Rascasse Audience Intelligence

Urban horticulture Audience in United States

A data profile of the people who buy, follow and care about Urban horticulture in United States — modelled from more than twelve digital signal sources. Urban horticulture has an estimated audience of 5,903,538 people in United States.

#3385among Topic in United States#407in Home & Garden

The average Urban horticulture fan in United States is 41.7 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, California, Texas.

Top brand affinities include Hardware store, Garden furniture, IKEA, with strongest over-indexing on Hardware store (6.03× the country average).

Demographically, the Urban horticulture audience skews more female with an average age of 41.7, and over-indexes on personality traits such as DIY Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Urban horticulture fan in United States is more female, around 41.7 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urban horticulture profile in United States.

Audience size
5.9M
in United States
Gender
65.9%♀
34.1% male
Age
41.7
average years
Country rank
#5778
Topic in United States
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Urban horticulture fans

65.9% are female, 34.1% are male, average age 41.7.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Urban horticulture audience in United States
MetricValue
Female65.9%
Male34.1%
Average age41.7
Estimated audience size5,903,538
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Urban horticulture audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Urban horticulture audience comes from United States.

Worldwide audience distribution share by country for Urban horticulture
CountryShare
United States23.4%
Italy16.1%
Germany11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urban horticulture audience in United States is strongest.

Fig. 05

Top regions by affinity

Urban horticulture fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~600K4.70×
02Washington~400K3.01×
03Washington, District of Columbia~20K1.13×
04Idaho~30K1.11×
05Mississippi~50K1.09×
06Hawaii~30K1.09×
07Arkansas~50K1.06×
08Oregon~70K1.05×
09Oklahoma~70K1.05×
10New Mexico~30K1.03×
11Montana~20K1.03×
12Iowa~50K1.02×
13Rhode Island~20K1.02×
14Vermont~10K1.02×
15Kentucky~70K1.01×
16Nevada~60K1.01×
17Louisiana~80K1.00×
18Utah~50K1.00×
19New Hampshire~20K1.00×
20Delaware~20K1.00×
21South Dakota~10K1.00×
22Alaska~10K1.00×
23North Dakota~10K1.00×
24Kansas~50K0.99×
25Nebraska~30K0.99×
26Maine~20K0.99×
27Indiana~100K0.98×
28Connecticut~60K0.98×
29Alabama~80K0.97×
30South Carolina~90K0.96×
31Missouri~90K0.95×
32Colorado~90K0.95×
33Wisconsin~80K0.95×
34Minnesota~80K0.95×
35Georgia~200K0.94×
36Arizona~100K0.93×
37Maryland~90K0.93×
38Massachusetts~100K0.92×
39Michigan~100K0.91×
40Virginia~100K0.91×
41Ohio~200K0.90×
42North Carolina~200K0.90×
43New Jersey~100K0.90×
44Pennsylvania~200K0.89×
45Illinois~200K0.88×
46Florida~300K0.84×
47New York~300K0.84×
48Texas~400K0.83×
49California~500K0.82×
50Wyoming0.00×
Fig. 06

Affinity by region

Affinity by region — Urban horticulture, United States
0.82×1.00×4.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urban horticulture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urban horticulture audience
#·InterestCategoryAffinity×
01Play-DohKids & Family13.13×
02HandymanHome & Garden10.20×
03Garden centreHome & Garden9.05×
04Urban agricultureBusiness & Career8.64×
05BonsaiHome & Garden7.05×
06Garden furnitureHome & Garden6.92×
07Hardware storeHome & Garden6.03×
08Modern architectureArts & Culture5.10×
09Renewable energyBusiness & Career4.24×
10Weather forecastingHome & Garden4.18×
11Property finderHome & Garden3.49×
12IKEAHome & Garden3.47×
13KitchenwareHome & Garden3.17×
14ApartmentBusiness & Career3.13×
15GardeningHome & Garden2.61×
16Home AppliancesHome & Garden2.60×
17NordstromShopping2.19×
18Home improvementHome & Garden2.18×
19PinterestInternet & Social Media2.14×
20CookingFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urban horticulture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urban horticulture audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.96×
IndulgenceJOY2.64×
Urban LifestyleOPEN2.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urban horticulture audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
TraditionCONSERVATISM0.78×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Urban horticulture have in United States?

Urban horticulture has an estimated audience of 5,903,538 people in United States, concentrated in Tennessee and California.

02

What is the gender split and age of Urban horticulture fans?

65.9% of Urban horticulture fans are female, 34.1% are male, with an average age of 41.7 years.

03

Which brands do Urban horticulture fans like most?

Urban horticulture fans show strongest brand affinity for Hardware store (6.03×), Garden furniture (6.92×), and IKEA (3.47×) over the country average.

04

Where do Urban horticulture fans live in United States?

Urban horticulture fans in United States are most concentrated in Tennessee (reach ~600K), California (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Urban horticulture fans also like?

Beyond Urban horticulture itself, the audience over-indexes on Garden furniture (6.92×), IKEA (3.47×), Garden centre (9.05×), and Apartment (3.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Urban horticulture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban horticulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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