Monopoly (game) Audience in United States

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Monopoly (game) has an estimated audience of 4,033,756 people in United States. 47.0% are female, 53.0% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Criminal procedure, Food, Citizenship, Crime prevention, United States.

The average Monopoly (game) fan in United States is 33.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Criminal procedure, Food, Citizenship, with strongest over-indexing on Criminal procedure (15.5× the country average). Demographically, the Monopoly (game) audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Social Media Usage, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Board game

Demographics of Monopoly (game) fans

Demographic split for Monopoly (game) audience in United States
MetricValue
Female47.0%
Male53.0%
Average age33.3
Estimated audience size4,033,756

Audience persona

The typical Monopoly (game) fan in United States is balanced, around 33.3 years old, with strong Social Media Usage tendencies and a notable affinity for Criminal procedure.

Top regions in United States

Top regions ranked by reach for Monopoly (game) in United States
RegionReachAffinity
California512,7911.16×
Texas419,2931.21×
Florida326,7261.2×
New York245,6291.09×
Illinois146,0771.09×
Pennsylvania143,6511.06×
Georgia142,0671.14×
North Carolina136,4081.12×
Ohio125,6651.01×
Michigan116,8151.11×
New Jersey111,4081.09×
Virginia102,0241.04×
Arizona93,9221.14×
Tennessee86,6301.07×
Indiana83,0681.13×
Massachusetts81,1881.02×
Washington80,1240.99×
Maryland70,3961.01×
Missouri68,5501.05×
Alabama62,6781.11×
Louisiana59,8531.15×
South Carolina59,8490.99×
Wisconsin59,5260.98×
Colorado58,6230.92×
Kentucky53,4471.06×
Minnesota52,7330.91×
Oklahoma47,2061.05×
Oregon43,5790.94×
Nevada39,6971.02×
Connecticut39,4940.98×
Mississippi36,4951.1×
Arkansas33,9601.02×
Utah32,5670.9×
Kansas31,8981×
Iowa31,3270.94×
West Virginia20,0061.07×
Nebraska19,4090.96×
New Mexico18,4790.91×
Idaho18,0900.89×
Hawaii15,7400.91×
New Hampshire14,2770.9×
Maine12,2310.85×
Rhode Island11,6860.91×
Washington, District of Columbia11,0890.91×
Delaware10,4930.94×
Montana8,3740.75×
North Dakota7,8650.95×
South Dakota7,8220.84×
Alaska7,5070.87×
Vermont5,7310.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monopoly (game) audience
BrandAffinityCategory
Criminal procedure15.5×Politics & Society
Food1.65×Food & Beverages
Citizenship4.81×Politics & Society
Crime prevention8.31×Politics & Society
United States1.68×Travel & Leisure
National security4.24×Politics & Society
Police rank12.57×
Nature1.88×Home & Garden
Surveillance6.79×Home & Garden
Google Flights3.38×Travel & Leisure
Liberty4.86×Politics & Society
Outdoor recreation1.52×Sports
Fox News Channel1.66×Movies & TV
Wikipedia2.6×Internet & Social Media
Gateway Pundit4.82×News
U.S. state1.73×Travel & Leisure
Video games1.67×Games
Friends1.82×Movies & TV
Comedy movies1.6×Movies & TV
Security4.08×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monopoly (game) audience
TraitClusterScore
Social Media UsageJOY1.61
ExtroversionTHRILL1.44
Urban LifestyleOPEN1.26
Quality AwarenessPREMIUM1.24
Family OrientationCONSERVATISM1.2
Early Adopter MentalityPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Monopoly (game)
CountryShare
United States24.3%
India7.4%
United Kingdom7.0%

See Monopoly (game) audiences in other countries

More Board game audiences in United States

Frequently asked questions

How many fans does Monopoly (game) have in United States?

Monopoly (game) has an estimated audience of 4,033,756 people in United States, concentrated in California and Texas.

What is the gender split and age of Monopoly (game) fans?

47.0% of Monopoly (game) fans are female, 53.0% are male, with an average age of 33.3 years.

Which brands do Monopoly (game) fans like most?

Monopoly (game) fans show strongest brand affinity for Criminal procedure (15.5×), Food (1.65×), and Citizenship (4.81×) over the country average.

Where do Monopoly (game) fans live in United States?

Monopoly (game) fans in United States are most concentrated in California (reach 512,791), Texas (reach 419,293), and Florida (reach 326,726). These three regions account for the largest share of the active audience.

What other brands do Monopoly (game) fans also like?

Beyond Monopoly (game) itself, the audience over-indexes on Food (1.65×), Citizenship (4.81×), Crime prevention (8.31×), and United States (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monopoly (game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.