A data profile of the people who buy, follow and care about KLM in Netherlands — modelled from more than twelve digital signal sources. KLM has an estimated audience of 3,507,515 people in Netherlands.
The average KLM fan in Netherlands is 44.6 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include transavia, TUI, Libelle, with strongest over-indexing on transavia (2.04× the country average).
Demographically, the KLM audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical KLM fan in Netherlands is more female, around 44.6 years old, with strong Price Sensitivity tendencies and a notable affinity for transavia.
The key figures that characterise the KLM profile in Netherlands.
55.4% are female, 44.6% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 44.6 |
| Estimated audience size | 3,507,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide KLM audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 14.2% |
| United Kingdom | 7.2% |
| United States | 6.4% |
Where the KLM audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 2.12× | |
| 02 | Zuid-Holland | ~1.5M | 1.55× | |
| 03 | Flevoland | ~200K | 1.54× | |
| 04 | Utrecht | ~300K | 1.17× | |
| 05 | North Brabant | ~500K | 0.95× | |
| 06 | Gelderland | ~400K | 0.93× | |
| 07 | Overijssel | ~200K | 0.77× | |
| 08 | Groningen | ~80K | 0.67× | |
| 09 | Friesland | ~90K | 0.65× | |
| 10 | Drenthe | ~60K | 0.59× | |
| 11 | Zeeland | ~40K | 0.56× | |
| 12 | Limburg | ~100K | 0.53× |
The strongest cross-interests of the KLM audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air France–KLM | Business & Career | 3.36× | ||
| 02 | Qatar Airways | Travel & Leisure | 2.22× | ||
| 03 | Singapore Airlines | Travel & Leisure | 2.22× | ||
| 04 | Lufthansa | Travel & Leisure | 2.21× | ||
| 05 | transavia | Travel & Leisure | 2.04× | ||
| 06 | FlixBus | Cars & Mobility | 1.96× | ||
| 07 | Emirates | Travel & Leisure | 1.87× | ||
| 08 | Deutsche Bahn | Cars & Mobility | 1.86× | ||
| 09 | Zoover | Travel & Leisure | 1.74× | ||
| 10 | Sunweb | Travel & Leisure | 1.71× | ||
| 11 | Netherlands Antilles | Travel & Leisure | 1.65× | ||
| 12 | All-inclusive resort | Travel & Leisure | 1.60× | ||
| 13 | TUI | Travel & Leisure | 1.59× | ||
| 14 | Thrips | Pets & Animals | 1.57× | ||
| 15 | Frans Timmermans | Politics & Society | 1.55× | ||
| 16 | Airline | Travel & Leisure | 1.54× | ||
| 17 | Turkish Airlines | Travel & Leisure | 1.54× | ||
| 18 | Libelle | Pets & Animals | 1.52× | ||
| 19 | Skyscanner | Travel & Leisure | 1.50× | ||
| 20 | Business class | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.14× | |
| Need for Security | CONSERVATISM | 1.06× | |
| Design Affinity | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.68× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Travelling | THRILL | 0.79× |
KLM's target market in Netherlands covers an estimated 3,507,515 people, concentrated in North Holland and Zuid-Holland.
55.4% of the KLM audience are female, 44.6% are male, with an average age of 44.6 years.
KLM fans show strongest brand affinity for transavia (2.04×), TUI (1.59×), and Libelle (1.52×) over the country average.
KLM fans in Netherlands are most concentrated in North Holland (reach ~1.5M), Zuid-Holland (reach ~1.5M), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond KLM itself, the audience over-indexes on TUI (1.59×), Libelle (1.52×), Skyscanner (1.5×), and FlixBus (1.96×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for KLM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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