Rascasse Audience Intelligence

Stock market index Audience in United States

A data profile of the people who buy, follow and care about Stock market index in United States — modelled from more than twelve digital signal sources. Stock market index has an estimated audience of 3,318,305 people in United States.

#4822among Topic in United States#801in Business & Career

The average Stock market index fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include NASDAQ, E-Trade, Swing trading, with strongest over-indexing on NASDAQ (15.06× the country average).

Demographically, the Stock market index audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stock market index fan in United States is more male, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for NASDAQ.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stock market index profile in United States.

Audience size
3.3M
in United States
Gender
36.6%♀
63.4% male
Age
36.8
average years
Country rank
#9451
Topic in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stock market index fans

36.6% are female, 63.4% are male, average age 36.8.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Stock market index audience in United States
MetricValue
Female36.6%
Male63.4%
Average age36.8
Estimated audience size3,318,305
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Stock market index audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3917%
40-4916%
50+19%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Stock market index audience comes from United States.

Worldwide audience distribution share by country for Stock market index
CountryShare
India28.7%
United States9.8%
Japan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stock market index audience in United States is strongest.

Fig. 05

Top regions by affinity

Stock market index fans by region: top regions in United States
#RegionReachAffinity×
01Maine~30K2.58×
02Louisiana~90K2.02×
03Washington~100K1.88×
04Connecticut~60K1.85×
05Michigan~100K1.52×
06Kansas~40K1.44×
07Wisconsin~70K1.36×
08New York~200K1.32×
09Virginia~100K1.29×
10Tennessee~80K1.23×
11New Jersey~100K1.17×
12Montana~10K1.16×
13Maryland~70K1.15×
14Pennsylvania~100K1.14×
15Rhode Island~10K1.10×
16Illinois~100K1.09×
17Minnesota~50K1.08×
18New Mexico~20K1.06×
19Iowa~30K1.05×
20New Hampshire~10K1.03×
21Vermont~6K1.01×
22Indiana~60K0.97×
23Nebraska~20K0.97×
24Hawaii~10K0.96×
25Missouri~50K0.95×
26South Dakota~7K0.94×
27Florida~200K0.92×
28Colorado~50K0.92×
29North Dakota~6K0.92×
30California~300K0.91×
31Ohio~90K0.91×
32Oregon~30K0.91×
33Alaska~6K0.90×
34Idaho~10K0.88×
35Washington, District of Columbia~9K0.88×
36Delaware~8K0.87×
37Nevada~30K0.85×
38West Virginia~10K0.82×
39Utah~20K0.81×
40Massachusetts~50K0.80×
41South Carolina~40K0.79×
42Mississippi~20K0.78×
43Georgia~80K0.77×
44Kentucky~30K0.77×
45Arkansas~20K0.77×
46North Carolina~70K0.74×
47Oklahoma~30K0.74×
48Texas~200K0.69×
49Alabama~30K0.68×
50Arizona~40K0.61×
Fig. 06

Affinity by region

Affinity by region — Stock market index, United States
0.61×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stock market index audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stock market index audience
#·InterestCategoryAffinity×
01Crédit AgricoleBusiness & Career82.16×
02UBSBusiness & Career32.76×
03Index fundBusiness & Career24.11×
04Swing tradingBusiness & Career21.03×
05JPMorgan ChaseBusiness & Career18.06×
06Forex Online TradingBusiness & Career16.67×
07Derivative (finance)Business & Career15.74×
08NASDAQBusiness & Career15.06×
09India national cricket teamSports14.94×
10Goldman SachsBusiness & Career14.29×
11E-TradeBusiness & Career13.03×
12Exchange-traded fundBusiness & Career13.01×
13Dow Jones Industrial AverageBusiness & Career11.84×
14DAXBusiness & Career9.71×
15Investment managementBusiness & Career8.99×
16Wealth managementBusiness & Career6.12×
17InnovationBusiness & Career4.22×
18Financial servicesBusiness & Career3.31×
19Bank of AmericaBusiness & Career2.80×
20Capital OneBusiness & Career2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stock market index audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stock market index audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.66×
Risk AppetiteTHRILL2.76×
IndulgenceJOY2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stock market index audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
CreativityOPEN0.81×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stock market index have in United States?

Stock market index has an estimated audience of 3,318,305 people in United States, concentrated in California and New York.

02

What is the gender split and age of Stock market index fans?

36.6% of Stock market index fans are female, 63.4% are male, with an average age of 36.8 years.

03

Which brands do Stock market index fans like most?

Stock market index fans show strongest brand affinity for NASDAQ (15.06×), E-Trade (13.03×), and Swing trading (21.03×) over the country average.

04

Where do Stock market index fans live in United States?

Stock market index fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Stock market index fans also like?

Beyond Stock market index itself, the audience over-indexes on E-Trade (13.03×), Swing trading (21.03×), UBS (32.76×), and Investment management (8.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Stock market index audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stock market index. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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