Dow Jones Industrial Average Audience in United States

Dow Jones Industrial Average logo

Dow Jones Industrial Average has an estimated audience of 9,776,283 people in United States. 44.2% are female, 55.8% are male, average age 44.5. Top regions: California, Florida, New York. Top brand affinities: Google Maps, Chase (bank), Merrill Lynch, Staples Inc., Charles Schwab Corporation.

The average Dow Jones Industrial Average fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Google Maps, Chase (bank), Merrill Lynch, with strongest over-indexing on Google Maps (5.95× the country average). Demographically, the Dow Jones Industrial Average audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Stock market

Demographics of Dow Jones Industrial Average fans

Demographic split for Dow Jones Industrial Average audience in United States
MetricValue
Female44.2%
Male55.8%
Average age44.5
Estimated audience size9,776,283

Audience persona

The typical Dow Jones Industrial Average fan in United States is more male, around 44.5 years old, with strong Career Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Dow Jones Industrial Average in United States
RegionReachAffinity
California726,8400.68×
Florida638,9840.97×
New York540,7550.99×
Texas480,9100.57×
Pennsylvania427,9221.3×
Illinois354,7061.09×
Michigan350,1101.37×
Ohio334,2761.11×
New Jersey277,0371.11×
North Carolina267,4630.91×
Wisconsin252,6271.72×
Massachusetts233,2451.21×
Virginia224,9640.94×
Georgia208,1240.69×
Arizona200,0581×
Minnesota195,3751.39×
Washington190,6970.97×
Indiana189,7371.06×
Missouri179,0211.14×
Colorado157,7791.02×
Tennessee156,1000.8×
Maryland140,5960.84×
South Carolina137,8050.94×
Iowa125,8861.56×
Oregon120,4151.07×
Connecticut119,9821.22×
Kentucky94,9750.77×
Alabama92,1410.67×
Kansas82,7011.07×
Oklahoma77,1700.71×
Nevada76,5690.81×
Louisiana72,9490.58×
Utah61,4090.7×
Nebraska58,0001.18×
New Hampshire57,9361.5×
Arkansas52,7900.66×
Maine52,6091.5×
Idaho51,1781.04×
New Mexico47,0170.96×
Mississippi43,1110.54×
Montana34,1961.26×
Rhode Island34,0691.09×
West Virginia30,7000.67×
Hawaii30,3910.72×
Delaware28,3851.05×
South Dakota26,9941.19×
Washington, District of Columbia26,6730.91×
Vermont22,6951.32×
North Dakota17,2090.86×
Wyoming14,0450.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dow Jones Industrial Average audience
BrandAffinityCategory
Google Maps5.95×Internet & Social Media
Chase (bank)6.13×Business & Career
Merrill Lynch21.14×Business & Career
Staples Inc.4.57×Business & Career
Charles Schwab Corporation5.49×Business & Career
AutoZone3.19×Cars & Mobility
LinkedIn2.7×Internet & Social Media
O'Reilly Auto Parts4.49×Cars & Mobility
Cloud computing3.59×Technology & Electronics
Stock market index11.84×Business & Career
Expedia3.38×Travel & Leisure
Advance Auto Parts4×Cars & Mobility
Online shopping1.61×Shopping
NASDAQ3.79×Business & Career
Little Caesars3.34×Food & Beverages
Barclays11.02×Business & Career
E-Trade6×Business & Career
Wells Fargo2.33×Business & Career
Pizza Hut2.41×Food & Beverages
EBay2.07×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dow Jones Industrial Average audience
TraitClusterScore
Career OrientationPOWER2.12
Convenience OrientationPREMIUM1.71
Family OrientationCONSERVATISM1.63
Quality AwarenessPREMIUM1.53
Need for SecurityCONSERVATISM1.46
IndulgenceJOY1.44

Worldwide distribution

Worldwide audience distribution share by country for Dow Jones Industrial Average
CountryShare
United States18.8%
China7.7%
India5.3%

See Dow Jones Industrial Average audiences in other countries

More Stock market audiences in United States

Frequently asked questions

How many fans does Dow Jones Industrial Average have in United States?

Dow Jones Industrial Average has an estimated audience of 9,776,283 people in United States, concentrated in California and Florida.

What is the gender split and age of Dow Jones Industrial Average fans?

44.2% of Dow Jones Industrial Average fans are female, 55.8% are male, with an average age of 44.5 years.

Which brands do Dow Jones Industrial Average fans like most?

Dow Jones Industrial Average fans show strongest brand affinity for Google Maps (5.95×), Chase (bank) (6.13×), and Merrill Lynch (21.14×) over the country average.

Where do Dow Jones Industrial Average fans live in United States?

Dow Jones Industrial Average fans in United States are most concentrated in California (reach 726,840), Florida (reach 638,984), and New York (reach 540,755). These three regions account for the largest share of the active audience.

What other brands do Dow Jones Industrial Average fans also like?

Beyond Dow Jones Industrial Average itself, the audience over-indexes on Chase (bank) (6.13×), Merrill Lynch (21.14×), Staples Inc. (4.57×), and Charles Schwab Corporation (5.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dow Jones Industrial Average. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.