A data profile of the people who buy, follow and care about Mortgage loans in India — modelled from more than twelve digital signal sources. Mortgage loans has an estimated audience of 6,944,292 people in India.
The average Mortgage loans fan in India is 36.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Tamil Nadu.
Top brand affinities include Loan, Banking, Financial services, with strongest over-indexing on Loan (2.82× the country average).
Demographically, the Mortgage loans audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Need for Security, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Mortgage loans fan in India is more male, around 36.4 years old, with strong Need for Security tendencies and a notable affinity for Loan.
The key figures that characterise the Mortgage loans profile in India.
18.8% are female, 81.2% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 18.8% |
| Male | 81.2% |
| Average age | 36.4 |
| Estimated audience size | 6,944,292 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 31% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Mortgage loans audience comes from India.
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 6.1% |
| India | 3.5% |
Where the Mortgage loans audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~500K | 2.42× | |
| 02 | Telangana | ~200K | 2.40× | |
| 03 | Maharashtra | ~600K | 1.86× | |
| 04 | Tamil Nadu | ~300K | 1.83× | |
| 05 | Andhra Pradesh | ~100K | 1.73× | |
| 06 | Karnataka | ~300K | 1.63× | |
| 07 | Rajasthan | ~200K | 1.33× | |
| 08 | Chhattisgarh | ~50K | 1.17× | |
| 09 | West Bengal | ~200K | 1.13× | |
| 10 | Madhya Pradesh | ~100K | 1.12× | |
| 11 | Goa | ~7K | 1.03× | |
| 12 | Nagaland | ~5K | 0.96× | |
| 13 | Sikkim | ~3K | 0.96× | |
| 14 | Arunachal Pradesh | ~4K | 0.93× | |
| 15 | Mizoram | ~4K | 0.92× | |
| 16 | Meghalaya | ~7K | 0.91× | |
| 17 | Manipur | ~8K | 0.90× | |
| 18 | Odisha | ~70K | 0.89× | |
| 19 | Tripura | ~8K | 0.87× | |
| 20 | Assam | ~60K | 0.81× | |
| 21 | Bihar | ~100K | 0.77× | |
| 22 | Jharkhand | ~50K | 0.76× | |
| 23 | Haryana | ~60K | 0.72× | |
| 24 | Himachal Pradesh | ~20K | 0.72× | |
| 25 | Uttarakhand | ~20K | 0.69× | |
| 26 | Jammu and Kashmir | ~20K | 0.69× | |
| 27 | Kerala | ~70K | 0.65× | |
| 28 | Punjab (region) | ~60K | 0.65× | |
| 29 | Uttar Pradesh | ~200K | 0.51× |
The strongest cross-interests of the Mortgage loans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peer-to-peer lending | Business & Career | 4.16× | ||
| 02 | Badlapur | Movies & TV | 3.91× | ||
| 03 | Loan | Business & Career | 2.82× | ||
| 04 | Online banking | Business & Career | 2.10× | ||
| 05 | Union-Bank | Business & Career | 1.97× | ||
| 06 | Mutual fund | Business & Career | 1.88× | ||
| 07 | Canara Bank | Business & Career | 1.87× | ||
| 08 | Financial plan | Movies & TV | 1.84× | ||
| 09 | Retail banking | Business & Career | 1.83× | ||
| 10 | Insurance | Business & Career | 1.78× | ||
| 11 | Bank of India | Business & Career | 1.74× | ||
| 12 | Real estate development | Business & Career | 1.71× | ||
| 13 | Life insurance | Business & Career | 1.68× | ||
| 14 | Financial services | Business & Career | 1.63× | ||
| 15 | Return on investment | Business & Career | 1.59× | ||
| 16 | Ajit Pawar | Politics & Society | 1.58× | ||
| 17 | Option (finance) | Business & Career | 1.57× | ||
| 18 | Investment banking | Business & Career | 1.56× | ||
| 19 | Investment | Business & Career | 1.53× | ||
| 20 | Banking | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.31× | |
| Community Orientation | OPEN | 1.22× | |
| Family Orientation | CONSERVATISM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.56× | |
| Extroversion | THRILL | 0.57× | |
| Pet Ownership | JOY | 0.62× |
Mortgage loans has an estimated audience of 6,944,292 people in India, concentrated in Maharashtra and Gujarat.
18.8% of Mortgage loans fans are female, 81.2% are male, with an average age of 36.4 years.
Mortgage loans fans show strongest brand affinity for Loan (2.82×), Banking (1.51×), and Financial services (1.63×) over the country average.
Mortgage loans fans in India are most concentrated in Maharashtra (reach ~600K), Gujarat (reach ~500K), and Tamil Nadu (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mortgage loans itself, the audience over-indexes on Banking (1.51×), Financial services (1.63×), Mutual fund (1.88×), and Insurance (1.78×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mortgage loans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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