Rascasse is a free audience intelligence service. Search any brand, person, sports team or topic and see who their audience is — demographics, brand affinities and where they live.

Where does the data come from?

Rascasse derives audience profiles from anonymized search behavior across 33 countries. We never use personally identifiable data.

How is audience size calculated?

Audience size is the estimated number of people in a country who actively search for an entity, calibrated against population and demographics.

What does brand affinity mean?

Brand affinity is the over-index of how much an audience prefers a brand vs the country average. 2.0× means twice as likely to engage with that brand.

How often is data refreshed?

Search-volume signals are refreshed monthly; affinities and audience sizes are recomputed continuously.

Dow Jones Industrial Average Audience in Brazil

Dow Jones Industrial Average logo

Dow Jones Industrial Average has an estimated audience of 1,957,347 people in Brazil. 47.7% are female, 52.3% are male, average age 41.9. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Dow Jones Industrial Average, Fast-moving consumer goods, Fortune 500, Fischer (company), Blue Diamond Almonds.

Category: Business & Career · Type: Topic · Subtype: Stock market

Demographics

Metric	Value
Female	47.7%
Male	52.3%
Average age	41.9
Estimated audience size	1,957,347

Top regions in Brazil

São Paulo: reach 348,313 (affinity 1.38×)
Minas Gerais: reach 109,692 (affinity 1.09×)
Rio de Janeiro: reach 108,164 (affinity 1.19×)
Rio Grande do Sul: reach 76,969 (affinity 1.34×)
Bahia: reach 62,122 (affinity 0.97×)
Santa Catarina: reach 59,603 (affinity 1.34×)
Paraná: reach 53,044 (affinity 0.9×)
Pará: reach 40,889 (affinity 1.29×)
Goiás: reach 37,857 (affinity 1.02×)
Pernambuco: reach 37,698 (affinity 0.85×)

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Dow Jones Industrial Average — 8.42× over baseline (Business & Career)
Fast-moving consumer goods — 7.03× over baseline (Business & Career)
Fortune 500 — 5.28× over baseline (Business & Career)
Fischer (company) — 4.66× over baseline (Sports)
Blue Diamond Almonds — 4.58× over baseline (Food & Beverages)
Liceo scientifico — 4.55× over baseline (Business & Career)
University of Milan — 4.55× over baseline (Business & Career)
Pharmaceutical industry — 4.32× over baseline (Business & Career)
Dr Willmar Schwabe — 4.32× over baseline (Health)
Giorgio Armani Beauty — 4.29× over baseline (Beauty & Wellness)
Ampm — 4.22× over baseline (Food & Beverages)
Weleda — 4.21× over baseline (Beauty & Wellness)
Crowdsourcing — 4.02× over baseline (Business & Career)
China In Box — 3.98× over baseline (Business & Career)
Trucking industry in the United States — 3.88× over baseline (Business & Career)
New York-New York Hotel and Casino — 3.74× over baseline (Travel & Leisure)
Express mail — 3.65× over baseline (Business & Career)
Centrum Brasil — 3.61× over baseline ()
Liza Minnelli — 3.6× over baseline (Music & Radio)
Topps — 3.49× over baseline (Food & Beverages)

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Need for Security (CONSERVATISM): 1.83
Early Adopter Mentality (POWER): 1.18
Patriotism (CONSERVATISM): 1.07
Convenience Orientation (PREMIUM): 1.02
Spirituality (BALANCE): 0.92
Individualism (JOY): 0.92

Worldwide distribution

United States: 19.5% of worldwide audience
India: 5.5% of worldwide audience
United Kingdom: 5.3% of worldwide audience

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.