Botany Audience in Germany
Botany has an estimated audience of 3,685,996 people in Germany. 58.1% are female, 41.9% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, Stradivarius, Škoda Kodiaq, Natural rubber.
The average Botany fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, Stradivarius, with strongest over-indexing on Progressive rock (2.55× the country average). Demographically, the Botany audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Field of study
Demographics of Botany fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 41.8 |
| Estimated audience size | 3,685,996 |
Audience persona
The typical Botany fan in Germany is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 830,672 | 1.03× |
| Bayern | 546,610 | 0.92× |
| Baden-Württemberg | 523,793 | 1.04× |
| Niedersachsen | 401,580 | 1.12× |
| Hessen | 286,741 | 1.02× |
| Rheinland-Pfalz | 201,598 | 1.09× |
| Sachsen | 178,846 | 0.99× |
| Berlin | 139,395 | 0.85× |
| Schleswig-Holstein | 124,513 | 0.94× |
| Thüringen | 105,208 | 1.12× |
| Brandenburg | 95,744 | 0.84× |
| Sachsen-Anhalt | 87,207 | 0.91× |
| Hamburg | 84,154 | 1.01× |
| Mecklenburg-Vorpommern | 58,923 | 0.84× |
| Bremen | 43,995 | 1.4× |
| Saarland | 39,923 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.55× | Music & Radio |
| Artistic inspiration | 1.81× | Arts & Culture |
| Stradivarius | 1.75× | Shopping |
| Škoda Kodiaq | 2.21× | Cars & Mobility |
| Natural rubber | 2.28× | Cars & Mobility |
| 3D printing | 1.65× | Technology & Electronics |
| Snow White (Fables) | 1.61× | Literature |
| Buying a House | 3.67× | Home & Garden |
| Corfu (regional unit) | 1.85× | Travel & Leisure |
| Buying and Selling Real Estate | 4.03× | Home & Garden |
| Home Delivery | 1.55× | Food & Beverages |
| Esra Erol | 3.07× | Movies & TV |
| Coworking | 2.12× | Business & Career |
| Theocracy | 5× | Music & Radio |
| Celtic mythology | 2.56× | Arts & Culture |
| Sixx | 1.51× | Movies & TV |
| Volvo V60 | 2.22× | Cars & Mobility |
| Glashütte | 1.92× | Travel & Leisure |
| Throne of Glass | 2.15× | Literature |
| Socialist Federal Republic of Yugoslavia | 1.62× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.6 |
| Sustainability | BALANCE | 1.58 |
| Pet Ownership | JOY | 1.53 |
| DIY Mentality | THRILL | 1.53 |
| Sports Activity | POWER | 1.49 |
| Urban Lifestyle | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 6.5% |
| United Kingdom | 5.7% |
See Botany audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Botany have in Germany?
Botany has an estimated audience of 3,685,996 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Botany fans?
58.1% of Botany fans are female, 41.9% are male, with an average age of 41.8 years.
Which brands do Botany fans like most?
Botany fans show strongest brand affinity for Progressive rock (2.55×), Artistic inspiration (1.81×), and Stradivarius (1.75×) over the country average.
Where do Botany fans live in Germany?
Botany fans in Germany are most concentrated in Nordrhein-Westfalen (reach 830,672), Bayern (reach 546,610), and Baden-Württemberg (reach 523,793). These three regions account for the largest share of the active audience.
What other brands do Botany fans also like?
Beyond Botany itself, the audience over-indexes on Artistic inspiration (1.81×), Stradivarius (1.75×), Škoda Kodiaq (2.21×), and Natural rubber (2.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Botany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.