Mortgage loans Audience in Canada
Mortgage loans has an estimated audience of 6,464,760 people in Canada. 48.7% are female, 51.3% are male, average age 44.4. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Property finder, Mortgage calculator, Starter home, Home construction, Investment.
The average Mortgage loans fan in Canada is 44.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Property finder, Mortgage calculator, Starter home, with strongest over-indexing on Property finder (2.85× the country average). Demographically, the Mortgage loans audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Urban Lifestyle, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Mortgage loans fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 44.4 |
| Estimated audience size | 6,464,760 |
Audience persona
The typical Mortgage loans fan in Canada is balanced, around 44.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Property finder.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,646,088 | 1.72× |
| British Columbia | 1,237,013 | 1.28× |
| Alberta | 1,110,408 | 1.39× |
| Quebec | 546,256 | 0.35× |
| Manitoba | 227,138 | 0.94× |
| Saskatchewan | 214,650 | 1.05× |
| Nova Scotia | 163,154 | 0.85× |
| New Brunswick | 139,949 | 0.94× |
| Newfoundland and Labrador | 90,183 | 0.92× |
| Prince Edward Island | 25,178 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Property finder | 2.85× | Home & Garden |
| Mortgage calculator | 3.2× | Home & Garden |
| Starter home | 2.85× | Home & Garden |
| Home construction | 2.27× | Home & Garden |
| Investment | 1.65× | Business & Career |
| Scotiabank | 1.94× | Business & Career |
| Banking | 1.69× | Business & Career |
| Home equity loan | 4.72× | Business & Career |
| Home repair | 2.01× | Home & Garden |
| Home Appliances | 1.68× | Home & Garden |
| PlayNow.com | 1.81× | Games |
| Real property | 1.8× | Home & Garden |
| Rona | 1.57× | Home & Garden |
| Home Hardware | 1.51× | Home & Garden |
| Bathroom | 1.79× | Home & Garden |
| Financial services | 1.57× | Business & Career |
| Insurance | 1.6× | Business & Career |
| Refinancing | 3.79× | Business & Career |
| Townhouse | 2.56× | Home & Garden |
| Loan | 2.02× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.98 |
| Individualism | JOY | 1.82 |
| Early Adopter Mentality | POWER | 1.64 |
| Sports Activity | POWER | 1.55 |
| Career Orientation | POWER | 1.52 |
| Need for Security | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 6.1% |
| India | 3.5% |
See Mortgage loans audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Mortgage loans have in Canada?
Mortgage loans has an estimated audience of 6,464,760 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Mortgage loans fans?
48.7% of Mortgage loans fans are female, 51.3% are male, with an average age of 44.4 years.
Which brands do Mortgage loans fans like most?
Mortgage loans fans show strongest brand affinity for Property finder (2.85×), Mortgage calculator (3.2×), and Starter home (2.85×) over the country average.
Where do Mortgage loans fans live in Canada?
Mortgage loans fans in Canada are most concentrated in Ontario (reach 4,646,088), British Columbia (reach 1,237,013), and Alberta (reach 1,110,408). These three regions account for the largest share of the active audience.
What other brands do Mortgage loans fans also like?
Beyond Mortgage loans itself, the audience over-indexes on Mortgage calculator (3.2×), Starter home (2.85×), Home construction (2.27×), and Investment (1.65×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Mortgage loans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.