A data profile of the people who buy, follow and care about Ziggo in Netherlands — modelled from more than twelve digital signal sources. Ziggo has an estimated audience of 4,624,026 people in Netherlands.
The average Ziggo fan in Netherlands is 46.6 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Max Verstappen, FIFA World Cup, Jumbo (supermarket), with strongest over-indexing on Max Verstappen (2.25× the country average).
Demographically, the Ziggo audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Ziggo fan in Netherlands is more male, around 46.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Ziggo profile in Netherlands.
41.9% are female, 58.1% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 46.6 |
| Estimated audience size | 4,624,026 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Ziggo audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 87.1% |
| United States | 2.4% |
| Germany | 2.0% |
Where the Ziggo audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~400K | 1.38× | |
| 02 | Drenthe | ~200K | 1.16× | |
| 03 | North Brabant | ~800K | 1.11× | |
| 04 | Friesland | ~200K | 1.02× | |
| 05 | Groningen | ~200K | 0.99× | |
| 06 | North Holland | ~800K | 0.95× | |
| 07 | Gelderland | ~500K | 0.89× | |
| 08 | Zuid-Holland | ~900K | 0.87× | |
| 09 | Overijssel | ~300K | 0.84× | |
| 10 | Flevoland | ~100K | 0.79× |
The strongest cross-interests of the Ziggo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vodafone | Technology & Electronics | 2.92× | ||
| 02 | Max Verstappen | Sports | 2.25× | ||
| 03 | FIFA World Cup | Sports | 2.08× | ||
| 04 | Soccer | Sports | 1.92× | ||
| 05 | ABN AMRO | Business & Career | 1.82× | ||
| 06 | Jumbo (supermarket) | Shopping | 1.80× | ||
| 07 | Google Maps | Internet & Social Media | 1.78× | ||
| 08 | Automobiles | Cars & Mobility | 1.69× | ||
| 09 | Dutch language | Politics & Society | 1.64× | ||
| 10 | Toto (band) | Music & Radio | 1.63× | ||
| 11 | Internet & Social Media | 1.60× | |||
| 12 | Business | Business & Career | 1.60× | ||
| 13 | Magazines | Literature | 1.60× | ||
| 14 | Physical exercise | Sports | 1.60× | ||
| 15 | Formula One | Sports | 1.56× | ||
| 16 | YouTube | Movies & TV | 1.55× | ||
| 17 | RTL Nieuws | Movies & TV | 1.55× | ||
| 18 | Online shopping | Shopping | 1.54× | ||
| 19 | Beauty | Beauty & Wellness | 1.52× | ||
| 20 | Fitness and wellness | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.35× | |
| Social Media Usage | JOY | 1.21× | |
| Travelling | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Individualism | JOY | 0.60× | |
| Tradition | CONSERVATISM | 0.73× |
Ziggo's target market in Netherlands covers an estimated 4,624,026 people, concentrated in Zuid-Holland and North Brabant.
41.9% of the Ziggo audience are female, 58.1% are male, with an average age of 46.6 years.
Ziggo fans show strongest brand affinity for Max Verstappen (2.25×), FIFA World Cup (2.08×), and Jumbo (supermarket) (1.8×) over the country average.
Ziggo fans in Netherlands are most concentrated in Zuid-Holland (reach ~900K), North Brabant (reach ~800K), and North Holland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Ziggo itself, the audience over-indexes on FIFA World Cup (2.08×), Jumbo (supermarket) (1.8×), Google Maps (1.78×), and Instagram (1.6×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Ziggo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.