Rascasse Audience Intelligence

Dow Jones Industrial Average Audience in United States

Name: Dow Jones Industrial Average — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Dow Jones Industrial Average in United States — modelled from more than twelve digital signal sources. Dow Jones Industrial Average has an estimated audience of 9,776,283 people in United States.

#1among Stock market in United States #2323among Topic in United States #358in Business & Career

The average Dow Jones Industrial Average fan in United States is 44.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Google Maps, Merrill Lynch, Staples Inc., with strongest over-indexing on Google Maps (5.95× the country average).

Demographically, the Dow Jones Industrial Average audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dow Jones Industrial Average fan in United States is more male, around 44.5 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Category: Business & Career · Type: Topic · Subtype: Stock market

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dow Jones Industrial Average profile in United States.

Audience size

9.8M

in United States

Gender

44.2%♀

55.8% male

Age

44.5

average years

Country rank

#3655

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Dow Jones Industrial Average fans

44.2% are female, 55.8% are male, average age 44.5.

Fig. 02

Gender split

44.2%

Female

55.8%

Male

Demographic split for Dow Jones Industrial Average audience in United States
Metric	Value
Female	44.2%
Male	55.8%
Average age	44.5
Estimated audience size	9,776,283

Fig. 03

Age distribution

Age distribution of the Dow Jones Industrial Average audience in United States
Age bracket	Share	%
16-19		12%
20-29		14%
30-39		17%
40-49		21%
50+		36%

Fig. 04

Worldwide distribution

18.7%

of the worldwide Dow Jones Industrial Average audience comes from United States.

Worldwide audience distribution share by country for Dow Jones Industrial Average
Country	Share
United States	18.7%
China	7.7%
India	5.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dow Jones Industrial Average audience in United States is strongest.

Fig. 05

Top regions by affinity

Dow Jones Industrial Average fans by region: top regions in United States
#	Region	Reach	×
01	Wisconsin	~300K	1.70×
02	Iowa	~100K	1.61×
03	New Hampshire	~60K	1.49×
04	Maine	~50K	1.45×
05	Vermont	~20K	1.37×
06	Michigan	~300K	1.34×
07	Minnesota	~200K	1.34×
08	Montana	~40K	1.33×
09	Pennsylvania	~400K	1.27×
10	South Dakota	~30K	1.24×
11	Nebraska	~60K	1.23×
12	Massachusetts	~200K	1.16×
13	Connecticut	~100K	1.16×
14	Missouri	~200K	1.14×
15	Delaware	~30K	1.14×
16	Kansas	~90K	1.13×
17	Wyoming	~20K	1.11×
18	Idaho	~50K	1.10×
19	New Jersey	~300K	1.08×
20	Rhode Island	~30K	1.07×
21	Ohio	~300K	1.06×
22	Indiana	~200K	1.06×
23	Oregon	~100K	1.04×
24	Illinois	~300K	1.01×
25	Arizona	~200K	1.00×
26	South Carolina	~100K	1.00×
27	New Mexico	~50K	0.97×
28	North Dakota	~20K	0.97×
29	Colorado	~100K	0.95×
30	Florida	~600K	0.94×
31	New York	~500K	0.94×
32	Virginia	~200K	0.93×
33	Washington	~200K	0.92×
34	North Carolina	~300K	0.85×
35	Maryland	~100K	0.82×
36	Nevada	~80K	0.80×
37	Tennessee	~200K	0.79×
38	Washington, District of Columbia	~20K	0.79×
39	West Virginia	~40K	0.78×
40	Kentucky	~90K	0.77×
41	Hawaii	~30K	0.74×
42	Alabama	~100K	0.71×
43	Oklahoma	~80K	0.69×
44	Utah	~60K	0.68×
45	Georgia	~200K	0.67×
46	Arkansas	~50K	0.66×
47	California	~700K	0.63×
48	Mississippi	~50K	0.62×
49	Louisiana	~80K	0.61×
50	Texas	~500K	0.54×

Affinity by region — Dow Jones Industrial Average, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dow Jones Industrial Average audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dow Jones Industrial Average audience
#	Interest	Category	×
01	Merrill Lynch	Business & Career	21.14×
02	Stock market index	Business & Career	11.84×
03	Barclays	Business & Career	11.02×
04	E-Trade	Business & Career	6.00×
05	Google Maps	Internet & Social Media	5.95×
06	Charles Schwab Corporation	Business & Career	5.49×
07	Staples Inc.	Business & Career	4.57×
08	O'Reilly Auto Parts	Cars & Mobility	4.49×
09	Advance Auto Parts	Cars & Mobility	4.00×
10	NASDAQ	Business & Career	3.79×
11	Cloud computing	Technology & Electronics	3.59×
12	Expedia	Travel & Leisure	3.38×
13	Little Caesars	Food & Beverages	3.34×
14	AutoZone	Cars & Mobility	3.19×
15	Popeyes Louisiana Kitchen	Food & Beverages	3.08×
16	Pizza Hut	Food & Beverages	2.41×
17	Wells Fargo	Business & Career	2.33×
18	Sam's Club	Shopping	2.26×
19	EBay	Shopping	2.07×
20	Online shopping	Shopping	1.61×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dow Jones Industrial Average audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Dow Jones Industrial Average audience · What stands out
Trait	Cluster	Score
Risk Appetite	THRILL	2.18×
Career Orientation	POWER	2.08×
Quality Awareness	PREMIUM	1.83×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Dow Jones Industrial Average audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.88×
Price Sensitivity	PREMIUM	1.03×
Individualism	JOY	1.05×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Dow Jones Industrial Average have in United States?

Dow Jones Industrial Average has an estimated audience of 9,776,283 people in United States, concentrated in California and Florida.

What is the gender split and age of Dow Jones Industrial Average fans?

44.2% of Dow Jones Industrial Average fans are female, 55.8% are male, with an average age of 44.5 years.

Which brands do Dow Jones Industrial Average fans like most?

Dow Jones Industrial Average fans show strongest brand affinity for Google Maps (5.95×), Merrill Lynch (21.14×), and Staples Inc. (4.57×) over the country average.

Where do Dow Jones Industrial Average fans live in United States?

Dow Jones Industrial Average fans in United States are most concentrated in California (reach ~700K), Florida (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Dow Jones Industrial Average fans also like?

Beyond Dow Jones Industrial Average itself, the audience over-indexes on Merrill Lynch (21.14×), Staples Inc. (4.57×), Charles Schwab Corporation (5.49×), and AutoZone (3.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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S&P CNX Nifty (1,161,541)
Nikkei 225 (1,030,178)

See Dow Jones Industrial Average audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dow Jones Industrial Average. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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