A data profile of the people who buy, follow and care about Insurance in Netherlands — modelled from more than twelve digital signal sources. Insurance has an estimated audience of 1,785,048 people in Netherlands.
The average Insurance fan in Netherlands is 45.7 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Google Maps, Rabobank, Aldi, with strongest over-indexing on Google Maps (1.83× the country average).
Demographically, the Insurance audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Insurance fan in Netherlands is balanced, around 45.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Maps.
The key figures that characterise the Insurance profile in Netherlands.
50.0% are female, 50.0% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 45.7 |
| Estimated audience size | 1,785,048 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Insurance audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
Where the Insurance audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~600K | 1.77× | |
| 02 | Utrecht | ~200K | 1.58× | |
| 03 | Zuid-Holland | ~600K | 1.42× | |
| 04 | Flevoland | ~50K | 1.06× | |
| 05 | North Brabant | ~300K | 1.02× | |
| 06 | Gelderland | ~200K | 0.90× | |
| 07 | Limburg | ~100K | 0.89× | |
| 08 | Friesland | ~60K | 0.87× | |
| 09 | Zeeland | ~30K | 0.86× | |
| 10 | Overijssel | ~100K | 0.85× | |
| 11 | Drenthe | ~50K | 0.85× | |
| 12 | Groningen | ~50K | 0.84× |
The strongest cross-interests of the Insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vehicle insurance | Cars & Mobility | 3.57× | ||
| 02 | Essent | Home & Garden | 3.48× | ||
| 03 | BP | Cars & Mobility | 3.23× | ||
| 04 | Mortgage loans | Business & Career | 2.37× | ||
| 05 | Scapino | Fashion & Accessoires | 2.35× | ||
| 06 | Solar panel | Home & Garden | 2.16× | ||
| 07 | ABN AMRO | Business & Career | 1.95× | ||
| 08 | Nederlandse Spoorwegen | Cars & Mobility | 1.91× | ||
| 09 | Rabobank | Business & Career | 1.89× | ||
| 10 | Google Maps | Internet & Social Media | 1.83× | ||
| 11 | Aldi | Shopping | 1.81× | ||
| 12 | Indeed.com | Business & Career | 1.80× | ||
| 13 | postcode loterij | Games | 1.71× | ||
| 14 | PostNL | Technology & Electronics | 1.63× | ||
| 15 | Kruidvat | Shopping | 1.62× | ||
| 16 | HEMA | Shopping | 1.62× | ||
| 17 | Ziggo | Technology & Electronics | 1.62× | ||
| 18 | Jumbo (supermarket) | Shopping | 1.59× | ||
| 19 | Hornbach | Shopping | 1.54× | ||
| 20 | Lidl | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.68× | |
| Need for Security | CONSERVATISM | 1.28× | |
| Design Affinity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.30× | |
| Healthy Lifestyle | BALANCE | 0.53× | |
| Indulgence | JOY | 0.77× |
Insurance has an estimated audience of 1,785,048 people in Netherlands, concentrated in Zuid-Holland and North Holland.
50.0% of Insurance fans are female, 50.0% are male, with an average age of 45.7 years.
Insurance fans show strongest brand affinity for Google Maps (1.83×), Rabobank (1.89×), and Aldi (1.81×) over the country average.
Insurance fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~600K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Insurance itself, the audience over-indexes on Rabobank (1.89×), Aldi (1.81×), Jumbo (supermarket) (1.59×), and ABN AMRO (1.95×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.