A data profile of the people who buy, follow and care about Home construction in Canada — modelled from more than twelve digital signal sources. Home construction has an estimated audience of 5,551,552 people in Canada.
The average Home construction fan in Canada is 41.2 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Renovation, First-time buyer, Single-family detached home, with strongest over-indexing on Renovation (3.36× the country average).
Demographically, the Home construction audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Home construction fan in Canada is more male, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Renovation.
The key figures that characterise the Home construction profile in Canada.
43.9% are female, 56.1% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 41.2 |
| Estimated audience size | 5,551,552 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Home construction audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 10.9% |
| China | 5.8% |
Where the Home construction audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Prince Edward Island | ~30K | 1.20× | |
| 02 | British Columbia | ~1M | 1.16× | |
| 03 | Manitoba | ~200K | 1.11× | |
| 04 | Newfoundland and Labrador | ~90K | 1.01× | |
| 05 | New Brunswick | ~100K | 0.98× | |
| 06 | Saskatchewan | ~200K | 0.95× | |
| 07 | Nova Scotia | ~200K | 0.95× | |
| 08 | Ontario | ~2M | 0.92× | |
| 09 | Alberta | ~600K | 0.89× | |
| 10 | Quebec | ~1M | 0.77× |
The strongest cross-interests of the Home construction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 5.19× | ||
| 02 | Christmas decoration | Home & Garden | 4.35× | ||
| 03 | Terraced house | Home & Garden | 4.10× | ||
| 04 | Family car | Cars & Mobility | 4.03× | ||
| 05 | Home automation | Technology & Electronics | 3.62× | ||
| 06 | First-time buyer | Shopping | 3.39× | ||
| 07 | Renovation | Home & Garden | 3.36× | ||
| 08 | Luxury real estate | Business & Career | 3.36× | ||
| 09 | Chicago Bulls | Sports | 3.12× | ||
| 10 | Real estate investing | Business & Career | 3.11× | ||
| 11 | First class travel | Travel & Leisure | 3.04× | ||
| 12 | Sustainable energy | Home & Garden | 2.72× | ||
| 13 | Luxury Lifestyle | Shopping | 2.61× | ||
| 14 | Kitchenware | Home & Garden | 2.55× | ||
| 15 | Bad Bunny | Music & Radio | 2.53× | ||
| 16 | Mortgage loans | Business & Career | 2.27× | ||
| 17 | Innovation | Business & Career | 2.06× | ||
| 18 | IKEA | Home & Garden | 1.79× | ||
| 19 | Airbnb | Travel & Leisure | 1.55× | ||
| 20 | Shopping malls | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.97× | |
| Family Orientation | CONSERVATISM | 2.86× | |
| Luxury Orientation | PREMIUM | 2.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.83× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Extroversion | THRILL | 0.95× |
Home construction has an estimated audience of 5,551,552 people in Canada, concentrated in Ontario and Quebec.
43.9% of Home construction fans are female, 56.1% are male, with an average age of 41.2 years.
Home construction fans show strongest brand affinity for Renovation (3.36×), First-time buyer (3.39×), and Single-family detached home (5.19×) over the country average.
Home construction fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~1M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Home construction itself, the audience over-indexes on First-time buyer (3.39×), Single-family detached home (5.19×), Luxury real estate (3.36×), and Mortgage loans (2.27×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Home construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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