transavia Target Market in Germany
A data profile of the people who buy, follow and care about transavia in Germany — modelled from more than twelve digital signal sources. transavia has an estimated audience of 284,698 people in Germany.
The average transavia fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern.
Top brand affinities include HEMA, Eurowings, Penrith Panthers, with strongest over-indexing on HEMA (49.98× the country average).
Demographically, the transavia audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical transavia fan in Germany is more female, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for HEMA.
At a glance
The key figures that characterise the transavia profile in Germany.
Search interest · 12-month trend
Customer demographics of transavia
59.1% are female, 40.9% are male, average age 38.4.
Gender split
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 38.4 |
| Estimated audience size | 284,698 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 19% |
Geography
Where the transavia audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~50K | 3.76× | |
| 02 | Nordrhein-Westfalen | ~90K | 1.53× | |
| 03 | Brandenburg | ~10K | 1.52× | |
| 04 | Hessen | ~20K | 1.09× | |
| 05 | Niedersachsen | ~30K | 1.02× | |
| 06 | Bremen | ~2K | 1.02× | |
| 07 | Hamburg | ~6K | 0.96× | |
| 08 | Saarland | ~3K | 0.87× | |
| 09 | Sachsen | ~10K | 0.70× | |
| 10 | Baden-Württemberg | ~30K | 0.66× | |
| 11 | Bayern | ~30K | 0.65× | |
| 12 | Sachsen-Anhalt | ~5K | 0.64× | |
| 13 | Mecklenburg-Vorpommern | ~3K | 0.63× | |
| 14 | Rheinland-Pfalz | ~9K | 0.62× | |
| 15 | Thüringen | ~4K | 0.55× | |
| 16 | Schleswig-Holstein | ~5K | 0.51× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the transavia audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Penrith Panthers | Sports | 237.04× | ||
| 02 | Brisbane Broncos | Sports | 126.38× | ||
| 03 | Raleigh Bicycle Company | Cars & Mobility | 112.47× | ||
| 04 | AllTrails | Internet & Social Media | 61.20× | ||
| 05 | HEMA | Shopping | 49.98× | ||
| 06 | Croatia Airlines | Travel & Leisure | 17.05× | ||
| 07 | Monopoly (game) | Games | 13.90× | ||
| 08 | Aegean Airlines | Travel & Leisure | 12.93× | ||
| 09 | Victoria Beckham | Fashion & Accessoires | 10.50× | ||
| 10 | Eurowings | Travel & Leisure | 9.78× | ||
| 11 | Vespa | Cars & Mobility | 7.02× | ||
| 12 | Mauritius | Travel & Leisure | 6.97× | ||
| 13 | Greenhouse | Home & Garden | 6.83× | ||
| 14 | Lufthansa | Travel & Leisure | 5.51× | ||
| 15 | Trabzonspor | Sports | 5.18× | ||
| 16 | Airline | Travel & Leisure | 5.00× | ||
| 17 | Süper Lig | Sports | 4.87× | ||
| 18 | Fenerbahçe S.K. | Sports | 4.26× | ||
| 19 | Car rentals | Cars & Mobility | 3.05× | ||
| 20 | Deutsche Bahn | Cars & Mobility | 2.89× |
Personality of the transavia audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.93× | |
| Quality Awareness | PREMIUM | 1.70× | |
| Indulgence | JOY | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.63× | |
| Patriotism | CONSERVATISM | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Frequently asked questions
Who is transavia's target market in Germany?
transavia's target market in Germany covers an estimated 284,698 people, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of transavia customers?
59.1% of the transavia audience are female, 40.9% are male, with an average age of 38.4 years.
Which brands do transavia fans like most?
transavia fans show strongest brand affinity for HEMA (49.98×), Eurowings (9.78×), and Penrith Panthers (237.04×) over the country average.
Where do transavia fans live in Germany?
transavia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Berlin (reach ~50K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do transavia fans also like?
Beyond transavia itself, the audience over-indexes on Eurowings (9.78×), Penrith Panthers (237.04×), Brisbane Broncos (126.38×), and Raleigh Bicycle Company (112.47×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Ryanair (12,850,791)
- Lufthansa (11,437,298)
- Eurowings (10,032,496)
- SunExpress (6,280,871)
- EasyJet (3,261,670)
How to read this data
Audience size is the estimated number of people in Germany who actively search for transavia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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