A data profile of the people who buy, follow and care about KPN in Netherlands — modelled from more than twelve digital signal sources. KPN has an estimated audience of 3,373,204 people in Netherlands.
The average KPN fan in Netherlands is 46.8 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Google Maps, Max Verstappen, Rabobank, with strongest over-indexing on Google Maps (1.89× the country average).
Demographically, the KPN audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical KPN fan in Netherlands is balanced, around 46.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Maps.
The key figures that characterise the KPN profile in Netherlands.
46.5% are female, 53.5% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 46.8 |
| Estimated audience size | 3,373,204 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide KPN audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 78.2% |
| United Kingdom | 3.1% |
| United States | 2.8% |
Where the KPN audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~100K | 1.23× | |
| 02 | Gelderland | ~500K | 1.21× | |
| 03 | Overijssel | ~300K | 1.08× | |
| 04 | Zuid-Holland | ~800K | 1.07× | |
| 05 | North Brabant | ~600K | 1.06× | |
| 06 | North Holland | ~600K | 1.00× | |
| 07 | Drenthe | ~100K | 0.96× | |
| 08 | Limburg | ~200K | 0.93× | |
| 09 | Friesland | ~100K | 0.92× | |
| 10 | Utrecht | ~200K | 0.79× | |
| 11 | Groningen | ~90K | 0.76× |
The strongest cross-interests of the KPN audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western Union | Business & Career | 2.94× | ||
| 02 | Vattenfall | Home & Garden | 2.51× | ||
| 03 | Esso | Cars & Mobility | 2.38× | ||
| 04 | Vodafone | Technology & Electronics | 2.27× | ||
| 05 | Google Maps | Internet & Social Media | 1.89× | ||
| 06 | Ziggo | Technology & Electronics | 1.79× | ||
| 07 | Rabobank | Business & Career | 1.73× | ||
| 08 | ABN AMRO | Business & Career | 1.69× | ||
| 09 | AutoScout24 | Cars & Mobility | 1.60× | ||
| 10 | Comedy movies | Movies & TV | 1.59× | ||
| 11 | Staatsloterij | Games | 1.58× | ||
| 12 | Nonprofit organization | Politics & Society | 1.57× | ||
| 13 | Max Verstappen | Sports | 1.56× | ||
| 14 | Jumbo (supermarket) | Shopping | 1.55× | ||
| 15 | Walking | Sports | 1.55× | ||
| 16 | Health care | Business & Career | 1.54× | ||
| 17 | FIFA World Cup | Sports | 1.53× | ||
| 18 | CrazyGames | Games | 1.53× | ||
| 19 | KLM | Travel & Leisure | 1.53× | ||
| 20 | Automobiles | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.39× | |
| Social Media Usage | JOY | 1.37× | |
| Travelling | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Individualism | JOY | 0.72× | |
| Design Affinity | PREMIUM | 0.90× |
KPN's target market in Netherlands covers an estimated 3,373,204 people, concentrated in Zuid-Holland and North Holland.
46.5% of the KPN audience are female, 53.5% are male, with an average age of 46.8 years.
KPN fans show strongest brand affinity for Google Maps (1.89×), Max Verstappen (1.56×), and Rabobank (1.73×) over the country average.
KPN fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Holland (reach ~600K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond KPN itself, the audience over-indexes on Max Verstappen (1.56×), Rabobank (1.73×), Jumbo (supermarket) (1.55×), and FIFA World Cup (1.53×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for KPN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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