Home construction Audience in Canada
Home construction has an estimated audience of 5,551,552 people in Canada. 43.9% are female, 56.1% are male, average age 41.2. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Renovation, First-time buyer, Single-family detached home, Luxury real estate, Mortgage loans.
The average Home construction fan in Canada is 41.2 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Renovation, First-time buyer, Single-family detached home, with strongest over-indexing on Renovation (3.36× the country average). Demographically, the Home construction audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Home construction fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 41.2 |
| Estimated audience size | 5,551,552 |
Audience persona
The typical Home construction fan in Canada is more male, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Renovation.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,145,905 | 0.92× |
| Quebec | 1,021,739 | 0.77× |
| British Columbia | 965,307 | 1.16× |
| Alberta | 613,317 | 0.89× |
| Manitoba | 230,230 | 1.11× |
| Saskatchewan | 167,400 | 0.95× |
| Nova Scotia | 157,708 | 0.95× |
| New Brunswick | 125,691 | 0.98× |
| Newfoundland and Labrador | 85,402 | 1.01× |
| Prince Edward Island | 32,701 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renovation | 3.36× | Home & Garden |
| First-time buyer | 3.39× | Shopping |
| Single-family detached home | 5.19× | Home & Garden |
| Luxury real estate | 3.36× | Business & Career |
| Mortgage loans | 2.27× | Business & Career |
| Terraced house | 4.1× | Home & Garden |
| First class travel | 3.04× | Travel & Leisure |
| Home automation | 3.62× | Technology & Electronics |
| Family car | 4.03× | Cars & Mobility |
| IKEA | 1.79× | Home & Garden |
| Christmas decoration | 4.35× | Home & Garden |
| 1.66× | Internet & Social Media | |
| Kitchenware | 2.55× | Home & Garden |
| Bad Bunny | 2.53× | Music & Radio |
| Airbnb | 1.55× | Travel & Leisure |
| Sustainable energy | 2.72× | Home & Garden |
| Innovation | 2.06× | Business & Career |
| Real estate investing | 3.11× | Business & Career |
| Shopping malls | 1.55× | Shopping |
| Chicago Bulls | 3.12× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.97 |
| Family Orientation | CONSERVATISM | 2.86 |
| Luxury Orientation | PREMIUM | 2.53 |
| Indulgence | JOY | 2.43 |
| Quality Awareness | PREMIUM | 2.35 |
| Convenience Orientation | PREMIUM | 1.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 10.9% |
| China | 5.8% |
See Home construction audiences in other countries
- Home construction — Germany
- Home construction — United States
- Home construction — United Kingdom
- Home construction — France
- Home construction — Italy
- Home construction — Spain
- Home construction — Brazil
- Home construction — Japan
- Home construction — South Korea
- Home construction — India
- Home construction — Mexico
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Home construction have in Canada?
Home construction has an estimated audience of 5,551,552 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Home construction fans?
43.9% of Home construction fans are female, 56.1% are male, with an average age of 41.2 years.
Which brands do Home construction fans like most?
Home construction fans show strongest brand affinity for Renovation (3.36×), First-time buyer (3.39×), and Single-family detached home (5.19×) over the country average.
Where do Home construction fans live in Canada?
Home construction fans in Canada are most concentrated in Ontario (reach 2,145,905), Quebec (reach 1,021,739), and British Columbia (reach 965,307). These three regions account for the largest share of the active audience.
What other brands do Home construction fans also like?
Beyond Home construction itself, the audience over-indexes on First-time buyer (3.39×), Single-family detached home (5.19×), Luxury real estate (3.36×), and Mortgage loans (2.27×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Home construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.