A data profile of the people who buy, follow and care about Options strategies in United States — modelled from more than twelve digital signal sources. Options strategies has an estimated audience of 1,333,323 people in United States.
The average Options strategies fan in United States is 32.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Derivative (finance), Forex Online Trading, Commodity market, with strongest over-indexing on Derivative (finance) (148.55× the country average).
Demographically, the Options strategies audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Sustainability, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Options strategies fan in United States is more male, around 32.3 years old, with strong Sustainability tendencies and a notable affinity for Derivative (finance).
The key figures that characterise the Options strategies profile in United States.
33.9% are female, 66.1% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 32.3 |
| Estimated audience size | 1,333,323 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 19% | |
| 30-39 | 13% | |
| 40-49 | 11% | |
| 50+ | 13% |
Where the Options strategies audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~100K | 1.61× | |
| 02 | California | ~200K | 1.55× | |
| 03 | Washington | ~40K | 1.52× | |
| 04 | Florida | ~100K | 1.51× | |
| 05 | New Jersey | ~50K | 1.46× | |
| 06 | Massachusetts | ~30K | 1.32× | |
| 07 | Texas | ~100K | 1.26× | |
| 08 | Illinois | ~50K | 1.19× | |
| 09 | Colorado | ~20K | 1.18× | |
| 10 | Connecticut | ~20K | 1.18× | |
| 11 | Georgia | ~50K | 1.13× | |
| 12 | Hawaii | ~6K | 1.13× | |
| 13 | New Hampshire | ~6K | 1.12× | |
| 14 | Washington, District of Columbia | ~5K | 1.12× | |
| 15 | Virginia | ~40K | 1.09× | |
| 16 | Maryland | ~30K | 1.09× | |
| 17 | Arizona | ~30K | 1.08× | |
| 18 | Minnesota | ~20K | 1.08× | |
| 19 | North Carolina | ~40K | 1.07× | |
| 20 | Missouri | ~20K | 1.04× | |
| 21 | Alaska | ~3K | 1.03× | |
| 22 | Nevada | ~10K | 1.02× | |
| 23 | Delaware | ~4K | 1.00× | |
| 24 | Vermont | ~2K | 1.00× | |
| 25 | Utah | ~10K | 0.99× | |
| 26 | Oregon | ~10K | 0.98× | |
| 27 | North Dakota | ~3K | 0.98× | |
| 28 | Montana | ~4K | 0.97× | |
| 29 | South Dakota | ~3K | 0.97× | |
| 30 | Rhode Island | ~4K | 0.96× | |
| 31 | Tennessee | ~30K | 0.95× | |
| 32 | Idaho | ~6K | 0.95× | |
| 33 | New Mexico | ~6K | 0.93× | |
| 34 | Michigan | ~30K | 0.92× | |
| 35 | Indiana | ~20K | 0.91× | |
| 36 | Maine | ~4K | 0.91× | |
| 37 | Pennsylvania | ~40K | 0.90× | |
| 38 | Louisiana | ~20K | 0.90× | |
| 39 | Oklahoma | ~10K | 0.90× | |
| 40 | West Virginia | ~6K | 0.90× | |
| 41 | Nebraska | ~6K | 0.89× | |
| 42 | South Carolina | ~20K | 0.88× | |
| 43 | Alabama | ~20K | 0.88× | |
| 44 | Kansas | ~9K | 0.87× | |
| 45 | Arkansas | ~9K | 0.86× | |
| 46 | Mississippi | ~9K | 0.86× | |
| 47 | Wisconsin | ~20K | 0.85× | |
| 48 | Iowa | ~9K | 0.85× | |
| 49 | Kentucky | ~10K | 0.83× | |
| 50 | Ohio | ~30K | 0.82× |
The strongest cross-interests of the Options strategies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Derivative (finance) | Business & Career | 148.55× | ||
| 02 | Forex Online Trading | Business & Career | 59.36× | ||
| 03 | Commodity market | Business & Career | 58.44× | ||
| 04 | Nifty Fifty's | Food & Beverages | 50.69× | ||
| 05 | Futures exchange | Business & Career | 39.16× | ||
| 06 | India national cricket team | Sports | 22.51× | ||
| 07 | E-Trade | Business & Career | 20.29× | ||
| 08 | Sustainable energy | Home & Garden | 16.07× | ||
| 09 | Broker | Business & Career | 15.16× | ||
| 10 | Warren Buffett | Business & Career | 14.82× | ||
| 11 | Stock market | Business & Career | 12.23× | ||
| 12 | Renewable energy | Business & Career | 10.06× | ||
| 13 | Online banking | Business & Career | 9.56× | ||
| 14 | Tesla Motors | Cars & Mobility | 9.14× | ||
| 15 | Internet & Social Media | 8.69× | |||
| 16 | Investment management | Business & Career | 8.29× | ||
| 17 | Innovation | Business & Career | 7.34× | ||
| 18 | NASDAQ | Business & Career | 7.06× | ||
| 19 | FedEx | Business & Career | 6.33× | ||
| 20 | Mortgage loans | Business & Career | 5.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.92× | |
| Risk Appetite | THRILL | 3.82× | |
| Career Orientation | POWER | 3.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.55× | |
| Extroversion | THRILL | 0.59× | |
| Pet Ownership | JOY | 0.69× |
Options strategies has an estimated audience of 1,333,323 people in United States, concentrated in California and Texas.
33.9% of Options strategies fans are female, 66.1% are male, with an average age of 32.3 years.
Options strategies fans show strongest brand affinity for Derivative (finance) (148.55×), Forex Online Trading (59.36×), and Commodity market (58.44×) over the country average.
Options strategies fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Options strategies itself, the audience over-indexes on Forex Online Trading (59.36×), Commodity market (58.44×), Sustainable energy (16.07×), and E-Trade (20.29×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Options strategies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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