Monopoly (game) Audience in Germany
Monopoly (game) has an estimated audience of 665,286 people in Germany. 47.8% are female, 52.2% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, Wikipedia, Germany, Movies, Sports.
The average Monopoly (game) fan in Germany is 32.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, Wikipedia, Germany, with strongest over-indexing on Natural World (4.04× the country average). Demographically, the Monopoly (game) audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Board game
Demographics of Monopoly (game) fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 32.7 |
| Estimated audience size | 665,286 |
Audience persona
The typical Monopoly (game) fan in Germany is balanced, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 174,208 | 1.2× |
| Bayern | 109,183 | 1.02× |
| Baden-Württemberg | 98,367 | 1.08× |
| Niedersachsen | 72,833 | 1.13× |
| Hessen | 51,956 | 1.02× |
| Rheinland-Pfalz | 34,828 | 1.04× |
| Sachsen | 34,647 | 1.06× |
| Berlin | 28,233 | 0.95× |
| Schleswig-Holstein | 24,241 | 1.01× |
| Brandenburg | 19,891 | 0.96× |
| Thüringen | 15,912 | 0.94× |
| Hamburg | 15,411 | 1.03× |
| Sachsen-Anhalt | 14,822 | 0.86× |
| Mecklenburg-Vorpommern | 10,972 | 0.86× |
| Saarland | 7,383 | 0.9× |
| Bremen | 5,240 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 4.04× | Fashion & Accessoires |
| Wikipedia | 3.69× | Internet & Social Media |
| Germany | 2.2× | Travel & Leisure |
| Movies | 2.12× | Movies & TV |
| Sports | 1.91× | Sports |
| Aral AG | 2.75× | Cars & Mobility |
| Online shopping | 1.87× | Shopping |
| Local news | 3.56× | News |
| Ludo (board game) | 25.43× | Games |
| Food and drink | 1.55× | Food & Beverages |
| FRITZ!Box | 3.13× | Technology & Electronics |
| Shopping | 1.64× | Shopping |
| Business and industry | 1.51× | Business & Career |
| Netto Marken-Discount | 2.18× | Shopping |
| Gerhard Richter | 8.8× | Arts & Culture |
| Der Tagesspiegel | 3.44× | News |
| Western Union | 3.84× | Business & Career |
| Google Maps | 2.33× | Internet & Social Media |
| Sparkasse | 2.53× | Business & Career |
| Lieferando.de | 2.15× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.38 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Family Orientation | CONSERVATISM | 1.32 |
| DIY Mentality | THRILL | 1.25 |
| Social Media Usage | JOY | 1.19 |
| Convenience Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 7.4% |
| United Kingdom | 7.0% |
See Monopoly (game) audiences in other countries
More Board game audiences in Germany
- Pandemic (board game) (917,787)
- Diamant (board game) (743,833)
- The Settlers of Catan (237,140)
- Hive (game) (214,786)
- Risk (198,159)
Frequently asked questions
How many fans does Monopoly (game) have in Germany?
Monopoly (game) has an estimated audience of 665,286 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Monopoly (game) fans?
47.8% of Monopoly (game) fans are female, 52.2% are male, with an average age of 32.7 years.
Which brands do Monopoly (game) fans like most?
Monopoly (game) fans show strongest brand affinity for Natural World (4.04×), Wikipedia (3.69×), and Germany (2.2×) over the country average.
Where do Monopoly (game) fans live in Germany?
Monopoly (game) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 174,208), Bayern (reach 109,183), and Baden-Württemberg (reach 98,367). These three regions account for the largest share of the active audience.
What other brands do Monopoly (game) fans also like?
Beyond Monopoly (game) itself, the audience over-indexes on Wikipedia (3.69×), Germany (2.2×), Movies (2.12×), and Sports (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Monopoly (game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.