Vegetable Gardening Audience in Germany
Vegetable Gardening has an estimated audience of 2,348,231 people in Germany. 63.6% are female, 36.4% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Live events, Home repair, Health And Beauty, Handmade Crafts, Hugendubel.
The average Vegetable Gardening fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Live events, Home repair, Health And Beauty, with strongest over-indexing on Live events (2.97× the country average). Demographically, the Vegetable Gardening audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Vegetable Gardening fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 39.6 |
| Estimated audience size | 2,348,231 |
Audience persona
The typical Vegetable Gardening fan in Germany is more female, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for Live events.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 169,871 | 0.33× |
| Bayern | 151,339 | 0.4× |
| Hessen | 136,819 | 0.76× |
| Baden-Württemberg | 120,336 | 0.38× |
| Berlin | 102,110 | 0.97× |
| Niedersachsen | 80,794 | 0.35× |
| Thüringen | 77,328 | 1.29× |
| Rheinland-Pfalz | 71,850 | 0.61× |
| Sachsen-Anhalt | 71,687 | 1.18× |
| Saarland | 67,154 | 2.33× |
| Brandenburg | 66,442 | 0.91× |
| Mecklenburg-Vorpommern | 66,051 | 1.47× |
| Bremen | 61,507 | 3.06× |
| Sachsen | 59,678 | 0.52× |
| Schleswig-Holstein | 58,740 | 0.7× |
| Hamburg | 38,653 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Live events | 2.97× | Music & Radio |
| Home repair | 4.46× | Home & Garden |
| Health And Beauty | 5.55× | Beauty & Wellness |
| Handmade Crafts | 4.85× | Kids & Family |
| Hugendubel | 4.27× | Shopping |
| Diaper bag | 5.13× | Kids & Family |
| Ethical consumerism | 4.21× | Shopping |
| Gala | 2.2× | News |
| Cottage | 4.06× | Travel & Leisure |
| DIY Projects | 4.19× | Home & Garden |
| Healthy food | 3.75× | Health |
| Houseplant | 3.62× | Home & Garden |
| Garden furniture | 3.79× | Home & Garden |
| Home construction | 2.68× | Home & Garden |
| Bedroom furniture | 4.1× | Home & Garden |
| Baby powder | 4.79× | Kids & Family |
| Handmade | 3.48× | Home & Garden |
| Gardener | 3.06× | Home & Garden |
| Dog walking | 2.69× | Pets & Animals |
| Dog harness | 3.13× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.12 |
| DIY Mentality | THRILL | 2.84 |
| Creativity | OPEN | 1.68 |
| Urban Lifestyle | OPEN | 1.67 |
| Design Affinity | PREMIUM | 1.66 |
| Sports Activity | POWER | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| United Kingdom | 11.3% |
| Germany | 10.6% |
See Vegetable Gardening audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vegetable Gardening have in Germany?
Vegetable Gardening has an estimated audience of 2,348,231 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vegetable Gardening fans?
63.6% of Vegetable Gardening fans are female, 36.4% are male, with an average age of 39.6 years.
Which brands do Vegetable Gardening fans like most?
Vegetable Gardening fans show strongest brand affinity for Live events (2.97×), Home repair (4.46×), and Health And Beauty (5.55×) over the country average.
Where do Vegetable Gardening fans live in Germany?
Vegetable Gardening fans in Germany are most concentrated in Nordrhein-Westfalen (reach 169,871), Bayern (reach 151,339), and Hessen (reach 136,819). These three regions account for the largest share of the active audience.
What other brands do Vegetable Gardening fans also like?
Beyond Vegetable Gardening itself, the audience over-indexes on Home repair (4.46×), Health And Beauty (5.55×), Handmade Crafts (4.85×), and Hugendubel (4.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vegetable Gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.