Surveillance Audience in United States

Surveillance has an estimated audience of 7,704,782 people in United States. 40.1% are female, 59.9% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Capital One, DeviantArt, CarGurus.

The average Surveillance fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (7.31× the country average). Demographically, the Surveillance audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Record label

Demographics of Surveillance fans

Demographic split for Surveillance audience in United States
MetricValue
Female40.1%
Male59.9%
Average age42.4
Estimated audience size7,704,782

Audience persona

The typical Surveillance fan in United States is more male, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Surveillance in United States
RegionReachAffinity
California1,055,6011.25×
Texas677,8151.02×
Florida543,3321.04×
New York504,9211.17×
Illinois257,7441×
Pennsylvania256,0400.99×
Georgia231,2040.97×
Ohio215,3550.91×
North Carolina210,2810.91×
Virginia201,7341.07×
Michigan194,7160.97×
New Jersey192,1900.98×
Washington183,2311.19×
Arizona166,7361.06×
Massachusetts150,5090.99×
Maryland139,7881.06×
Tennessee134,3110.87×
Indiana125,6600.89×
Missouri124,5911×
Colorado118,7250.98×
Louisiana110,1741.11×
Wisconsin102,9040.89×
South Carolina99,4110.86×
Oklahoma99,0281.16×
Alabama98,8500.92×
Minnesota98,5830.89×
Connecticut98,0371.27×
Nevada96,0641.29×
Oregon95,9321.09×
Kentucky84,9030.88×
Utah62,3640.9×
Mississippi61,9560.98×
Kansas60,8941×
Arkansas58,8930.93×
Iowa58,7200.93×
New Mexico48,3731.25×
Idaho37,2100.96×
Hawaii35,5461.07×
Nebraska34,7470.9×
West Virginia34,5220.96×
Washington, District of Columbia32,0751.39×
New Hampshire28,3490.93×
Maine26,0730.94×
Rhode Island22,2310.91×
Montana21,1930.99×
Delaware17,6870.83×
Alaska17,3981.06×
South Dakota15,7630.89×
North Dakota14,8650.94×
Vermont10,0290.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Surveillance audience
BrandAffinityCategory
Google Maps7.31×Internet & Social Media
Indeed.com6.61×Business & Career
Capital One6.01×Business & Career
DeviantArt9.5×Internet & Social Media
CarGurus6.57×Cars & Mobility
Kia Sportage21.65×Cars & Mobility
Enterprise Rent-A-Car6.28×Cars & Mobility
Google News4.6×News
Circle K5.32×Shopping
Khan Academy6.15×Business & Career
DuckDuckGo6.56×Internet & Social Media
Andre Agassi20×Sports
ICloud6.52×Technology & Electronics
AccuWeather4.33×Home & Garden
Information security6.09×Business & Career
Beetlejuice3.04×Movies & TV
Apple Store4.88×Shopping
Dakota Johnson5.9×Movies & TV
Diane Keaton3.61×Movies & TV
Honda HR-V14.43×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Surveillance audience
TraitClusterScore
Need for SecurityCONSERVATISM5.11
PatriotismCONSERVATISM3.32
Pet OwnershipJOY1.98
Convenience OrientationPREMIUM1.47
IndividualismJOY1.45
Career OrientationPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Surveillance
CountryShare
United States33.7%
United Kingdom6.0%
Brazil5.5%

See Surveillance audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Surveillance have in United States?

Surveillance has an estimated audience of 7,704,782 people in United States, concentrated in California and Texas.

What is the gender split and age of Surveillance fans?

40.1% of Surveillance fans are female, 59.9% are male, with an average age of 42.4 years.

Which brands do Surveillance fans like most?

Surveillance fans show strongest brand affinity for Google Maps (7.31×), Indeed.com (6.61×), and Capital One (6.01×) over the country average.

Where do Surveillance fans live in United States?

Surveillance fans in United States are most concentrated in California (reach 1,055,601), Texas (reach 677,815), and Florida (reach 543,332). These three regions account for the largest share of the active audience.

What other brands do Surveillance fans also like?

Beyond Surveillance itself, the audience over-indexes on Indeed.com (6.61×), Capital One (6.01×), DeviantArt (9.5×), and CarGurus (6.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Surveillance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.