Vegetable Gardening Audience in United States

Vegetable Gardening logo

Vegetable Gardening has an estimated audience of 7,044,720 people in United States. 61.3% are female, 38.7% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: Harry Potter, Macy's, Tree, Aldi, 1080i.

The average Vegetable Gardening fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Harry Potter, Macy's, Tree, with strongest over-indexing on Harry Potter (1.72× the country average). Demographically, the Vegetable Gardening audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Vegetable Gardening fans

Demographic split for Vegetable Gardening audience in United States
MetricValue
Female61.3%
Male38.7%
Average age39.5
Estimated audience size7,044,720

Audience persona

The typical Vegetable Gardening fan in United States is more female, around 39.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Vegetable Gardening in United States
RegionReachAffinity
California536,2780.69×
Texas429,1100.71×
New York337,1060.86×
Florida314,3210.66×
Pennsylvania241,3851.02×
Ohio234,7381.08×
Illinois228,4800.97×
North Carolina213,4701.01×
Michigan206,4271.12×
Georgia190,8560.88×
Virginia179,2201.04×
Tennessee163,2001.15×
Indiana157,8731.23×
Missouri143,7571.27×
Washington141,8941×
New Jersey140,7300.79×
Minnesota129,6021.28×
Wisconsin129,4831.22×
Massachusetts122,6620.88×
Maryland119,9360.99×
Kentucky102,2381.16×
South Carolina100,0600.94×
Alabama99,9861.02×
Colorado95,8210.86×
Oregon93,8261.16×
Oklahoma86,6901.11×
Louisiana81,7520.9×
Arizona81,6500.57×
Connecticut80,0721.13×
Iowa77,9031.34×
Arkansas73,9921.27×
Utah69,2151.1×
Kansas66,3391.19×
Mississippi65,9711.14×
Idaho44,9491.27×
Nebraska44,2171.25×
West Virginia34,0391.04×
Nevada32,6780.48×
Maine30,0431.19×
New Hampshire27,7661×
New Mexico24,5880.7×
South Dakota21,9211.35×
Montana20,7281.06×
Hawaii19,8180.65×
Rhode Island18,4160.82×
North Dakota18,2131.26×
Vermont15,4491.25×
Delaware15,0370.77×
Washington, District of Columbia12,7830.6×
Alaska9,8510.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vegetable Gardening audience
BrandAffinityCategory
Harry Potter1.72×Movies & TV
Macy's1.56×Shopping
Tree1.91×Home & Garden
Aldi1.62×Shopping
1080i1.88×Technology & Electronics
Yahoo!奇摩名人娛樂1.71×Internet & Social Media
Kroger1.6×Food & Beverages
Wig1.68×Beauty & Wellness
Solar energy1.84×Home & Garden
Real Madrid C.F.1.61×Sports
Power tool1.8×Home & Garden
HomeGoods1.84×Home & Garden
ULTA Beauty1.63×Beauty & Wellness
Hair Extensions1.86×Beauty & Wellness
Barbie1.81×Movies & TV
Spirit Halloween1.81×Kids & Family
Twitch1.64×Games
Flowering plant1.63×Home & Garden
Pottery Barn1.6×Home & Garden
Dog collar1.66×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vegetable Gardening audience
TraitClusterScore
Urban LifestyleOPEN2.81
DIY MentalityTHRILL1.71
Family OrientationCONSERVATISM1.53
Design AffinityPREMIUM1.52
IndulgenceJOY1.45
SustainabilityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Vegetable Gardening
CountryShare
United States31.9%
United Kingdom11.3%
Germany10.6%

See Vegetable Gardening audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Vegetable Gardening have in United States?

Vegetable Gardening has an estimated audience of 7,044,720 people in United States, concentrated in California and Texas.

What is the gender split and age of Vegetable Gardening fans?

61.3% of Vegetable Gardening fans are female, 38.7% are male, with an average age of 39.5 years.

Which brands do Vegetable Gardening fans like most?

Vegetable Gardening fans show strongest brand affinity for Harry Potter (1.72×), Macy's (1.56×), and Tree (1.91×) over the country average.

Where do Vegetable Gardening fans live in United States?

Vegetable Gardening fans in United States are most concentrated in California (reach 536,278), Texas (reach 429,110), and New York (reach 337,106). These three regions account for the largest share of the active audience.

What other brands do Vegetable Gardening fans also like?

Beyond Vegetable Gardening itself, the audience over-indexes on Macy's (1.56×), Tree (1.91×), Aldi (1.62×), and 1080i (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vegetable Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.