A data profile of the people who buy, follow and care about Flower bouquet in Spain — modelled from more than twelve digital signal sources. Flower bouquet has an estimated audience of 2,624,584 people in Spain.
The average Flower bouquet fan in Spain is 42.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Handmade, Gift card, Father's Day, with strongest over-indexing on Handmade (14.4× the country average).
Demographically, the Flower bouquet audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Individualism, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Flower bouquet fan in Spain is more female, around 42.2 years old, with strong Individualism tendencies and a notable affinity for Handmade.
The key figures that characterise the Flower bouquet profile in Spain.
76.4% are female, 23.6% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 42.2 |
| Estimated audience size | 2,624,584 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Flower bouquet audience comes from Spain.
| Country | Share |
|---|---|
| Japan | 14.2% |
| United States | 11.1% |
| China | 10.7% |
Where the Flower bouquet audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~700K | 1.44× | |
| 02 | La Rioja | ~20K | 1.16× | |
| 03 | Comunidad Valenciana | ~300K | 1.12× | |
| 04 | Balearic Islands | ~80K | 1.10× | |
| 05 | Community of Madrid | ~500K | 1.06× | |
| 06 | Canary Islands | ~100K | 1.05× | |
| 07 | Cantabria | ~30K | 1.02× | |
| 08 | Navarre | ~30K | 1.01× | |
| 09 | Extremadura | ~60K | 0.99× | |
| 10 | Principality of Asturias | ~60K | 0.97× | |
| 11 | Region of Murcia | ~90K | 0.96× | |
| 12 | Aragon | ~70K | 0.96× | |
| 13 | Castilla-La Mancha | ~100K | 0.94× | |
| 14 | Castile and León | ~100K | 0.93× | |
| 15 | Andalusia | ~500K | 0.91× | |
| 16 | Basque Autonomous Country | ~90K | 0.91× | |
| 17 | Galicia | ~100K | 0.90× |
The strongest cross-interests of the Flower bouquet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Candle | Home & Garden | 17.40× | ||
| 02 | Gift card | Shopping | 16.76× | ||
| 03 | Floral design | Home & Garden | 16.17× | ||
| 04 | Autumn | Travel & Leisure | 15.21× | ||
| 05 | Handmade | Home & Garden | 14.40× | ||
| 06 | Floristry | Home & Garden | 14.22× | ||
| 07 | Christmas tree | Kids & Family | 13.14× | ||
| 08 | Father's Day | Kids & Family | 10.90× | ||
| 09 | Handmade Crafts | Kids & Family | 10.37× | ||
| 10 | Decoration | Home & Garden | 7.94× | ||
| 11 | Houseplant | Home & Garden | 7.87× | ||
| 12 | Embroidery | Home & Garden | 6.69× | ||
| 13 | Christmas | Kids & Family | 6.31× | ||
| 14 | Gift shop | Home & Garden | 6.12× | ||
| 15 | Doll | Kids & Family | 6.05× | ||
| 16 | Flower | Home & Garden | 5.68× | ||
| 17 | Cat food | Pets & Animals | 5.57× | ||
| 18 | Sewing | Home & Garden | 4.87× | ||
| 19 | Handicraft | Home & Garden | 4.04× | ||
| 20 | Deco | Home & Garden | 3.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.29× | |
| Creativity | OPEN | 2.90× | |
| Design Affinity | PREMIUM | 2.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Risk Appetite | THRILL | 0.83× | |
| Need for Security | CONSERVATISM | 0.85× |
Flower bouquet has an estimated audience of 2,624,584 people in Spain, concentrated in Catalonia and Andalusia.
76.4% of Flower bouquet fans are female, 23.6% are male, with an average age of 42.2 years.
Flower bouquet fans show strongest brand affinity for Handmade (14.4×), Gift card (16.76×), and Father's Day (10.9×) over the country average.
Flower bouquet fans in Spain are most concentrated in Catalonia (reach ~700K), Andalusia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Flower bouquet itself, the audience over-indexes on Gift card (16.76×), Father's Day (10.9×), Candle (17.4×), and Decoration (7.94×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Flower bouquet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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