Play-Doh Audience in United States

Play-Doh logo

Play-Doh has an estimated audience of 1,751,248 people in United States. 70.2% are female, 29.8% are male, average age 33.6. Top regions: California, Texas, New York. Top brand affinities: Infant clothing, Infant bodysuit, Lego, Baby toys, Baby food.

The average Play-Doh fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Infant clothing, Infant bodysuit, Lego, with strongest over-indexing on Infant clothing (10.1× the country average). Demographically, the Play-Doh audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Play-Doh fans

Demographic split for Play-Doh audience in United States
MetricValue
Female70.2%
Male29.8%
Average age33.6
Estimated audience size1,751,248

Audience persona

The typical Play-Doh fan in United States is more female, around 33.6 years old, with strong Family Orientation tendencies and a notable affinity for Infant clothing.

Top regions in United States

Top regions ranked by reach for Play-Doh in United States
RegionReachAffinity
California219,4581.14×
Texas193,0031.28×
New York118,3051.21×
Florida116,8210.99×
Illinois67,9981.17×
Pennsylvania67,6881.15×
Ohio59,2881.1×
Georgia57,3651.06×
North Carolina56,8921.08×
New Jersey55,8561.25×
Michigan52,1101.14×
Virginia43,4451.02×
Massachusetts39,0991.13×
Indiana36,8731.15×
Tennessee34,5560.98×
Washington34,1580.97×
Arizona32,2040.9×
Maryland30,6331.02×
Missouri30,1381.07×
Louisiana28,9541.28×
Wisconsin27,9781.06×
South Carolina26,2411×
Minnesota25,7941.03×
Alabama24,7981.01×
Kentucky24,6421.12×
Colorado21,8770.79×
Oklahoma20,7691.07×
Connecticut18,9551.08×
Oregon17,5100.87×
Iowa15,9401.1×
Arkansas15,7391.09×
Utah15,2700.97×
Nevada15,0870.89×
Kansas14,9071.08×
Mississippi14,2900.99×
Idaho11,2791.28×
Nebraska9,1821.05×
West Virginia7,8720.97×
New Mexico7,8140.89×
New Hampshire6,1430.89×
Hawaii5,7260.76×
Rhode Island5,4610.98×
Maine5,4050.86×
Delaware4,1870.87×
South Dakota3,5020.87×
Washington, District of Columbia3,3620.64×
Montana3,2430.67×
North Dakota3,1170.87×
Vermont2,8140.92×
Alaska2,4730.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Play-Doh audience
BrandAffinityCategory
Infant clothing10.1×Kids & Family
Infant bodysuit12.92×Kids & Family
Lego10.51×Kids & Family
Baby toys22.22×Kids & Family
Baby food9.92×Kids & Family
Child development9.08×Business & Career
Babywearing12.16×Kids & Family
Office Depot8.41×Shopping
Diaper bag7.49×Kids & Family
Landscape design6.87×Business & Career
Board games6.67×Games
Urban horticulture13.13×Home & Garden
OfficeMax14.24×Business & Career
Child safety seat11.04×Kids & Family
Toy block23.64×
Vegetable Gardening11.21×Food & Beverages
Infant bed9.8×Home & Garden
Cloth diaper10.73×Kids & Family
Alpine skiing6.79×Sports
Mothercare10.44×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Play-Doh audience
TraitClusterScore
Family OrientationCONSERVATISM1.91
ExtroversionTHRILL1.48
IndulgenceJOY1.31
Convenience OrientationPREMIUM1.27
DIY MentalityTHRILL1.23
Price SensitivityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Play-Doh
CountryShare
United States22.3%
United Kingdom6.6%
India6.3%

See Play-Doh audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Play-Doh have in United States?

Play-Doh has an estimated audience of 1,751,248 people in United States, concentrated in California and Texas.

What is the gender split and age of Play-Doh fans?

70.2% of Play-Doh fans are female, 29.8% are male, with an average age of 33.6 years.

Which brands do Play-Doh fans like most?

Play-Doh fans show strongest brand affinity for Infant clothing (10.1×), Infant bodysuit (12.92×), and Lego (10.51×) over the country average.

Where do Play-Doh fans live in United States?

Play-Doh fans in United States are most concentrated in California (reach 219,458), Texas (reach 193,003), and New York (reach 118,305). These three regions account for the largest share of the active audience.

What other brands do Play-Doh fans also like?

Beyond Play-Doh itself, the audience over-indexes on Infant bodysuit (12.92×), Lego (10.51×), Baby toys (22.22×), and Baby food (9.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Play-Doh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.