A data profile of the people who buy, follow and care about Mortgage loans in Netherlands — modelled from more than twelve digital signal sources. Mortgage loans has an estimated audience of 1,916,534 people in Netherlands.
The average Mortgage loans fan in Netherlands is 48.4 years old, balanced, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Efficient energy use, Sustainable energy, Solar panel, with strongest over-indexing on Efficient energy use (3.64× the country average).
Demographically, the Mortgage loans audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as Need for Security, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Mortgage loans fan in Netherlands is balanced, around 48.4 years old, with strong Need for Security tendencies and a notable affinity for Efficient energy use.
The key figures that characterise the Mortgage loans profile in Netherlands.
53.2% are female, 46.8% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 48.4 |
| Estimated audience size | 1,916,534 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 45% |
of the worldwide Mortgage loans audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 6.1% |
| India | 3.5% |
Where the Mortgage loans audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~400K | 1.27× | |
| 02 | Flevoland | ~60K | 1.18× | |
| 03 | Zeeland | ~40K | 1.04× | |
| 04 | Drenthe | ~60K | 1.02× | |
| 05 | Friesland | ~70K | 0.99× | |
| 06 | Groningen | ~60K | 0.98× | |
| 07 | Zuid-Holland | ~400K | 0.97× | |
| 08 | Limburg | ~100K | 0.96× | |
| 09 | North Brabant | ~300K | 0.95× | |
| 10 | Utrecht | ~100K | 0.95× | |
| 11 | Overijssel | ~100K | 0.95× | |
| 12 | Gelderland | ~200K | 0.92× |
The strongest cross-interests of the Mortgage loans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 4.41× | ||
| 02 | Sustainable energy | Home & Garden | 3.66× | ||
| 03 | Efficient energy use | Technology & Electronics | 3.64× | ||
| 04 | Pension | Business & Career | 3.41× | ||
| 05 | Green building | Home & Garden | 3.38× | ||
| 06 | Real property | Home & Garden | 3.31× | ||
| 07 | Solar power | Home & Garden | 3.14× | ||
| 08 | Solar panel | Home & Garden | 2.93× | ||
| 09 | Insurance | Business & Career | 2.88× | ||
| 10 | Cottage | Travel & Leisure | 2.62× | ||
| 11 | Renewable energy | Business & Career | 2.43× | ||
| 12 | Bedroom | Home & Garden | 2.41× | ||
| 13 | Living room | Home & Garden | 2.30× | ||
| 14 | Bathroom | Home & Garden | 2.11× | ||
| 15 | ABN AMRO | Business & Career | 1.96× | ||
| 16 | postcode loterij | Games | 1.88× | ||
| 17 | House | Home & Garden | 1.70× | ||
| 18 | De Gelderlander | News | 1.68× | ||
| 19 | Kwantum | Home & Garden | 1.57× | ||
| 20 | Rabobank | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.29× | |
| Design Affinity | PREMIUM | 1.29× | |
| Price Sensitivity | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.28× | |
| Healthy Lifestyle | BALANCE | 0.79× | |
| Social Media Usage | JOY | 0.89× |
Mortgage loans has an estimated audience of 1,916,534 people in Netherlands, concentrated in North Holland and Zuid-Holland.
53.2% of Mortgage loans fans are female, 46.8% are male, with an average age of 48.4 years.
Mortgage loans fans show strongest brand affinity for Efficient energy use (3.64×), Sustainable energy (3.66×), and Solar panel (2.93×) over the country average.
Mortgage loans fans in Netherlands are most concentrated in North Holland (reach ~400K), Zuid-Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mortgage loans itself, the audience over-indexes on Sustainable energy (3.66×), Solar panel (2.93×), ABN AMRO (1.96×), and Real property (3.31×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Mortgage loans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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