A data profile of the people who buy, follow and care about Botany in Spain — modelled from more than twelve digital signal sources. Botany has an estimated audience of 3,635,041 people in Spain.
Botany has an estimated audience of 3,635,041 people in Spain. 64.2% are female, 35.8% are male, average age 47.2. Top brand affinities: Forestry, Iberia (airline), WhatsApp, Refrigerator, Aldi.
Top brand affinities include Forestry, Iberia (airline), WhatsApp, with strongest over-indexing on Forestry (5.13× the country average).
Demographically, the Botany audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Botany fan in Spain is more female, around 47.2 years old, with strong Community Orientation tendencies and a notable affinity for Forestry.
The key figures that characterise the Botany profile in Spain.
64.2% are female, 35.8% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 47.2 |
| Estimated audience size | 3,635,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 37% |
of the worldwide Botany audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 6.5% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Botany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 6.53× | ||
| 02 | Forestry | Home & Garden | 5.13× | ||
| 03 | Satire | Literature | 4.23× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 3.74× | ||
| 05 | Refrigerator | Home & Garden | 3.18× | ||
| 06 | Volunteering | Politics & Society | 3.04× | ||
| 07 | Flower bouquet | Home & Garden | 2.71× | ||
| 08 | Genetics | Kids & Family | 2.29× | ||
| 09 | Real property | Home & Garden | 2.23× | ||
| 10 | Travel website | Travel & Leisure | 2.02× | ||
| 11 | Aldi | Shopping | 2.01× | ||
| 12 | Apartment | Business & Career | 1.91× | ||
| 13 | Julio Iglesias | Music & Radio | 1.91× | ||
| 14 | MSN | News | 1.83× | ||
| 15 | Modern architecture | Arts & Culture | 1.82× | ||
| 16 | Internet & Social Media | 1.81× | |||
| 17 | Iberia (airline) | Travel & Leisure | 1.71× | ||
| 18 | Flower | Home & Garden | 1.62× | ||
| 19 | IBEX 35 | Business & Career | 1.59× | ||
| 20 | Caixabank | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.64× | |
| Individualism | JOY | 1.63× | |
| Spirituality | BALANCE | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Indulgence | JOY | 0.88× | |
| Price Sensitivity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Botany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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