Rascasse Audience Intelligence

Vodafone Target Market in Netherlands

A data profile of the people who buy, follow and care about Vodafone in Netherlands — modelled from more than twelve digital signal sources. Vodafone has an estimated audience of 2,095,618 people in Netherlands.

#2among Mobile phone operator in Netherlands#68among Brand in Netherlands#32in Technology & Electronics

The average Vodafone fan in Netherlands is 45.7 years old, more male, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include Google Maps, Hornbach, Scapino, with strongest over-indexing on Google Maps (3.71× the country average).

Demographically, the Vodafone audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Vodafone fan in Netherlands is more male, around 45.7 years old, with strong Social Media Usage tendencies and a notable affinity for Google Maps.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Vodafone profile in Netherlands.

Audience size
2.1M
in Netherlands
Gender
41.6%♀
58.4% male
Age
45.7
average years
Country rank
#508
Brand in Netherlands
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vodafone

41.6% are female, 58.4% are male, average age 45.7.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Vodafone audience in Netherlands
MetricValue
Female41.6%
Male58.4%
Average age45.7
Estimated audience size2,095,618
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Vodafone audience in Netherlands
Age bracketShare%
16-199%
20-2913%
30-3917%
40-4923%
50+38%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Vodafone audience comes from Netherlands.

Worldwide audience distribution share by country for Vodafone
CountryShare
Germany19.1%
Italy9.0%
Spain8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vodafone audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Vodafone customers by region in Netherlands
#RegionReachAffinity×
01Limburg~200K1.29×
02North Holland~500K1.24×
03North Brabant~400K1.19×
04Drenthe~70K1.08×
05Zuid-Holland~500K1.04×
06Friesland~80K1.03×
07Gelderland~300K1.01×
08Groningen~70K0.97×
09Flevoland~60K0.97×
10Overijssel~100K0.86×
11Utrecht~100K0.80×
12Zeeland~20K0.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vodafone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vodafone audience
#·InterestCategoryAffinity×
01MakitaHome & Garden6.78×
02Radio 10Music & Radio6.22×
03Power toolHome & Garden5.72×
04BlokkerTechnology & Electronics4.66×
05DekaMarktFood & Beverages4.56×
06ScapinoFashion & Accessoires4.41×
07CatawikiFashion & Accessoires4.30×
08VattenfallHome & Garden4.17×
09EurojackpotGames4.16×
10Google MapsInternet & Social Media3.71×
11AutoScout24Cars & Mobility3.38×
12Holland CasinoGames3.00×
13Nederlands ElftalSports2.93×
14FC UtrechtSports2.91×
15HornbachShopping2.83×
16Indeed.comBusiness & Career2.68×
17Jutta LeerdamSports2.12×
18Toto (band)Music & Radio1.76×
19Max VerstappenSports1.67×
20TV-GidsMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vodafone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vodafone audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY2.59×
Need for SecurityCONSERVATISM2.15×
Design AffinityPREMIUM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vodafone audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.13×
IndulgenceJOY1.14×
Healthy LifestyleBALANCE1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vodafone's target market in Netherlands?

Vodafone's target market in Netherlands covers an estimated 2,095,618 people, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Vodafone customers?

41.6% of the Vodafone audience are female, 58.4% are male, with an average age of 45.7 years.

03

Which brands do Vodafone fans like most?

Vodafone fans show strongest brand affinity for Google Maps (3.71×), Hornbach (2.83×), and Scapino (4.41×) over the country average.

04

Where do Vodafone fans live in Netherlands?

Vodafone fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Vodafone fans also like?

Beyond Vodafone itself, the audience over-indexes on Hornbach (2.83×), Scapino (4.41×), AutoScout24 (3.38×), and Jutta Leerdam (2.12×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in Netherlands

See Vodafone audiences in other countries

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Vodafone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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