Rascasse Audience Intelligence

Vegetable Gardening Audience in United States

A data profile of the people who buy, follow and care about Vegetable Gardening in United States — modelled from more than twelve digital signal sources. Vegetable Gardening has an estimated audience of 7,044,720 people in United States.

#3010among Topic in United States#366in Food & Beverages

The average Vegetable Gardening fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Harry Potter, Macy's, Tree, with strongest over-indexing on Harry Potter (1.72× the country average).

Demographically, the Vegetable Gardening audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Mindfulness, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vegetable Gardening fan in United States is more female, around 39.5 years old, with strong Mindfulness tendencies and a notable affinity for Harry Potter.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vegetable Gardening profile in United States.

Audience size
7M
in United States
Gender
61.3%♀
38.7% male
Age
39.5
average years
Country rank
#4986
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vegetable Gardening fans

61.3% are female, 38.7% are male, average age 39.5.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Vegetable Gardening audience in United States
MetricValue
Female61.3%
Male38.7%
Average age39.5
Estimated audience size7,044,720
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Vegetable Gardening audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Vegetable Gardening audience comes from United States.

Worldwide audience distribution share by country for Vegetable Gardening
CountryShare
United States31.9%
United Kingdom11.3%
Germany10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vegetable Gardening audience in United States is strongest.

Fig. 05

Top regions by affinity

Vegetable Gardening fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~70K1.29×
02South Dakota~20K1.29×
03Nebraska~40K1.25×
04Wisconsin~100K1.23×
05Minnesota~100K1.23×
06Idaho~40K1.19×
07Indiana~200K1.18×
08Missouri~100K1.18×
09Arkansas~70K1.18×
10Maine~30K1.17×
11North Dakota~20K1.17×
12Vermont~10K1.14×
13Kentucky~100K1.12×
14Connecticut~80K1.11×
15Oregon~90K1.10×
16Kansas~60K1.10×
17Montana~20K1.10×
18West Virginia~40K1.08×
19Tennessee~200K1.07×
20Oklahoma~80K1.07×
21Mississippi~60K1.07×
22Michigan~200K1.06×
23Utah~70K1.05×
24New Hampshire~30K1.04×
25Ohio~200K1.02×
26Alabama~100K1.01×
27Pennsylvania~200K0.99×
28Washington~100K0.99×
29Illinois~200K0.98×
30Virginia~200K0.98×
31Maryland~100K0.96×
32North Carolina~200K0.94×
33South Carolina~100K0.94×
34Louisiana~80K0.93×
35Rhode Island~20K0.92×
36Massachusetts~100K0.91×
37Delaware~20K0.90×
38Alaska~10K0.89×
39Georgia~200K0.85×
40Hawaii~30K0.85×
41New York~300K0.84×
42New Jersey~200K0.84×
43Colorado~90K0.84×
44New Mexico~30K0.84×
45Washington, District of Columbia~20K0.79×
46Texas~400K0.71×
47California~500K0.67×
48Florida~300K0.67×
49Nevada~50K0.66×
50Arizona~90K0.63×
Fig. 06

Affinity by region

Affinity by region — Vegetable Gardening, United States
0.63×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vegetable Gardening audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vegetable Gardening audience
#·InterestCategoryAffinity×
01TreeHome & Garden1.91×
021080iTechnology & Electronics1.88×
03Hair ExtensionsBeauty & Wellness1.86×
04Solar energyHome & Garden1.84×
05HomeGoodsHome & Garden1.84×
06Spirit HalloweenKids & Family1.81×
07BarbieMovies & TV1.81×
08Power toolHome & Garden1.80×
09Harry PotterMovies & TV1.72×
10WigBeauty & Wellness1.68×
11Dog collarPets & Animals1.66×
12TwitchGames1.64×
13ULTA BeautyBeauty & Wellness1.63×
14Flowering plantHome & Garden1.63×
15PokémonGames1.63×
16AldiShopping1.62×
17Real Madrid C.F.Sports1.61×
18KrogerFood & Beverages1.60×
19Pottery BarnHome & Garden1.60×
20Macy'sShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vegetable Gardening audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vegetable Gardening audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.29×
Quality AwarenessPREMIUM1.27×
Design AffinityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vegetable Gardening audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.61×
IndividualismJOY0.76×
TraditionCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vegetable Gardening have in United States?

Vegetable Gardening has an estimated audience of 7,044,720 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vegetable Gardening fans?

61.3% of Vegetable Gardening fans are female, 38.7% are male, with an average age of 39.5 years.

03

Which brands do Vegetable Gardening fans like most?

Vegetable Gardening fans show strongest brand affinity for Harry Potter (1.72×), Macy's (1.56×), and Tree (1.91×) over the country average.

04

Where do Vegetable Gardening fans live in United States?

Vegetable Gardening fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Vegetable Gardening fans also like?

Beyond Vegetable Gardening itself, the audience over-indexes on Macy's (1.56×), Tree (1.91×), Aldi (1.62×), and 1080i (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Vegetable Gardening audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vegetable Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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