transavia Audience in Germany
transavia has an estimated audience of 150,951 people in Germany. 59.1% are female, 40.9% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: HEMA, Vueling, Eurowings, Richard Gere, Trolli.
The average transavia fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include HEMA, Vueling, Eurowings, with strongest over-indexing on HEMA (28.07× the country average). Demographically, the transavia audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of transavia fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 38.4 |
| Estimated audience size | 150,951 |
Audience persona
The typical transavia fan in Germany is more female, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for HEMA.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 114,576 | 1.86× |
| Berlin | 45,538 | 3.61× |
| Bayern | 29,642 | 0.65× |
| Hessen | 26,582 | 1.24× |
| Baden-Württemberg | 26,442 | 0.69× |
| Niedersachsen | 25,117 | 0.92× |
| Brandenburg | 12,060 | 1.38× |
| Rheinland-Pfalz | 9,306 | 0.66× |
| Sachsen | 8,772 | 0.63× |
| Hamburg | 5,682 | 0.89× |
| Schleswig-Holstein | 3,822 | 0.38× |
| Sachsen-Anhalt | 3,448 | 0.47× |
| Saarland | 3,164 | 0.91× |
| Mecklenburg-Vorpommern | 2,451 | 0.46× |
| Thüringen | 2,335 | 0.33× |
| Bremen | 2,239 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HEMA | 28.07× | Shopping |
| Vueling | 23× | Travel & Leisure |
| Eurowings | 6.07× | Travel & Leisure |
| Richard Gere | 14.74× | Movies & TV |
| Trolli | 46.2× | Food & Beverages |
| Trabzonspor | 8.63× | Sports |
| Beşiktaş J.K. | 6.71× | Sports |
| Fenerbahçe S.K. | 6.87× | Sports |
| Raleigh Bicycle Company | 73.67× | Cars & Mobility |
| AllTrails | 44.52× | Internet & Social Media |
| Lufthansa | 3.64× | Travel & Leisure |
| Trenitalia | 19.38× | Cars & Mobility |
| Süper Lig | 8.18× | Sports |
| Victoria Beckham | 12.06× | Fashion & Accessoires |
| Aegean Airlines | 10.2× | Travel & Leisure |
| A Beautiful Mind (film) | 22.15× | Movies & TV |
| Greenhouse | 5.87× | Home & Garden |
| Penrith Panthers | 72.27× | Sports |
| TUI | 3.22× | Travel & Leisure |
| Deutsche Bahn | 2.08× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.22 |
| Urban Lifestyle | OPEN | 1.96 |
| Indulgence | JOY | 1.74 |
| Sustainability | BALANCE | 1.57 |
| Travelling | THRILL | 1.46 |
| Quality Awareness | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 49.9% |
| Netherlands | 19.4% |
| Spain | 4.0% |
See transavia audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does transavia have in Germany?
transavia has an estimated audience of 150,951 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of transavia fans?
59.1% of transavia fans are female, 40.9% are male, with an average age of 38.4 years.
Which brands do transavia fans like most?
transavia fans show strongest brand affinity for HEMA (28.07×), Vueling (23×), and Eurowings (6.07×) over the country average.
Where do transavia fans live in Germany?
transavia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 114,576), Berlin (reach 45,538), and Bayern (reach 29,642). These three regions account for the largest share of the active audience.
What other brands do transavia fans also like?
Beyond transavia itself, the audience over-indexes on Vueling (23×), Eurowings (6.07×), Richard Gere (14.74×), and Trolli (46.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for transavia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.