Bonsai Audience in United States

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Bonsai has an estimated audience of 10,672,961 people in United States. 55.0% are female, 45.0% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Succulent plant, Vegetable Gardening, Houseplant, Plant nursery, Greenhouse.

The average Bonsai fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Succulent plant, Vegetable Gardening, Houseplant, with strongest over-indexing on Succulent plant (5.73× the country average). Demographically, the Bonsai audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bonsai fans

Demographic split for Bonsai audience in United States
MetricValue
Female55.0%
Male45.0%
Average age41.0
Estimated audience size10,672,961

Audience persona

The typical Bonsai fan in United States is balanced, around 41.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Succulent plant.

Top regions in United States

Top regions ranked by reach for Bonsai in United States
RegionReachAffinity
California1,528,2891.3×
Texas1,070,1711.17×
Florida1,011,2411.4×
New York849,9251.43×
North Carolina313,6330.98×
Illinois306,6780.86×
Georgia288,4900.88×
Pennsylvania285,1480.79×
Ohio281,6590.86×
Washington274,9781.28×
New Jersey256,0770.94×
Virginia250,6920.96×
Massachusetts224,4171.07×
Mississippi218,8432.49×
Michigan215,2750.77×
Colorado201,3911.2×
Arizona178,7170.82×
Utah178,5861.87×
Oregon169,3081.38×
Maryland167,0960.91×
Tennessee159,4380.74×
Indiana157,1170.81×
Missouri131,5020.76×
Connecticut128,0751.2×
Minnesota124,9450.82×
Wisconsin115,1270.72×
South Carolina113,4710.71×
Alabama107,2970.72×
Louisiana105,8590.77×
Kentucky95,6600.71×
Nevada83,3770.81×
Oklahoma82,9160.7×
Kansas64,2710.76×
Arkansas62,4550.71×
Iowa59,6470.68×
New Hampshire57,0761.36×
Wyoming55,5313.51×
Hawaii47,6191.04×
New Mexico42,4500.79×
Idaho42,3570.79×
Washington, District of Columbia41,2551.29×
Rhode Island39,2251.15×
Nebraska39,0220.73×
West Virginia30,7350.62×
Montana29,1800.99×
Maine29,0290.76×
Delaware17,6750.6×
Vermont14,5290.78×
Alaska13,3890.59×
South Dakota12,4580.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bonsai audience
BrandAffinityCategory
Succulent plant5.73×Home & Garden
Vegetable Gardening8.85×Food & Beverages
Houseplant5.11×Home & Garden
Plant nursery5.15×Home & Garden
Greenhouse5.98×Home & Garden
Landscape design3.45×Business & Career
Urban horticulture7.05×Home & Garden
Flower bouquet4.91×Home & Garden
Flowering plant2.91×Home & Garden
Ornamental plant3.23×Home & Garden
Flower garden3.54×Home & Garden
Yahoo!奇摩名人娛樂1.91×Internet & Social Media
Harry Potter1.55×Movies & TV
Mr. Bean (animated TV series)8.86×Movies & TV
1080i2.02×Technology & Electronics
Kohl's1.52×Shopping
Yahoo!ショッピング1.82×
Floral design4.59×Home & Garden
Plant1.51×Home & Garden
Landscaping1.96×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bonsai audience
TraitClusterScore
Urban LifestyleOPEN4.57
SustainabilityBALANCE1.83
Design AffinityPREMIUM1.77
Pet OwnershipJOY1.61
Community OrientationOPEN1.57
DIY MentalityTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Bonsai
CountryShare
United States20.1%
Japan8.5%
Italy5.8%

See Bonsai audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bonsai have in United States?

Bonsai has an estimated audience of 10,672,961 people in United States, concentrated in California and Texas.

What is the gender split and age of Bonsai fans?

55.0% of Bonsai fans are female, 45.0% are male, with an average age of 41.0 years.

Which brands do Bonsai fans like most?

Bonsai fans show strongest brand affinity for Succulent plant (5.73×), Vegetable Gardening (8.85×), and Houseplant (5.11×) over the country average.

Where do Bonsai fans live in United States?

Bonsai fans in United States are most concentrated in California (reach 1,528,289), Texas (reach 1,070,171), and Florida (reach 1,011,241). These three regions account for the largest share of the active audience.

What other brands do Bonsai fans also like?

Beyond Bonsai itself, the audience over-indexes on Vegetable Gardening (8.85×), Houseplant (5.11×), Plant nursery (5.15×), and Greenhouse (5.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bonsai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.