Exchange-traded fund Audience in United States
Exchange-traded fund has an estimated audience of 2,402,905 people in United States. 37.2% are female, 62.8% are male, average age 45.3. Top brand affinities: Charles Schwab Corporation, Dividend, Yahoo!奇摩名人娛樂, NASDAQ, Money.
Top brand affinities include Charles Schwab Corporation, Dividend, Yahoo!奇摩名人娛樂, with strongest over-indexing on Charles Schwab Corporation (7.53× the country average). Demographically, the Exchange-traded fund audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Exchange-traded fund fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 45.3 |
| Estimated audience size | 2,402,905 |
Audience persona
The typical Exchange-traded fund fan in United States is more male, around 45.3 years old, with strong Career Orientation tendencies and a notable affinity for Charles Schwab Corporation.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charles Schwab Corporation | 7.53× | Business & Career |
| Dividend | 16.67× | Business & Career |
| Yahoo!奇摩名人娛樂 | 4.53× | Internet & Social Media |
| NASDAQ | 5.56× | Business & Career |
| Money | 2.83× | Business & Career |
| Technical analysis | 12.6× | Business & Career |
| Fidelity Investments | 10.47× | Business & Career |
| Broker | 9.57× | Business & Career |
| Electronic trading platform | 13.14× | Business & Career |
| Stock market index | 13.01× | Business & Career |
| Yahoo! Finance | 3.26× | Business & Career |
| Merrill Lynch | 11.77× | Business & Career |
| Stock | 3.42× | Business & Career |
| Options strategies | 17.59× | Business & Career |
| Swing trading | 10.37× | Business & Career |
| Online shopping | 1.63× | Shopping |
| Business | 1.6× | Business & Career |
| Personal finance | 1.69× | Business & Career |
| Index fund | 17.62× | Business & Career |
| E-Trade | 5.57× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.87 |
| Risk Appetite | THRILL | 2.08 |
| Need for Security | CONSERVATISM | 1.73 |
| Travelling | THRILL | 1.41 |
| Quality Awareness | PREMIUM | 1.4 |
| Early Adopter Mentality | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| India | 12.4% |
| Japan | 9.9% |
See Exchange-traded fund audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Exchange-traded fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.