Botany Audience in Germany
Botany has an estimated audience of 3,685,996 people in Germany. 58.1% are female, 41.9% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ornamental plant, Satire, Tagesschau, Houseplant, Pets.
The average Botany fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ornamental plant, Satire, Tagesschau, with strongest over-indexing on Ornamental plant (7× the country average). Demographically, the Botany audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Field of study
Demographics of Botany fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 41.8 |
| Estimated audience size | 3,685,996 |
Audience persona
The typical Botany fan in Germany is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Ornamental plant.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 830,672 | 1.03× |
| Bayern | 546,610 | 0.92× |
| Baden-Württemberg | 523,793 | 1.04× |
| Niedersachsen | 401,580 | 1.12× |
| Hessen | 286,741 | 1.02× |
| Rheinland-Pfalz | 201,598 | 1.09× |
| Sachsen | 178,846 | 0.99× |
| Berlin | 139,395 | 0.85× |
| Schleswig-Holstein | 124,513 | 0.94× |
| Thüringen | 105,208 | 1.12× |
| Brandenburg | 95,744 | 0.84× |
| Sachsen-Anhalt | 87,207 | 0.91× |
| Hamburg | 84,154 | 1.01× |
| Mecklenburg-Vorpommern | 58,923 | 0.84× |
| Bremen | 43,995 | 1.4× |
| Saarland | 39,923 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ornamental plant | 7× | Home & Garden |
| Satire | 5.94× | Literature |
| Tagesschau | 2.44× | Movies & TV |
| Houseplant | 4.31× | Home & Garden |
| Pets | 1.74× | Pets & Animals |
| Hygiene | 3.02× | Beauty & Wellness |
| Do it yourself (DIY) | 2.01× | Home & Garden |
| Ryanair | 2.28× | Travel & Leisure |
| Country rap | 5.03× | Music & Radio |
| Western Union | 3.38× | Business & Career |
| Bonsai | 4.44× | Home & Garden |
| German television comedy | 4.43× | Movies & TV |
| Family | 1.58× | Kids & Family |
| Automobiles | 1.61× | Cars & Mobility |
| Alpine skiing | 2.6× | Sports |
| Westdeutscher Rundfunk | 2.78× | Movies & TV |
| Greenhouse | 4.52× | Home & Garden |
| Hundeurlaub | 5.93× | Pets & Animals |
| North Rhine-Westphalia | 1.91× | Travel & Leisure |
| Vacation rental | 3.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.6 |
| Sustainability | BALANCE | 1.58 |
| Pet Ownership | JOY | 1.53 |
| DIY Mentality | THRILL | 1.53 |
| Sports Activity | POWER | 1.49 |
| Urban Lifestyle | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 6.5% |
| United Kingdom | 5.7% |
See Botany audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Botany have in Germany?
Botany has an estimated audience of 3,685,996 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Botany fans?
58.1% of Botany fans are female, 41.9% are male, with an average age of 41.8 years.
Which brands do Botany fans like most?
Botany fans show strongest brand affinity for Ornamental plant (7×), Satire (5.94×), and Tagesschau (2.44×) over the country average.
Where do Botany fans live in Germany?
Botany fans in Germany are most concentrated in Nordrhein-Westfalen (reach 830,672), Bayern (reach 546,610), and Baden-Württemberg (reach 523,793). These three regions account for the largest share of the active audience.
What other brands do Botany fans also like?
Beyond Botany itself, the audience over-indexes on Satire (5.94×), Tagesschau (2.44×), Houseplant (4.31×), and Pets (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Botany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.