Rascasse Audience Intelligence

Flower bouquet Audience in United States

A data profile of the people who buy, follow and care about Flower bouquet in United States — modelled from more than twelve digital signal sources. Flower bouquet has an estimated audience of 12,046,395 people in United States.

#1960among Topic in United States#211in Home & Garden

The average Flower bouquet fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Home decorating ideas, Hobby Lobby, Home Design, with strongest over-indexing on Home decorating ideas (2.73× the country average).

Demographically, the Flower bouquet audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flower bouquet fan in United States is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Home decorating ideas.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flower bouquet profile in United States.

Audience size
12M
in United States
Gender
74.1%♀
25.9% male
Age
38.9
average years
Country rank
#2965
Topic in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flower bouquet fans

74.1% are female, 25.9% are male, average age 38.9.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Flower bouquet audience in United States
MetricValue
Female74.1%
Male25.9%
Average age38.9
Estimated audience size12,046,395
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Flower bouquet audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Flower bouquet audience comes from United States.

Worldwide audience distribution share by country for Flower bouquet
CountryShare
Japan14.2%
United States11.1%
China10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flower bouquet audience in United States is strongest.

Fig. 05

Top regions by affinity

Flower bouquet fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.49×
02California~1.5M1.31×
03Georgia~500K1.29×
04Louisiana~200K1.20×
05Mississippi~100K1.20×
06Illinois~500K1.19×
07North Carolina~400K1.13×
08Arkansas~100K1.11×
09Nebraska~70K1.11×
10Hawaii~60K1.11×
11Pennsylvania~400K1.08×
12South Carolina~200K1.08×
13Alabama~200K1.08×
14Delaware~40K1.08×
15Utah~100K1.07×
16Michigan~300K1.06×
17Oklahoma~100K1.06×
18Kansas~100K1.06×
19New Jersey~300K1.05×
20Wisconsin~200K1.05×
21Indiana~200K1.04×
22Minnesota~200K1.04×
23Maryland~200K1.03×
24Missouri~200K1.03×
25Virginia~300K1.02×
26New York~700K1.01×
27Washington~200K1.01×
28Arizona~200K1.00×
29North Dakota~20K1.00×
30Florida~800K0.99×
31Ohio~400K0.99×
32Nevada~100K0.99×
33New Mexico~60K0.99×
34Tennessee~200K0.98×
35Connecticut~100K0.98×
36Iowa~90K0.96×
37South Dakota~30K0.96×
38Kentucky~100K0.94×
39Idaho~50K0.91×
40Rhode Island~30K0.91×
41Massachusetts~200K0.90×
42Oregon~100K0.89×
43Colorado~200K0.87×
44Alaska~20K0.86×
45West Virginia~50K0.82×
46New Hampshire~40K0.81×
47Washington, District of Columbia~30K0.79×
48Vermont~20K0.79×
49Montana~30K0.77×
50Maine~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Flower bouquet, United States
0.76×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flower bouquet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flower bouquet audience
#·InterestCategoryAffinity×
01Birthday GiftsKids & Family4.23×
02DecorationHome & Garden3.80×
03Wedding PlannersKids & Family3.68×
04Wedding planningKids & Family3.63×
05BonsaiHome & Garden3.62×
06Unique GiftsShopping3.40×
07Wedding videographyKids & Family3.36×
08Bride and GroomHome & Garden3.35×
09Wedding cakeFood & Beverages3.22×
10Home decorating ideasHome & Garden2.73×
11Health And BeautyBeauty & Wellness2.51×
12Bath and BodyworksShopping2.51×
13Makeup TutorialsBeauty & Wellness2.49×
14Diaper bagKids & Family2.47×
15Home DesignHome & Garden2.42×
16Gift shopHome & Garden2.42×
17Boho-chicFashion & Accessoires2.37×
18H.O.M.E.Home & Garden2.24×
19Healthy habitsHealth2.07×
20Hobby LobbyHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flower bouquet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flower bouquet audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.57×
IndividualismJOY1.51×
SustainabilityBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flower bouquet audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
PatriotismCONSERVATISM0.70×
Social Media UsageJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flower bouquet have in United States?

Flower bouquet has an estimated audience of 12,046,395 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flower bouquet fans?

74.1% of Flower bouquet fans are female, 25.9% are male, with an average age of 38.9 years.

03

Which brands do Flower bouquet fans like most?

Flower bouquet fans show strongest brand affinity for Home decorating ideas (2.73×), Hobby Lobby (1.59×), and Home Design (2.42×) over the country average.

04

Where do Flower bouquet fans live in United States?

Flower bouquet fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Flower bouquet fans also like?

Beyond Flower bouquet itself, the audience over-indexes on Hobby Lobby (1.59×), Home Design (2.42×), Unique Gifts (3.4×), and Wedding cake (3.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Flower bouquet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flower bouquet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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