comté | 416,976 | 1.73× |
| Normandy | 239,638 | 0.83× |
| Hauts-de-France | 122,238 | 0.23× |
| Centre-Val de Loire | 117,023 | 0.52× |
| Brittany | 114,379 | 0.39× |
| Nouvelle-Aquitaine | 87,520 | 0.17× |
| Pays de la Loire | 74,065 | 0.22× |
| Corsica | 3,207 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 2.53× | News |
| Real property | 2.42× | Home & Garden |
| Anthropology | 3.02× | Business & Career |
| Voici | 2.77× | News |
| Orange | 2.12× | Technology & Electronics |
| Do it yourself (DIY) | 1.73× | Home & Garden |
| Crédit Mutuel | 2.26× | Business & Career |
| Happiness | 2× | Health |
| Google Photos | 4.37× | Technology & Electronics |
| Improvisation | 5.14× | Music & Radio |
| Lodging | 2.9× | Travel & Leisure |
| Kitchen garden | 4.55× | Home & Garden |
| Fnac | 2.03× | Shopping |
| France Info | 2.18× | Movies & TV |
| Conforama | 1.71× | Home & Garden |
| MSN | 1.81× | News |
| King Jouet | 2.35× | Shopping |
| Free Mobile | 1.95× | Technology & Electronics |
| Broadcasting of sports events | 4.59× | Movies & TV |
| Pergola | 3.74× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.88 |
| DIY Mentality | THRILL | 1.41 |
| Individualism | JOY | 1.39 |
| Extroversion | THRILL | 1.38 |
| Design Affinity | PREMIUM | 1.36 |
| Sustainability | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 6.5% |
| United Kingdom | 5.7% |
See Botany audiences in other countries
More Field of study audiences in France
- Music (29,220,695)
- Politics and social issues (21,378,854)
- Psychology (13,481,171)
- Architecture (13,278,718)
- Advertising (13,226,715)
Frequently asked questions
How many fans does Botany have in France?
Botany has an estimated audience of 5,948,133 people in France, concentrated in Auvergne-Rhône-Alpes and Grand Est.
What is the gender split and age of Botany fans?
68.2% of Botany fans are female, 31.8% are male, with an average age of 46.7 years.
Which brands do Botany fans like most?
Botany fans show strongest brand affinity for Google News (2.53×), Real property (2.42×), and Anthropology (3.02×) over the country average.
Where do Botany fans live in France?
Botany fans in France are most concentrated in Auvergne-Rhône-Alpes (reach 2,417,929), Grand Est (reach 792,253), and Provence-Alpes-Côte d'Azur (reach 782,192). These three regions account for the largest share of the active audience.
What other brands do Botany fans also like?
Beyond Botany itself, the audience over-indexes on Real property (2.42×), Anthropology (3.02×), Voici (2.77×), and Orange (2.12×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Botany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.