Home construction Audience in Germany
Home construction has an estimated audience of 9,832,482 people in Germany. 52.5% are female, 47.5% are male, average age 38.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: JACK & JONES, First-time buyer, Renovation, Modern architecture, Livemusic.
The average Home construction fan in Germany is 38.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include JACK & JONES, First-time buyer, Renovation, with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the Home construction audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Home construction fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 38.9 |
| Estimated audience size | 9,832,482 |
Audience persona
The typical Home construction fan in Germany is balanced, around 38.9 years old, with strong DIY Mentality tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,752,024 | 1.11× |
| Nordrhein-Westfalen | 1,629,109 | 0.76× |
| Baden-Württemberg | 1,447,268 | 1.08× |
| Niedersachsen | 1,112,035 | 1.16× |
| Hessen | 666,352 | 0.89× |
| Rheinland-Pfalz | 618,758 | 1.26× |
| Sachsen | 453,239 | 0.94× |
| Brandenburg | 441,950 | 1.45× |
| Berlin | 417,417 | 0.95× |
| Schleswig-Holstein | 411,854 | 1.17× |
| Sachsen-Anhalt | 248,202 | 0.97× |
| Thüringen | 230,832 | 0.92× |
| Mecklenburg-Vorpommern | 196,388 | 1.05× |
| Hamburg | 168,845 | 0.76× |
| Saarland | 100,336 | 0.83× |
| Bremen | 59,537 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| First-time buyer | 8.67× | Shopping |
| Renovation | 5.19× | Home & Garden |
| Modern architecture | 5.74× | Arts & Culture |
| Livemusic | 5× | Music & Radio |
| Property finder | 5.78× | Home & Garden |
| Do it yourself (DIY) | 3.28× | Home & Garden |
| Natural foods | 5.09× | Food & Beverages |
| Luxury real estate | 4.74× | Business & Career |
| Tagesschau | 2.14× | Movies & TV |
| ICloud | 4.72× | Technology & Electronics |
| Mattress | 4.78× | Home & Garden |
| Home improvement | 2.2× | Home & Garden |
| Real estate investing | 6.35× | Business & Career |
| Mortgage loans | 5.61× | Business & Career |
| Christmas decoration | 5.63× | Home & Garden |
| Sports betting | 5.9× | Games |
| Transfermarkt | 2.48× | Sports |
| Ryanair | 2.27× | Travel & Leisure |
| Car wash | 4.7× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.29 |
| Design Affinity | PREMIUM | 2.37 |
| Luxury Orientation | PREMIUM | 1.86 |
| Sports Activity | POWER | 1.77 |
| Sustainability | BALANCE | 1.7 |
| Quality Awareness | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 10.9% |
| China | 5.8% |
See Home construction audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Home construction have in Germany?
Home construction has an estimated audience of 9,832,482 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Home construction fans?
52.5% of Home construction fans are female, 47.5% are male, with an average age of 38.9 years.
Which brands do Home construction fans like most?
Home construction fans show strongest brand affinity for JACK & JONES (75.56×), First-time buyer (8.67×), and Renovation (5.19×) over the country average.
Where do Home construction fans live in Germany?
Home construction fans in Germany are most concentrated in Bayern (reach 1,752,024), Nordrhein-Westfalen (reach 1,629,109), and Baden-Württemberg (reach 1,447,268). These three regions account for the largest share of the active audience.
What other brands do Home construction fans also like?
Beyond Home construction itself, the audience over-indexes on First-time buyer (8.67×), Renovation (5.19×), Modern architecture (5.74×), and Livemusic (5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.