A data profile of the people who buy, follow and care about transavia in Netherlands — modelled from more than twelve digital signal sources. transavia has an estimated audience of 4,816,846 people in Netherlands.
The average transavia fan in Netherlands is 45.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include TUI, Jumbo (supermarket), Music download, with strongest over-indexing on TUI (4.28× the country average).
Demographically, the transavia audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical transavia fan in Netherlands is more female, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for TUI.
The key figures that characterise the transavia profile in Netherlands.
64.4% are female, 35.6% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 45.4 |
| Estimated audience size | 4,816,846 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 29% | |
| 50+ | 33% |
Where the transavia audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~2M | 1.87× | |
| 02 | North Holland | ~1.5M | 1.59× | |
| 03 | North Brabant | ~1M | 1.44× | |
| 04 | Utrecht | ~400K | 1.19× | |
| 05 | Flevoland | ~100K | 1.04× | |
| 06 | Gelderland | ~600K | 0.97× | |
| 07 | Zeeland | ~80K | 0.80× | |
| 08 | Overijssel | ~300K | 0.74× | |
| 09 | Limburg | ~200K | 0.68× | |
| 10 | Friesland | ~100K | 0.65× | |
| 11 | Drenthe | ~80K | 0.56× | |
| 12 | Groningen | ~80K | 0.50× |
The strongest cross-interests of the transavia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vueling | Travel & Leisure | 6.95× | ||
| 02 | Elle Fanning | Movies & TV | 6.93× | ||
| 03 | Music download | Technology & Electronics | 5.96× | ||
| 04 | TUI | Travel & Leisure | 4.28× | ||
| 05 | Greece | Travel & Leisure | 3.10× | ||
| 06 | Mother's Day | Kids & Family | 2.95× | ||
| 07 | Jumbo (supermarket) | Shopping | 2.21× | ||
| 08 | De Telegraaf | News | 2.17× | ||
| 09 | Internet & Social Media | 2.07× | |||
| 10 | KLM | Travel & Leisure | 2.04× | ||
| 11 | Aldi | Shopping | 2.01× | ||
| 12 | Center Parcs | Travel & Leisure | 2.00× | ||
| 13 | Rabobank | Business & Career | 1.97× | ||
| 14 | Etos | Health | 1.94× | ||
| 15 | Marco Borsato | Music & Radio | 1.93× | ||
| 16 | Belgium | Travel & Leisure | 1.90× | ||
| 17 | Hornbach | Shopping | 1.79× | ||
| 18 | ABN AMRO | Business & Career | 1.77× | ||
| 19 | Toto (band) | Music & Radio | 1.62× | ||
| 20 | Ziggo | Technology & Electronics | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.54× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Indulgence | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.92× | |
| Design Affinity | PREMIUM | 0.96× | |
| Creativity | OPEN | 0.97× |
transavia's target market in Netherlands covers an estimated 4,816,846 people, concentrated in Zuid-Holland and North Holland.
64.4% of the transavia audience are female, 35.6% are male, with an average age of 45.4 years.
transavia fans show strongest brand affinity for TUI (4.28×), Jumbo (supermarket) (2.21×), and Music download (5.96×) over the country average.
transavia fans in Netherlands are most concentrated in Zuid-Holland (reach ~2M), North Holland (reach ~1.5M), and North Brabant (reach ~1M). These three regions account for the largest share of the active audience.
Beyond transavia itself, the audience over-indexes on Jumbo (supermarket) (2.21×), Music download (5.96×), De Telegraaf (2.17×), and Vueling (6.95×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for transavia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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