Urban horticulture Audience in United States
Urban horticulture has an estimated audience of 5,903,538 people in United States. 65.9% are female, 34.1% are male, average age 41.7. Top regions: Tennessee, Washington, Georgia. Top brand affinities: Historic site, Vocal harmony, Fairy godmother, Governor of Michigan, Mathcore.
The average Urban horticulture fan in United States is 41.7 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Washington, Georgia. Top brand affinities include Historic site, Vocal harmony, Fairy godmother, with strongest over-indexing on Historic site (16.51× the country average). Demographically, the Urban horticulture audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 33 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Urban horticulture fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 41.7 |
| Estimated audience size | 5,903,538 |
Audience persona
The typical Urban horticulture fan in United States is more female, around 41.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Tennessee | 862,803 | 7.29× |
| Washington | 491,156 | 4.15× |
| Georgia | 156,997 | 0.86× |
| Mississippi | 86,390 | 1.78× |
| Florida | 84,433 | 0.21× |
| Louisiana | 76,812 | 1.01× |
| Arkansas | 76,748 | 1.58× |
| Oklahoma | 75,056 | 1.14× |
| Kentucky | 73,867 | 1× |
| Alabama | 71,500 | 0.87× |
| New York | 71,453 | 0.22× |
| California | 67,922 | 0.1× |
| South Carolina | 67,629 | 0.76× |
| Indiana | 65,893 | 0.61× |
| Missouri | 63,815 | 0.67× |
| Texas | 62,961 | 0.12× |
| North Carolina | 61,270 | 0.34× |
| Ohio | 61,021 | 0.34× |
| Michigan | 60,746 | 0.39× |
| Wisconsin | 60,423 | 0.68× |
| Arizona | 58,189 | 0.48× |
| Pennsylvania | 57,933 | 0.29× |
| Connecticut | 57,456 | 0.97× |
| Nevada | 57,057 | 1× |
| Oregon | 56,329 | 0.83× |
| Virginia | 55,631 | 0.39× |
| Maryland | 55,351 | 0.55× |
| New Jersey | 55,217 | 0.37× |
| Illinois | 54,338 | 0.28× |
| Minnesota | 53,985 | 0.64× |
| Massachusetts | 53,431 | 0.46× |
| Colorado | 52,013 | 0.56× |
| Washington, District of Columbia | 36,691 | 2.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 16.51× | Arts & Culture |
| Vocal harmony | 13.01× | Music & Radio |
| Fairy godmother | 20.49× | Literature |
| Governor of Michigan | 13.46× | Politics & Society |
| Mathcore | 14.19× | Music & Radio |
| Goop | 9.07× | Internet & Social Media |
| Hibachi | 12.46× | Food & Beverages |
| Hipster | 15.22× | Politics & Society |
| headspace | 12.86× | Health |
| Grinch | 5.5× | Movies & TV |
| Cherish (group) | 13.94× | Music & Radio |
| edureka | 44.12× | Business & Career |
| Guitarist (magazine) | 13.62× | Music & Radio |
| Google Home | 6.97× | Technology & Electronics |
| TV Fanatic | 11.19× | Movies & TV |
| Wok | 6.83× | Food & Beverages |
| The Historian | 16.28× | Literature |
| Hang Seng Index | 12.79× | Business & Career |
| JDSU | 2.85× | Business & Career |
| Kikar HaShabbat | 15.21× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.99 |
| DIY Mentality | THRILL | 2.64 |
| Luxury Orientation | PREMIUM | 1.86 |
| Pet Ownership | JOY | 1.77 |
| Quality Awareness | PREMIUM | 1.77 |
| Design Affinity | PREMIUM | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Italy | 16.1% |
| Germany | 11.2% |
See Urban horticulture audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Urban horticulture have in United States?
Urban horticulture has an estimated audience of 5,903,538 people in United States, concentrated in Tennessee and Washington.
What is the gender split and age of Urban horticulture fans?
65.9% of Urban horticulture fans are female, 34.1% are male, with an average age of 41.7 years.
Which brands do Urban horticulture fans like most?
Urban horticulture fans show strongest brand affinity for Historic site (16.51×), Vocal harmony (13.01×), and Fairy godmother (20.49×) over the country average.
Where do Urban horticulture fans live in United States?
Urban horticulture fans in United States are most concentrated in Tennessee (reach 862,803), Washington (reach 491,156), and Georgia (reach 156,997). These three regions account for the largest share of the active audience.
What other brands do Urban horticulture fans also like?
Beyond Urban horticulture itself, the audience over-indexes on Vocal harmony (13.01×), Fairy godmother (20.49×), Governor of Michigan (13.46×), and Mathcore (14.19×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Urban horticulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.