Stock market index Audience in United States

Stock market index has an estimated audience of 3,318,305 people in United States. 36.6% are female, 63.4% are male, average age 36.8. Top regions: California, New York, Florida. Top brand affinities: NASDAQ, Crédit Agricole, Société Générale, India national cricket team, UBS.

The average Stock market index fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include NASDAQ, Crédit Agricole, Société Générale, with strongest over-indexing on NASDAQ (10.66× the country average). Demographically, the Stock market index audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Stock market index fans

Demographic split for Stock market index audience in United States
MetricValue
Female36.6%
Male63.4%
Average age36.8
Estimated audience size3,318,305

Audience persona

The typical Stock market index fan in United States is more male, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for NASDAQ.

Top regions in United States

Top regions ranked by reach for Stock market index in United States
RegionReachAffinity
California352,2320.97×
New York244,0411.32×
Florida223,7361×
Texas205,3620.72×
Pennsylvania143,8671.29×
Michigan138,7231.6×
Illinois130,0621.18×
Virginia111,5671.38×
New Jersey109,7471.3×
Ohio99,9280.98×
Washington92,0831.38×
Georgia80,8440.79×
North Carolina77,9320.78×
Louisiana76,3331.78×
Wisconsin69,6701.4×
Maryland66,5541.17×
Tennessee61,5800.93×
Minnesota57,2821.2×
Colorado51,3390.98×
Indiana49,0750.81×
Missouri48,8160.91×
Connecticut48,2041.45×
Massachusetts41,5920.64×
South Carolina39,4440.79×
Oregon35,6340.94×
Arizona34,4610.51×
Kansas33,3971.28×
Maine31,5492.65×
Kentucky30,8210.74×
Iowa30,7241.12×
Nevada27,3910.85×
Utah23,3630.79×
Oklahoma22,7300.62×
Arkansas17,2170.63×
Nebraska16,7811.01×
Mississippi16,4730.6×
Alabama15,8790.34×
New Hampshire14,1051.08×
Hawaii13,9720.98×
Idaho13,8880.83×
Rhode Island13,1111.24×
New Mexico12,9690.78×
Montana12,6651.38×
West Virginia8,9590.58×
Washington, District of Columbia8,3130.83×
South Dakota6,7310.88×
Delaware6,7260.73×
Vermont5,7590.99×
North Dakota5,2170.77×
Wyoming3,7530.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stock market index audience
BrandAffinityCategory
NASDAQ10.66×Business & Career
Crédit Agricole114.55×Business & Career
Société Générale115.83×Business & Career
India national cricket team17.48×Sports
UBS23.56×Business & Career
Bank of America3.55×Business & Career
Dow Jones Industrial Average8.87×Business & Career
Swing trading14.04×Business & Career
Chase (bank)4.09×Business & Career
Flipkart13.7×Shopping
Planet Fitness3×Sports
Index fund22.7×Business & Career
Mobile payment7.2×Business & Career
White wine7.64×Food & Beverages
Financial services3.08×Business & Career
Livemusic3.7×Music & Radio
Forex Online Trading14.24×Business & Career
Exchange-traded fund13.64×Business & Career
Stock market4.74×Business & Career
Red wine6.03×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stock market index audience
TraitClusterScore
Career OrientationPOWER2.79
Risk AppetiteTHRILL2.63
IndulgenceJOY1.83
Early Adopter MentalityPOWER1.52
Convenience OrientationPREMIUM1.44
Need for SecurityCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Stock market index
CountryShare
India28.7%
United States9.8%
Japan5.0%

See Stock market index audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Stock market index have in United States?

Stock market index has an estimated audience of 3,318,305 people in United States, concentrated in California and New York.

What is the gender split and age of Stock market index fans?

36.6% of Stock market index fans are female, 63.4% are male, with an average age of 36.8 years.

Which brands do Stock market index fans like most?

Stock market index fans show strongest brand affinity for NASDAQ (10.66×), Crédit Agricole (114.55×), and Société Générale (115.83×) over the country average.

Where do Stock market index fans live in United States?

Stock market index fans in United States are most concentrated in California (reach 352,232), New York (reach 244,041), and Florida (reach 223,736). These three regions account for the largest share of the active audience.

What other brands do Stock market index fans also like?

Beyond Stock market index itself, the audience over-indexes on Crédit Agricole (114.55×), Société Générale (115.83×), India national cricket team (17.48×), and UBS (23.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stock market index. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.