Rascasse Audience Intelligence

Bonsai Audience in United States

A data profile of the people who buy, follow and care about Bonsai in United States — modelled from more than twelve digital signal sources. Bonsai has an estimated audience of 10,672,961 people in United States.

#2162among Topic in United States#239in Home & Garden

The average Bonsai fan in United States is 41.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Succulent plant, Vegetable Gardening, Houseplant, with strongest over-indexing on Succulent plant (5.73× the country average).

Demographically, the Bonsai audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bonsai fan in United States is balanced, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Succulent plant.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bonsai profile in United States.

Audience size
10.7M
in United States
Gender
55.0%♀
45.0% male
Age
41.0
average years
Country rank
#3353
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bonsai fans

55.0% are female, 45.0% are male, average age 41.0.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Bonsai audience in United States
MetricValue
Female55.0%
Male45.0%
Average age41.0
Estimated audience size10,672,961
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Bonsai audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4921%
50+25%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Bonsai audience comes from United States.

Worldwide audience distribution share by country for Bonsai
CountryShare
United States20.1%
Japan8.5%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bonsai audience in United States is strongest.

Fig. 05

Top regions by affinity

Bonsai fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~100K6.40×
02New Jersey~700K2.53×
03Mississippi~200K2.12×
04Utah~200K1.71×
05New York~800K1.38×
06Florida~900K1.27×
07New Hampshire~50K1.25×
08Oregon~200K1.24×
09California~1.5M1.15×
10Washington~200K1.14×
11Washington, District of Columbia~40K1.10×
12Texas~1M1.06×
13Connecticut~100K1.06×
14Rhode Island~40K1.05×
15Montana~30K1.05×
16Colorado~200K1.04×
17Hawaii~40K0.96×
18Massachusetts~200K0.95×
19North Carolina~300K0.92×
20Virginia~200K0.86×
21Maryland~100K0.81×
22Idaho~40K0.81×
23Maine~30K0.79×
24Illinois~300K0.78×
25Georgia~300K0.78×
26Kentucky~100K0.78×
27New Mexico~40K0.78×
28Pennsylvania~300K0.77×
29Louisiana~100K0.76×
30Kansas~60K0.76×
31Alaska~20K0.76×
32Minnesota~100K0.75×
33Ohio~200K0.74×
34Nevada~80K0.74×
35Delaware~20K0.74×
36Arizona~200K0.73×
37Indiana~100K0.73×
38Nebraska~40K0.73×
39Missouri~100K0.72×
40South Dakota~20K0.72×
41North Dakota~20K0.72×
42Alabama~100K0.71×
43Oklahoma~80K0.71×
44Arkansas~60K0.71×
45Tennessee~100K0.70×
46Wisconsin~100K0.70×
47Iowa~60K0.70×
48Michigan~200K0.69×
49South Carolina~100K0.68×
50West Virginia~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Bonsai, United States
0.68×1.00×6.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bonsai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bonsai audience
#·InterestCategoryAffinity×
01Mr. Bean (animated TV series)Movies & TV8.86×
02Vegetable GardeningFood & Beverages8.85×
03Urban horticultureHome & Garden7.05×
04GreenhouseHome & Garden5.98×
05Succulent plantHome & Garden5.73×
06Plant nurseryHome & Garden5.15×
07HouseplantHome & Garden5.11×
08Flower bouquetHome & Garden4.91×
09Floral designHome & Garden4.59×
10Flower gardenHome & Garden3.54×
11Landscape designBusiness & Career3.45×
12Ornamental plantHome & Garden3.23×
13Flowering plantHome & Garden2.91×
141080iTechnology & Electronics2.02×
15LandscapingHome & Garden1.96×
16LawnHome & Garden1.88×
17IKEAHome & Garden1.59×
18Harry PotterMovies & TV1.55×
19Kohl'sShopping1.52×
20PlantHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bonsai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bonsai audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.78×
SustainabilityBALANCE1.48×
MindfulnessBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bonsai audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
Social Media UsageJOY0.80×
Need for SecurityCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bonsai have in United States?

Bonsai has an estimated audience of 10,672,961 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bonsai fans?

55.0% of Bonsai fans are female, 45.0% are male, with an average age of 41.0 years.

03

Which brands do Bonsai fans like most?

Bonsai fans show strongest brand affinity for Succulent plant (5.73×), Vegetable Gardening (8.85×), and Houseplant (5.11×) over the country average.

04

Where do Bonsai fans live in United States?

Bonsai fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Bonsai fans also like?

Beyond Bonsai itself, the audience over-indexes on Vegetable Gardening (8.85×), Houseplant (5.11×), Plant nursery (5.15×), and Greenhouse (5.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Bonsai audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bonsai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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